https://www.topgear.com/car-news/electric/its-finally-here-m...

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry.

But handing over responsibility for the exterior is quite questionable IMO.

To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you.

I wonder what political struggle was behind that within Ferrari. I can't imagine this design was received well, and I doubt that Ferrari actually asked for help on exterior design. It's more likely that Jony Ive demanded it...

(Also the fact that they presented the interior much earlier than the exterior could be an indicator for internal disagreements...)

The back looks nice, but from the profile and front/top this is really unlike a Ferrari.

I don't get how Ive is getting so much praise as a designer, after designing the worst iPhones ever and a Ferrari that looks like a Toyota Prius on steroids.

When in school and we learn bits of history, (mostly day dreaming but sometimes information crept in) things like Shah Jahan cutting off all the hands of the sculptors of the taj mahal. I really wish Steve was alive and took inspiration, so that Jony wouldn't create trash like this.

I've seen a lot of explanations, including one by Marques Brownlee, stating that electric cars need large batteries in the floor, meaning they necessarily have to be taller and more SUV-like—and that, hence, a low, two-seater electric sports car is very hard to pull off with a decent range. But then, the Rimac Nevera is low and fast with 490 km of range—and that was released five years ago. I'm not sure why Ferrari couldn't have built something like that.

The instrument cluser looks awesome, especially the G force instrument!

https://ferrari-cdn.thron.com/delivery/public/image/ferrari/...

What's missing is changing the stallion to a kiddified pony, to match the rest of the design.

This looks like a child's toy.

Someone inside Ferrari had the terrible idea of greenlighting this and even more terrible lack of courage to not cancel this mistake because it was the baby turd of Jony Ive and Marc Newson.

Fortunately everyone will laugh and cringe, the usual car "journalists" will bite their tongues because they don't want to lose access, time will pass and it will be forgotten because Ferrari can afford to make these mistakes ( for now.. )

The car front looks ugly to me but, I do remember getting used to car designs that I previously found ugly.

It looks weird/ugly because electric cars no longer need to be longer and have enough space for massive sport engines. Maybe we'll get used to it over time, still I would prefer the front of a Ferrari 458

The interiors look really nice, I'm a fan of the dashboard elements, blending touch with actual physical buttons.

Original title called out the connection to Jony Ive, in case you’re curious why this is on HN.

Previously it had been known that Jony Ive was working on the interior of this car, but it seems his firm is responsible for the exterior as well[0].

> LoveFrom was given the creative freedom needed to define the design direction of the project from the outset, translating this design language into an authentic Ferrari experience.

[0]https://www.ferrari.com/en-US/corporate/articles/ferrari-luc...

For comparison, the recent Ferrari Roma: https://www.ferrari.com/en-EN/auto/ferrari-roma

The iPhone 5C of Ferraris – and I am sure it'll have the same fate.

It's doubly a shame because Jony actually owns one of the all-time most beautiful classic Ferraris – the 250 Europa. I was hoping they'd do a modern re-imagination and revival.

https://www.ferrari.com/en-EN/auto/250-europa

Lots of comments saying it looks ugly. I don't agree. But the $650,000 price tag is not pretty - that I can agree on. I know people will pay that.

The Tesla Model S Plaid has similar horsepower (1020 vs 1035), more torque (1050 lb ft vs 730), faster 0-60 (2.1 vs 2.4s), higher top speed (200 vs 193 mph), more range (358 vs 280 mi).

For roughly 17% of the price.

And it looks the same.

What an abomination!

(You can probably find similar Chinese EVs that also outperform similarly.)

That is horrific, I cannot believe Ferrari put their name on it yet alone released it.

You're not getting it out of my head that they just used what would be the Apple Car design.

Horrible. I don't care if it was designed by Armani in his deathbed or Jony Ive himself. It's just horrible. The flat sides, not even reminiscence of the testarossa glorious days. Worse than the tesla truck and that's in the lowest levels of design.

Be careful not to take the Jaguar road for there is no coming back.

Should have had Pininfarina do the body. The best looking Ferraris are all Pininfarina.

That is one horrific looking thing.

And the back kinda reminds some of the past. But it also looks like smaller car inside bigger car... What is going on?

Tangential, but I'm surprised that people here talk about looks as if it's something objective. I don't like how this car looks, but obviously there are other people with other tastes. I might be reading too much into people screaming "ugly" I guess.

