Remix.run Logo
Grimblewald 13 hours ago

I always wondered who their demographic was. The core early adopters, the ethical vegans, who actually like the taste of plants are never going to make a lab made ultra processed salt bomb their daily driver (never mind issues surrounding industrial agriculture). Health-conscious folks would take one look at the ingredient list and bail because of the heavy processing and industrial fillers. You've got bodybuilders and athletes skipping it because it lacks the micronutrient density and bioavailability of real animal protein. Everyday folks aren't exactly lining up to pay a "green premium" for something that tastes almost like a burger but costs more and offers less. It feels like they built a product for a tiny, hyper-specific niche: people who desperately crave the experience of a fast-food patty but have an ideological dealbreaker with meat, while being well off enough that finances aren't carefully managed and loose enough in their convictions that a burger-joint is still ok. It always seemed like an odd propsition to me, even if cool in some ways.

lambda 6 hours ago | parent | next [-]

This is such a weird comment.

Why do you think that "ethical vegans" like the "taste of plants" any more than anyone else? The whole point of being an ethical vegan/vegetarian is to not consume animals, not because you don't like the taste.

Health conscious folks would definitely choose these over hamburgers. Sure, they're not perfect from a health food point of view, but they're lower in sodium and saturated fat than your average hamburger patty. So from a health conscious point of view, it's a decent substitute.

Then there are the people who just want to reduce their meat consumption overall. Maybe they're not vegan or vegetarian, but they're trying to watch their saturated fat intake, or reduce their carbon impact, or they suffer from gout and are trying to reduce the amount of meat they eat to ease that.

Sometimes you just want to go out with your friends for a burger, and the Beyond patty can make a better substitute than a black bean or mushroom patty that used to be common.

And at most restaurants, I've never noticed a "premium" for it, it usually costs the same as a beef patty; it just provides another option, for the days I want to skip meat. I have, for a long time, done a low meat diet; I don't avoid it entirely, but I try not to eat it at every meal. It provides a nice alternative for that.

Is it a bit of a niche market? Sure. But, not every product needs to be for everyone.

amelius 2 minutes ago | parent | next [-]

But soy products contain high amounts of phytoestrogens.

rcakebread 4 hours ago | parent | prev | next [-]

"they're lower in sodium and saturated fat than your average hamburger patty"

If you buy a Beyond patty, it has way more sodium than ground beef you'd buy at a grocerty store. Comparing it with a fast food burger isn't really fair.

carlmr an hour ago | parent | next [-]

>it has way more sodium than ground beef you'd buy at a grocerty store

We're not comparing fairly here. A finished hamburger patty is not pure ground beef. Did you ever make a hamburger patty yourself? You add salt and spices at a minimum.

A more fair comparison would be looking at store-bought hamburger patties. That's the same category of food.

I just compared Beyond (0.75g salt per 100g) and block house American Burger (0.88g per 100g). The patties are somewhat similar in weight, too (113g and 125g). So both in absolute, and weight relative amounts the Beyond burger has less sodium.

Intermernet 10 minutes ago | parent | next [-]

You can make an awesome burger pattie with beef, onion, garlic, a touch of finely chopped jalapeno and some herbs and spices etc. You don't need to add salt.

mikkupikku 29 minutes ago | parent | prev | next [-]

I have made burgers hundreds if not thousands of times and I have never done more than roll ground beef into a ball ans squish it flat. Salt and spices are completely unnecessarily, who am I, Gordon Ramsey? Sliced onion on top of the patty does plenty of work.

eeixlk 3 minutes ago | parent [-]

You are comparing a prepared product to a raw ingredient. Raw beef is pretty boring which is why every single restaurant add some combination of salt, pepper, mayo, ketchup, mustard, oil, butter, gochujang, etc to make it into food. If you want to convince the world to eat unseasoned beef and onion burgers be my guest but you have a tougher hill to climb than the vegetarians. Eat what makes you happy, but maybe acknowledge it's not actual cooking.

iinnPP 34 minutes ago | parent | prev [-]

You don't need salt and spices to make a burger, it can be 100% beef with no additives. A pinch of salt can be like 0.3g/burger and you're fine as well.

