Personally I do think it's ugly, but that's not what I don't like about it. Some Ferraris are actually ugly cars, but they are still Ferraris.

The Luce however has zero Ferrari design language in my opinion. It has no visual cues that say Ferrari. The powertrain obviously doesn't have it. The interior is like the ghost of Ferraris past, you can see the ideas there but it still doesn't say Ferrari to me.

The whole package feels like something in the $80-100k price bracket for sensible consumers - not someone looking to spend half a million dollars on a performance car that hawks back to racing pedigree.

I don't feel that this addresses anything a Ferrari buyer is asking for. However they'll still probably sell heaps of them because Ferrari buyers are often purchasing for clout.