Compare that to Hyundai N Vision 74.

https://en.wikipedia.org/wiki/Hyundai_N_Vision_74

Imagine having Flavio Manzoni as Chief Design Officer but deciding that for the most revolutionary car you'll ever need to make you want someone that never designed a car

Specs are insane but why does it look like a budget sedan with a cool paint job?

This sounds kind of fun. It’s curious they weren’t allowed to drive though..

> But I can say that the Torque Shift Engagement system — which gives the driver five power levels on the right paddle and five engine-braking levels on the left — is one of the most intriguing ideas I’ve seen in an electric car. It doesn’t simulate gear changes. It creates an entirely new torque language controlled by the driver, introducing an active decision-making element to trajectory management that sounds like it could restore the kind of driver engagement that many enthusiasts fear EVs have lost.

"Sir" Jony Ive? Sure fine, recognized by the crown and all that. It looks like a Kia. Don't get me wrong, I like Kia's. If Ive was a lollipop he'd lick himself. When you get to a point that you can no longer do seminal & groundbreaking work, and you continue to cling to what you used to be, just stop; even if only in respect to the good stuff you've done already.

It's looks less interesting than the cars Xiaomi and BYD have been making. Let's hope that the performance is something special. Though why they chose Mr thin and light instead of someone like Pininfarina I don't know.

> Sound waves are captured from electro-mechanical vibration in the axles that are equalised, amplified and delivered alongside visual feedback to inform the driver

In other words, they made an EV do wroom-wroom?

I knew it was going to be ugly, but did not expect an abomination. You surprised me indeed Ferrari.

Sorry, but that is grotesque. I don't want a Tesla with Ferrari badging.

Somehow managed to make a Ferrari look as cheap as a Tesla (inside and out).

I don't like it at all. The curves, the silhouette, does not work at all, it does not "speak" to me as a Ferrari.

Again, a heritage brand ruined by an obnoxious, pesky iPad like display that has no business being in a Ferrari.

The front profile is hideous too.

I'm not a car guy so please forgive me if this is a dumb question but with electrics do high performance cars even matter any more? Like Tesla had its ludicrous mode years ago, I suppose you'd need decent suspension but if they can churn out that then what do places like Ferrari offer now? apart from the brand I suppose.

What is the target demographic? The specs seem... nice. Nothing particularly special compared to the likes of Lucid, etc.

The design though, it seems very... uninspired? It has hints of throwback in the design, but imo it does not have the look of luxury or sports car.

The companion app, showcased at the middle of the page, looks surprisingly under-designed, despite LoveFrom having some of the best UI designers in the world.

Feel like this is an answer to the Lamborghini Urus which, at the time, I remember the internet not being fond of either. But in the real world, they are now a massive status symbol

I’m a big fan of the interior & Ive design (and am not always a fan if his). The exterior is pretty cool from the front and back … but from the side and at angles it just doesn’t register as Ferrari at ALL. Seems to scream for a longer wheelbase but that’s not the whole issue. It just looks very mid-market from those angles.

Ugly as hell, it doesn’t look like a Ferrari.

Looks luke a cheap electric knockoff in some low budget racing game. It does not look like a ferrari at all.

Wow, its cringe. And I get an iPad with my ferrari! Amazing!

Yikes. If you showed me this car and asked me to guess the brand I'd probably say Renault. Which isn't meant to be shade on Renault, and I don't exactly hate the design and might even take a look at it if I was in the market given the expectations I have around the price point of a new Renault.

This is absolutely not a car that screams "Ferrari" though.

How very unexciting. Works for laptops, Ive should stick to that.

Compare that to the next car on the list, now that's thrilling.

https://www.ferrari.com/en-EN/auto/849-testarossa

This cars got a face that only a mother (Jony Ive) could love. Honestly it makes a prius look visually pleasing.

Looks like the BMW i3 met a Magic Mouse

Yikes. That's a car that looks like it gets its lunch money taken by the other cars.

I feel like most Ferrari drivers are buying them as collector's items to be preserved rather than something to be driven.

EVs, by contrast, feel more like appliances meant to be used and enjoyed. And there will always be a more advanced model coming out just around the corner.

They've kind of hinted at the fact that this is meant to be more of an appliance than other models, with a more accesible price:

> “We were excited about a five-seater car that was flexible, versatile and inherently luxurious,” he tells TopGear.com during an exclusive walk-round. “Of course, the price point means it’s exclusive but it’s more accessible and relevant. That’s a new paradigm, and also the biggest challenge.” He gestures to the roof-line. “Imagine how much easier our job would have been if we’d been able to pull this point down two inches.”

