Is it their first EV? I presume the tech is outsourced or bought from competitive players that have put in the R&D. It feels like buyers will be buying the brand.

The Mercedes GT EV is faster than it, so the performance doesn't stand out.

it's their first pure EV but they have been "dabbling" with electric motors for a while, the F1 has had an hybrid powertrain for a while, and they had hybrid/KERS enhanced cars for a few years, e.g. the SF90 Stradale from 2019

https://www.ferrari.com/en-EN/auto/sf90-stradale