I don't eat that these days, my burgers are actually 25% beef and 75% lentil/seasoning. Still under 0.5g/100g

kleiba 28 minutes ago | parent [-]

Let me assure you that you're in the vast minority if you add little or no salt at all to your home-made burger patties.

iinnPP 9 minutes ago | parent | next [-]

I was going to edit the comment with this but in Canada we have a company called Metro(grocer) and they often sell 4x fresh beef patties for ~$4 which is 1lb(454g) of ground beef and exactly nothing else.

It's good to eat sans salt on bbq with your desired (typically salty) toppings.

I know people salt the patty while cooking, but the topic at hand is Beyond and their patties.

Jensson 23 minutes ago | parent | prev [-]

Still meat is very low sodium, it is weird to say plant based alternatives have less sodium since both have as much salt as you add since there is almost none naturally.

kleiba 12 minutes ago | parent [-]

But then you're comparing apples an oranges: meat is low in sodium in its unprocessed form, but so are all the ingredients of the plant-based alternative before adding salt.

What matters is not so much the natural form, it is how the product is typically consumed.

But of course I see your point that with home made meat-based patties, you are in control of how much salt you want to add, while with factory made patties, you have to take what you get, it's typically not possible to "take away" salt. Mind you, though, the latter argument holds for both plant-based and meat-based factory-made patties.

iinnPP 5 minutes ago | parent [-]

Beyond sells a ground beef substitute which has about 3x as much sodium as lean ground beef.

mcdonje an hour ago | parent | prev | next [-]

You're comparing a burger patty to a burger ingredient. Two different things. Not a reasonable comparison.

iinnPP 40 minutes ago | parent [-]

A burger can be made from that solitary ingredient though.

ccppurcell 3 hours ago | parent | prev | next [-]

I've never eaten a beyond burger or anything like that at home. At home the improvement in flavour over tofu or just beans isn't worth it. I can get flavour from herbs spices and other ingredients. I've only ever eaten beyond burgers at restaurants.

kulahan 4 hours ago | parent | prev [-]

Not really - every single Burger King out there sells the beyond burger as far as I've seen.

3 hours ago | parent | next [-]
[deleted]
messe 4 hours ago | parent | prev [-]

If they're selling in a supermarket, it's more than fair to compare them to those offerings.

Who's buying Burger King more than grocery shopping?

AlecSchueler 2 hours ago | parent [-]

I've eaten maybe 5 burgers at home in my 35 years but I've eaten plenty more at fast food restaurants.

messe 2 hours ago | parent [-]

And I've eaten far more at home than out in my 29. It's really not that common to eat out that often where I live.

AlecSchueler an hour ago | parent [-]

That's fine.

You asked "Who's buying Burger King more than grocery shopping?"

My point was that groceries in general don't matter, only burgers. Some people almost never eat burgers at home and eat them exclusively at places like Burger King.

messe an hour ago | parent [-]

That's a fair point.

ehnto 5 hours ago | parent | prev | next [-]

I'm a bit of a fence sitter so I might actually be their target market. Very athletic, a bit health concious but not crazy about it in regards to diet. If I am eating out, usually my macros are not a big part of decision making. If there is a meatless option that might actually be good for a bit of a fibre boost, considering all the other protein I am intaking.

It's important to remember also that not athletic individuals are high achieving bodybuilders with super strict macro diets. Most other sports only require a moderate attention to diet, especially at an amateur level. Bodybuilding is very diet focused, rather than strength and skill focused.

barrell 2 hours ago | parent | prev | next [-]

This is such a weird comment.

It’s ultra processed food devoid of micronutrients with low quality protein and poor bioavailability.

Health conscious folks would definitely not choose this. In fact, it’s all the things you try to avoid as soon as you start being health conscious. Folks who want to believe they are being health conscious may be convinced via marketing to buy it, but anyone seriously invested in their nutrition would steer very clear of these.

billynomates 2 hours ago | parent | next [-]

Health conscious ethical vegan here. I eat these fairly often. The protein content is fine. I get micronutrients from other sources. I track all my calories and macros, every single day. My diet is perfectly balanced, thanks very much.

Something is only unhealthy or healthy in light of everything else you eat. It's reductive to say otherwise.

ap99 28 minutes ago | parent | next [-]

I'm probably similar to you re: diet, but...

If I eat perfectly clean for 90% of my diet and then I consume poison for the remaining 10%, that's still doing some damage.