Although I suspect the price will still be very much out of my range, there may well be some wealthy buyers out there who would love to have a Ferrari as a family sedan. Look at the success of the Cayenne - something that a lot of people snubbed their nose at initially. Honestly if I had the means I would be much more interested in this than any of their other cars. I'm definitely in the cars-are-meant-to-be-driven camp.

Edit: oh the estimated price is $640k. Yeah I don't think it will sell well at that price - though I also don't pretend to understand the market for super cars or the motivations of super car buyers.

I can't unsee those windscreen wipers :-/

This style might have worked as an apple car. It sure as hell doesn't work as a Ferrari.

The Polestar 6 is a much better looking electric sportscar IMO, although that's mostly a concept car at the moment.

>THE FERRARI LUCE APP A new way to connect your car

So they have an app specifically for this car and not a general app for all Ferraris? What are the chances it is a good, usable app? What are the chances it's loaded with trackers?

It looks like a VW bug wearing Milhouse's dad's racecar bed as a skin suit.

I suspect this car is more aimed at people who want a Tesla with a sports car badge rather than people who want a sports car. And I think that’s why most on here don’t like it.

For the vast majority of people, a Ferrari is something aspirational. But for those who can afford one but would rather have “normal” car, this might appeal. It has the form of something practical while still signalling wealth.

Before now, that generally meant those equally-ugly but for different reasons 4-wheel drive and SUVs.

If you view this as (for example) something for rich mums to take their kids to school in, then it makes a lot more sense.

At least that’s the demographic I think they’re quietly going after.

I rather like the interior gauges and switches but the exterior of this car is....I have questions

That's heinous. Their firm should stay away from sports car brands.

Personally, I think a My Little Pony silhouette would look great instead of the Ferrari logo. It has a completely different vibe compared to the wild horse image

I try to imagine the Ferrari badges as apple logos and the car all of a sudden makes sense.

Interesting fact from the page: "The lowest drag coefficient in Ferrari history, achieved through aero-styling convergence, active air shutters, and ride-height logic that lowers the front by 10 mm even while cruising"

I guess not having large air intakes and generally a slightly larger frontal area helps with that (the coefficient of drag is always multiplied by the area, so this might not be the most aero Ferrari ever, that's a different claim).

Don't worry. This is being laughed at in the factories in maranello.

But Ferrari has an obligation to the populistic world too, trying to wheel in customers for an EV end ending up selling them a real car with a V8-12 engine.

Looks terrible. But they know it.

Why is every EV these days an amorphous blob? Even Ferraris are being homogenised. Can't believe Ive designed this. Interior is okay, but not special; the exterior though... It looks like any other of the thousands of blob EVs in the market. It's actually so bad

Did they even ask their customer base before approving the design? I don't care about Ferrari, but people who do care about Ferrari will not like this.

Ratioed

We don't want your electric car.

We want your car, but electric.

All people want is an electric Audi allroad. Instead, we get an e-tron.

All people want is an electric V90 wagon. Instead we get a polestar.

All people want is an electric Jeep Wrangler. Instead we get "Recon EV".

The reason for this is that the incumbent manufacturers understand clearly that the electric versions would completely eclipse the ICE models and their existing investments in design and tooling would rapidly diminish.

... and so, all of the eInitiative, iMobile, TronCars ... it's all a desperate (and lame) attempt to continue selling the ICE line and grow marketshare with the addition of the electric car consumers.

It's a nice idea and it won't work.

I can see what they were trying to evoke from the design but damn, it seems to have missed the mark by a lot

This is a very strange car for Ferrari to make. What people expected is a Rimac and instead they get a fancy electric Prius.

Maybe it is really a functional prototype, but Ferrari as a company does strange things. They live off of their name brand, but they make buying and owning their cars a pain and frankly I don’t think they are very high quality compared to what other car makers in their price point are doing.

At first I thought it was a Ferrari custom built for Jony Ive made just to his specifications. But once I saw the first image I could easily understand it was designed by him. It's a talent to be an industrial designer with such a clean recognizable style that it's like a signature, easily recognizable as to who it belongs to.

This looks really good in that Blue color when the light is just right.

Otherwise, I think this car has a lot of excellent new tech in a package that just won't get the motor(s) firing for most people - especially at a 650K price point.

It's a shame they couldn't figure out a way to make the shape look a bit more sporting. Who cares about practicality when you're driving a ferrari?

