| ▲ | epolanski an hour ago | |
Sure, but his point stands. There is really no way to justify the price tag. With combustion engines at least you knew that you had an extremely rare feat of engineering. | ||
| ▲ | l23k4 15 minutes ago | parent | next [-] | |
I'll buy this car, mostly because I like the interior. The fact that I like the interior and I can't get it for less money is what justifies the price tag. | ||
| ▲ | freefaler 31 minutes ago | parent | prev [-] | |
The price is the reason. Veblen explains that. Buying an ultra-premium EV Ferrari over a faster, cheaper is a evolutionary broadcast (Costly Signaling Theory), proving the buyer possesses such immense excess wealth that they have no practical need to optimize their dollar-to-spec ratio. Everybody drives Teslas, the highly exclusive Ferrari satisfies a deep human drive for elite group differentiation (Social Identity Theory) while perfectly mirroring the buyer's aspirational ego and public identity (Self-Congruity Theory). Ultimately, this choice optimizes for intense internal sensory and emotional pleasure rather than objective efficiency (Hedonic Consumption Theory) by making (at least at the beginning) the owner feel that he is a super special dude. | ||