You can, however, be happy with the fact that 10% is better than 50%.

lm28469 an hour ago | parent | prev | next [-]

Health conscious vege here, I'd never touch these things with a 10 ft pole when I can make a bean patty burger or halloumi burger for 50% of the price and 300% of the flavor

close04 37 minutes ago | parent | prev [-]

> I get micronutrients from other sources

Looks like agree that it's not great but you compensate elsewhere. If you chose the "hard way" of limiting your menu to vegan why not pick the options with less compromises? Even paper can be food as long as you compensate elsewhere.

> Something is only unhealthy or healthy in light of everything else you eat. It's reductive to say otherwise.

Are you maybe conflating "unhealthy" with "not explicitly healthy"? Plenty of foods are unequivocally unhealthy, anything else you eat will not compensate. You don't "compensate" for eating a lot of ultraprocessed food because some of the contents of that food should not be in your body at all. You can't always "subtract" by eating other food. Not saying this is the case for you and these burgers.

TeMPOraL 2 hours ago | parent | prev | next [-]

Maybe they're hoping there exists a non-crazy subset of "health conscious" population, i.e. people who are not panicly afraid of "ultra processed" food and generally don't consider food processing to be a sin, who don't see food manufacturing plants as temples of Satan, and are otherwise health conscious and not just playing the fitness fad social games.

lm28469 an hour ago | parent | next [-]

> people who are not panicly afraid of "ultra processed" food and generally don't consider food processing to be a sin

If you're not you should, colon cancer is becoming a leading cause of death in people under 40...

https://www.cancerresearch.org/blog/colorectal-cancer-awaren...

https://images.newscientist.com/wp-content/uploads/2025/03/0...

TeMPOraL 35 minutes ago | parent [-]

Listing "risk factors" without quantifying them is useless waste of readers' time, but even then, "diet" is only one of eight listed, with three others being the obvious ones - alcohol, smoking, and low physical activity/obesity (arguably those should be two separate ones).

-

The chart you linked only talks about incidence ratio, and is more than adequately explained by improvements in access to tests, quality of tests, as well as improvements in healthcare in general, as people don't suffer and die today from what they did up to few decades ago - or anything else, really, since the world has been steadily improving across the board in every dimension.

In fact, non-linear effects of population growth alone could explain that chart: people talk more, including about colon cancer, so over time, more people in the population with access to testing would go test themselves after being made aware of the potential problem, biasing the sample.

Or, more fundamentally, the fact that medicine graduated from voodoo to proper science only around 100 years ago, would explain it too, because we're less than a century into doing proper studies about anything at all.

adrian_b 2 hours ago | parent | prev | next [-]

There are different classes of food processing, with very different properties.

The kinds of food processing methods that remove from raw food the parts that are unhealthy or undesirable cannot have in principle any kind of harmful effect, when the processed food is used correctly. They may have only an indirect harmful effect because the availability of pure food ingredients may enable some people to use such processed food in an incorrect way, by making food that has an unbalanced composition, for instance food that has too much sugar.

On the other hand, the food processing methods that cause irreversible transformations of food, i.e. mixing various ingredients and/or using certain food treatments, e.g. heating, are quite likely to have harmful effects on food quality, when they are done in an industrial setting, instead of being done at home. The reason is that an industrial producer has very different incentives than those who cook for their family, for friends or relatives, or at least for some loyal customers who appreciate good food. An industrial producer cares only for the appearance and taste of the food, and for its production cost. So any useless or even harmful ingredients will be used if those reduce the production cost, as long as the food still looks appetizing and it has a good taste provided e.g. by excessive sugar, salt and bad quality fat.

So the problem is less that food processing methods are bad per se. The problem is that most producers of processed food cannot be trusted to use processing methods that are good for the customer, instead of being good only for the producer. Now there are a lot of regulations that prevent some of the most harmful methods of food adulteration that were used in the past, but they are still not severe enough to ensure that every producer makes healthy food.

TeMPOraL an hour ago | parent [-]

> The reason is that an industrial producer has very different incentives than those who cook for their family, for friends or relatives, or at least for some loyal customers who appreciate good food. An industrial producer cares only for the appearance and taste of the food, and for its production cost.