Looks like a melted down Pontiac Aztec. Though, I don’t see Walter White forking over money for it.

A car you'll never be able to get four people in, in the same time, using all four doors. Oh, well, if it's Ferrari...

Looks cheap run-of-the-mill certainly nothing you would spend $300,000 for…

Well that doesn't look like a Ferrari

That's the least Ferrari looking Ferrari I have ever seen.

Seems to me Porsche or Audi would have been better choices for Ive’s designs.

Then again the uproar might be the point of the experiment.

Edit: As an electric Ferrari family car it’s not too bad imo. Making it look like a mid-engine v12 would be silly, since it’s not that.

I want a fully open source car. That's luxury!

Cars like this is why restomods are getting big

Kudos to Ferrari trying to stay modern with a collab with one of the best industrial designers of the moment. But this feels antithetical to Ferrari, it's bland and utilitarian where they should be channeling flair and evocative designs.

I really appreciate how "Jony Ive" this looks. Feels like they absolutely nailed the style.

I personally feel like it looks like a disposable tech hardware product, but to each their own. I'm sure a lot of people will love it.

Why the Chevrolet Impala 2000-2005 backlights?

I like the handles on the interior display

Have we perhaps hyped Jony Ive a little too much?

> The lights gently recede when switched off, perserving the purity of the form

Wow. It's a Ferrari and the top things about the car is how the lights shut off. Way to go Ferrari.

The front looks like a vacuum cleaner

Given the level of hate here (I use that word advisedly), this should do fine in the target market. Most of us aren’t in that market - I doubt Maranello are quaking that a bunch of nerds are sickened to their very core by this car’s existence.

Even if this car had been the most beautiful object ever crafted, it would have faced an “EV bad, should be 12 cylinders” reaction.

Even if it had been the fastest or efficient EV, since that would currently be achieved through extreme aerodynamics, it would have been burdened with “that’s a moose, kill sir jony”.

Since it’s not the fastest EV, it gets compared unfavourably to a discontinued car from a discredited kleptocrat, or more reasonably with a Rimac. One of those nobody with 600k to blow on a car would comparison shop against (and they probably have a few in their garages anyway), the other they’re probably on the waiting list for or looking for used, and the Luce will fill in the gap nicely whilst they wait.

Keep huffing and puffing. Me? I’ll wait until some driving reviews emerge and in the meantime applaud Ferrari for stepping outside their comfort zone. This is undeniably a huge risk for them.

Jony Ive design philosophy of "thin and with round corners" can be seen in the Ferrari Luce. The car looks like an iPhone.

The gas engine Farraris are a pinnacle of design for an engine, gas tank, drive train, and human occupant.

It would have been trivial for Ferrari to just make their classic style but now, electric! And it would have been full of compromise.

Ferrari has made, in their opinion, the best design for the constraints and challenges of an Electric Vehicle. 4 motors, battery, human.

Good for them for putting real effort into it. And not just making a cash grab.

The first Ferrari I don't want to drive. Or even see. Can I have the Men in Black memory erasure thingy please? I want to unknow this.

Kia and a Ferrari had a baby… yikes.

Discussed 3 months ago as well: https://news.ycombinator.com/item?id=46949642

I read the comments before visiting the website. After the page loaded I was like: "Well, the silhouette from above and the color looks neat!"

I scrolled further and saw the front of the car, and now I get what the comments meant. Holy moly. That‘s worse than the Jaguar rebrand on my scale.

Looks like a car from "smart". Not too far removed from the smart #3.

You could stick a Door Dash car topper on the roof and few people would pick up on the joke. So the entire point of Ferrari is lost in this exterior design. Where are the wings and strakes and diffusers? It has a few holes, but sans that it's a slightly more swoopy two-tone Model 3.

Look like my VW ID.3. I love it but a lot of people don't.

Nice to see that, after all these years, "car commercial techno" is still a thing.

Man, I miss the 90's. Best decade for electronic music ever.

The interior isn't offensive, but don't the dashboard air vents appear to kind of bolted on? Like, maybe they are super functional? But they look like an afterthought aesthetically.

Looks like a Lucid.

It’s time for Ive to stop working.

IDK about you, I keep imagining the horn when I see the outside: like Beaker from Dr Honeydew's laboratory in The Muppets,

"Hmeep!"

Ferrari horns are in my opinion legendary wonderful toots. And I'm troubled that this car offers very little "Ferrari" while sitting atop its brand.