Now I'm not denying industrial players have a different set of incentives than people cooking for themselves, but it's not all evil either. They also care about appeasing regulators in countries where food regulations exist, and they may care a bit personally since they themselves and/or their family is eating that too, so I wouldn't necessarily paint them as completely disconnected from the rest of society.

Now, on the other hand, the industrial producers have a few more things going in their favor, such as they actually have quality control metrics, and they are in actual position to make good on caring about food. Home kitchens are not, regular people have neither knowledge nor appreciation of the complex chemistry involved, and even if they did, the equipment used in home kitchens is too crude to allow for consistent quality (not that we can hope for any with no supply chain control either).

(The slightly-fancy restaurants are arguably the worst - they combine all the bad incentives of a high-volume, low-margin commercial operation, with equipment and setup inadequate to guarantee any kind of process quality control. Contrast that with e.g. McDonald's - they may be serving mediocre food at best, but they do it with engineering precision, and you can be sure they aren't just microwaving you an old chicken breast and adding burn marks with an electric grill to make it look like you'd expect for a $50 menu item with a name written in French.)

So the irony is, the industrial producers may have misaligned incentives, but they're also the only ones in position to deliver actually healthy and quality food. Regular people have neither knowledge nor equipment for that, and all the "healthy eating" fads abusing real scientific terms and imbuing them with quasi-religious meaning is not helping. In reality, people just eat stuff and make up stories they don't even verify to feel good with their choices. Which, like with other such belief systems, is fine, until they believe their own stories so much they try to force others to believe in them too.

rdn 2 hours ago | parent | prev | next [-]

They must be panicly afraid of salt and saturated fat instead then, since that was OP's argument for "health conscious". Yet still insist on a simulacrum of a burger, instead of having a chicken breast.

This product will only succeed if its reasonably cheaper than the cheapest meat (not just beef). It is and forever will be inferior to meat as a food product for the vast majority of consumers. Perhaps in some vision of the future the dominant consumer is Hindu and they may find the product acceptable, but they'll still be price conscious.

oblio 2 hours ago | parent | prev | next [-]

Ultra processed foods are tied with a myriad of health conditions.

https://www.bhf.org.uk/informationsupport/heart-matters-maga...

Please tell the British Heart Foundation that they're "the crazy kind of health conscious" :-)

tovlier 2 hours ago | parent | prev [-]

[dead]

an hour ago | parent | prev [-]
[deleted]
afavour 6 hours ago | parent | prev | next [-]

> And at most restaurants, I've never noticed a "premium" for it

I just did a quick search on Uber Eats in NYC. Every Beyond Burger I found was between $3-5 more than a regular burger. That’s the reason I stopped eating them, I actually quite like the texture and flavor. I just don’t like the price.

fosco 5 hours ago | parent [-]

I never buy beyond/impossible at restaurants because of this.

I often have some at home and instead of having two red meat burgers have one and one of these, occasionally when they go on sale at Costco I’ll buy a bunch.

I am not vegan or vegetarian but do seek ways to reduce my red meat intake which years ago was grilling ribeyes 4-5 nights a week. I was unreasonably unhealthy and having alternate options helped balance my health out over the long run. I like both beyond burgers and impossible. I wish they were cheaper than hamburger meat, when I compare to buying hamburger meat in bulk it’s still more expensive at this point

lithocarpus 6 hours ago | parent | prev | next [-]

Beyond Burger ingredients:

Yellow Pea Protein, Avocado Oil, Natural Flavors, Brown Rice Protein, Red Lentil Protein, 2% or less of Methylcellulose, Potato Starch, Pea Starch, Potassium Lactate (to preserve freshness), Faba Bean Protein, Apple Extract, Pomegranate Concentrate, Potassium Salt, Spice, Vinegar, Vegetable Juice Color (with Beet).

Except for Vinegar, every one of these is an industrially processed/extracted/refined ingredient that humans never ate until within the last ~50 years.

We have no way to even know if many of these are safe let alone healthy.

I don't know of any evidence that these things are a decent substitute for meat and salt which humans have been eating for our entire history. And for those who actually believe animal fat and salt are unhealthy one could make burgers with lean meat and less or no salt.

chabska 3 hours ago | parent | next [-]

> humans never ate until within the last ~50 years

Humans have been eating some of these for thousands of years. I know "extract" is a scary big scientific word, but most of the time it's just immersing the grain in hot water, strain it to remove the pulp, then boiling the liquid to concentrate it. You can separate the starch and protein from any bean or grain in your kitchen with some basic kitchen equipment and hot water.

oblio 2 hours ago | parent [-]

The dose makes the poison.

People weren't doing that at a mass scale before people figured out they could make money by increasing addictiveness, once technology was good enough.

unfitted2545 4 hours ago | parent | prev | next [-]

You know what we do know? That there is sufficient evidence that red meat causes cancer in humans: https://www.who.int/news-room/questions-and-answers/item/can...

You also have to consider that you eating meat does quite a lot of harm to the animal! Have you tried dog meat?

mikkupikku 24 minutes ago | parent | next [-]

Dog meat is pretty good.

(It also amuses me when vegans retreat to xenophobia as their Motte.)

3rodents 10 minutes ago | parent [-]

Since when have vegans used dog meat in a xenophobic way? The entire point of the dog meat comparison is to highlight that meat consumption is cultural and that other cultures eat animals we consider to not be food even though they are an animal that has equivalent intelligence to animals we do eat.

Dogs are the perfect example, not because of xenophobia, but because they are such a plain example of hypocrisy that can be refuted on every point.

baud147258 an hour ago | parent | prev | next [-]

> Have you tried dog meat?

I'd like to try one day. But I don't think I'd easily find a butcher selling it here in Western Europe

lithocarpus 3 hours ago | parent | prev | next [-]

Every single study I've seen so far on this topic conflates "red meat" and "processed meat".

I would argue that modern processed meat may well be really bad for us.

I imagine that burned/charred meat is carcinogenic too, same as burnt/charred anything is.

If there's a well constructed study that actually suggests that natural red meat is bad or causes cancer, please give a link and I'll look, I genuinely want to know.

I also wouldn't be shocked to learn that modern factory farmed red meat has stuff in it that's toxic, where say wild venison might not.

I won't disagree on harm to animal, I'm not a fan of industrial animal ag, etc.

TeMPOraL 2 hours ago | parent [-]

Hardly anyone is eating raw flesh of the animal they just hunted down, so no, there's not going to be many studies to find, because approximately no one has been eating non-processed food for the past several thousands of years. Not even the "health conscious" folks so deathly afraid of the sin of "processing"; they just don't realize that washing and cutting and boiling are sins too.

ErroneousBosh an hour ago | parent | prev [-]

> That there is sufficient evidence that red meat causes cancer in humans

By a barely measurable amount. No-one is ever going to die of cancer caused by eating red meat. You are far more likely to die of heart disease than any sort of cancer, and after that you are far more likely to die in a car accident because you were distracted by your phone (doesn't matter if you were driving the car, or walked out in front of a car because you were too busy scrolling on your phone, in this case). Cancer is waaaay down the list.

> You also have to consider that you eating meat does quite a lot of harm to the animal

Yeah, bit of a shame that. You have to give them the best life you possibly can. But, without livestock farming there is no arable farming, so what are you going to do?

> Have you tried dog meat?

No, because dogs are carnivores and carnivores tend to taste bad.

auggierose an hour ago | parent [-]

> No, because dogs are carnivores and carnivores tend to taste bad.

Interesting! If that's true, maybe it is because carnivores are less healthy.

whakim 5 hours ago | parent | prev | next [-]

There is no reason to believe that the foods humans have historically eaten are safer/healthier than "industrially processed/extracted/refined" food simply because we have historically eaten them. Evolution does not select for avoiding the health problems facing modern-day humans such as cancer or heart disease.

dataflow 4 hours ago | parent | next [-]

No reason? How about financial incentives?

KAMSPioneer 3 hours ago | parent [-]

Uhh I don't think that financial incentives are a valid reason to believe something is healthier or safer than an alternative. Unless I have missed some sarcasm.

lithocarpus 3 hours ago | parent [-]

I mean there is a financial incentive to use byproducts of industrial processes that would otherwise be wasted, as food ingredients, and as there is no requirement to rigorously show that new ingredients are safe to consume in the US, this happens all the time and makes up a big portion of the average modern US diet.