Cool, it has suicide doors like the BMW i3 (a legendary concept car that escaped into the wild, and caused BMW to lose a lot of money)

I feel bad for Jony Ive, no amount of lipstick on a pig is going to save that horrendous car.

Why couldn't they have made it look like a normal Ferrari.

It's just a powertrain change why mess up all the styling.

This would have a chance as a $250k entry-level Ferrari. Not much of a chance, but a chance. At $600k? Crazy.

You could buy a V12 Ferrari at that price, if a Ferrari is what you want. Or a Rolls Royce Spectre if you want something quiet and luxurious.

It is 2026 cars don't need start buttons, physical keys, or giant round air vents

Fiat Multipla level design blunder

Ugly as sin.

Cool car but it looks like a Jony Ive car, not a Ferrari.

apart from being blasphemy, this also looks so ... 2010

If the battery is under the passenger compartment, you're pretty much stuck with a sedan-derived coupe look. The performance better be super ultra special, otherwise Ferrari had no need to make a car that looks like that.

man this looks too much american muscle car. if there is no ferrari logo, everybody will think it is chevy.

This is the car you will need to buy to get on the list to buy the Ferrari you kind of want - but not the Ferrari you really, really want, that will cost you a lot more.

love the interior, not sure how i feel about that front end however. "The lowest drag coefficient in Ferrari history" is not what i would have guessed just seeing the picture alone, so props to them on making this possible!

Cleo Abrams dropped an interview with the creators:

https://www.youtube.com/watch?v=K-o0r2zSgCE

Looks like a sneaker with wheels.

I'm wondering, isn't the system of the 2 doors opening facing each other dangerous?

Like I mean, isn't there a risk of the driver slapping or pinching a passenger that is boarding while shutting his door without taking enough care?

It's lovely and I bet they sell every one they build.

I wonder if some of the design is related to the car that Apple was designing, if Apple released an EV this is pretty much what I would have expected it to look like

Would be really awesome if you could fit 3 child seats in the back.

The Porsche 914 of 2026

"The lights gently recede when switched off, perserving the purity of the form."

This is totally impossible to read without hearing it in Ive's soothing voice.

Charging port on the underside?

It doesn’t look like a ferrari

If the brief was to make an ipad stuck to the dash of a Ferrari not ruin the rest of the car then that is certainly one way to do it.

This almost couldn't be less "Ferrari." Really baffling.

And it has an app! They went full retard.

it has paddle shifters - what are those for?

Enzo is rolling on his grave

The Ferrari e-Multipla!

Unbelievably ugly stance.

Maybe I just have a bad taste for cars, but this looks awful. Uninspiring. Looks like a Tesla with a Ferrari logo.

Edit: I do love the analog buttons in the interior though. I despise those big screens with all the controls, and no tactile feedback.

Love the interior. Hate the exterior.

The value of everyone manual F430 just went up a bit more.

Ferrari done lost their mind! If you told me this was a Kia I would have said it was ugly for a Kia.

Damn, that looks awful.

I'm surprised we still let Jony Ive design anything.

I'll take "A waste of the world's resources for $200k, Alex" *600k, sorry

> The lights gently recede when switched off, perserving the purity of the form

Typo on the Ferrari website...

Dumb looking, Back to the Future inspired, toy design.

Ferrari Multipla

Whoa. This is hideous.

Nissan Leaf with a hideous bodykit

$1.2M in Canada after provincial and federal luxury sales taxes. For a 5100 pound, sub-300 mile range, mid-performer with 23/24" wheels. All those louvres, ducts, and aerodynamics for a terribly inefficient EV. Disappointing. (edited because i had $1.1M as the final price)

It’s the first Ferrari EV: they had to think disruptively and I really appreciate the courage. Love the design IMHO, looking forward to see the street performances.

This is heartbreaking. Just awful.

Reminder that Ferrari's business model is all about "buy these 10 cars you don't care for, so maybe we sell you the exotic one you really want".

Nothing new to see here, plenty of high end watches and luxury bag makers do the same.

Ive is an overrated plonker and my first reaction is to wonder if all the serviceable components are glued in place.

Do you know why no one has ever put rotating switches on a steering wheel face before? Because it requires two fingers to operate the switches and thus taking your entire hand off the wheel. Those knobs and switches might as well be in the center console because it takes a similar amount of effort and diversion of attention to operate.

This looks like a car designed by someone who's never driven before. Did the early prototypes feature bubble domes before they were forced to tell Ive that won't work?