KPGv2 2 hours ago | parent [-]

But the list of allegedly questionable foods above are all foods we already eat, just with some things removed (e.g., avocado oil is just avocado with the flesh removed; pea protein is peas with the carbs removed). It is not obvious to me how you would conclude these are unhealthy.

lithocarpus 3 hours ago | parent | prev [-]

I'm not saying they're healthier simply because we've historically eaten them.

But there are many reasons to believe natural/traditional foods may be safer and healthier than new industrial foods. To name a few:

1) There's reason to believe our bodies may be more adapted to eating natural or traditional foods, having eaten them for hundreds of thousands of years rather than one or two generations.

2) Many highly processed foods have within decades of their introduction to our diet been found to be really bad for us. Refined sugars, refined oils, refined flours, artificial sweeteners, many of the weird additives, many synthetic compounds like methylcellulose (someone close to me is extremely sensitive to this one), on and on.

3) These new ingredients, new kinds of refining and processing, and even synthetic food compounds, do not have to undergo any rigorous testing to be shown to be safe before being added to food. Even if they do some studies for some of them, how would you really know it's not causing serious long term problems for say 1% of people? Or even 10%? The size and duration of a study you'd need to find them to be safe would be expensive and they generally don't do it, since they're not required to.

4) These new ingredients often introduce novel molecules to the body that the body may not be adapted to. I hope I don't need to explain how many novel molecules that were invented and widely used in recent decades have proved to be highly toxic.

5) We have a huge increase in severe chronic disease in recent decades. I won't claim here that this is primarily because of the changes to our diet from industrially processed foods, but diet is a top contender given that it's one of the biggest things that has changed in the human lifestyle, along with all the other novel substances our bodies come in contact with now.

6) We know of tons of people who were healthy to age 80, 90, 100, eating primarily/entirely natural foods. We don't yet have any examples of this with people eating a large portion of modern industrial foods that didn't exist 80 years ago. This is not proof that they're dangerous, I'm just saying we don't know and have reason to be cautious.

missingdays 39 minutes ago | parent | next [-]

> There's reason to believe our bodies may be more adapted to eating natural or traditional foods

By this logic, you shouldn't eat modern meat, as its very different from the one our ancestors were eating. Modern meat is mostly fat

KPGv2 2 hours ago | parent | prev [-]

> There's reason to believe our bodies may be more adapted to eating natural or traditional foods, having eaten them for hundreds of thousands of years rather than one or two generations.

This is an argument that no white people should be eating pineapples, mangos, bananas, kiwifruit, etc. Hell, probably not even apples.

auggierose an hour ago | parent | next [-]

They will be fine, white people have, as everybody, African ancestors.

tovlier 2 hours ago | parent | prev [-]

[dead]

KPGv2 2 hours ago | parent | prev | next [-]

> every one of these is an industrially processed/extracted/refined ingredient that humans never ate until within the last ~50 years

what absurd scaremongering! Do you know how yellow pea protein, for example, is "refined"?

You take dried peas and grind them into powder. Pop in a centrifuge to separate protein from starch. Not exactly pumped full of "toxins"!

> Avocado Oil

You literally press avocado flesh. It's been done for centuries. It's not some crazy refinement process.

> brown rice protein

This is just ground up rice mixed with amylase or protease to isolate the proteins. There's nothing scary here. We've been eating it for millennia.

etc

croes 4 hours ago | parent | prev | next [-]

> I don't know of any evidence that these things are a decent substitute for meat and salt which humans have been eating for our entire history.

I‘m pretty sure humans eat potato, rice, peas etc. since a pretty long time.

I‘m also pretty sure that the meat our ancestors ate is a lit different from the meat we have now coming from animals optimized for meat production and fed with whatever produces the most meat and costs the least (mad cow disease anyone?).Not to mention the amount of meat we eat today compared to back then.

The problem with processed food isn’t that it is processed but that it makes it easy to consume too much

lithocarpus 3 hours ago | parent [-]

Potato != extracted potato starch

Peas != extracted pea protein

They're not the same thing.

I do agree that wild meat is probably a lot healthier than modern industrially farmed meat. Just as wild plants are probably often a lot healthier than modern monocropped plants grown with synthetic fertilizers rather than healthy soil.

OJFord an hour ago | parent | next [-]

It doesn't actually say 'extracted' though, are we sure 'protein' actually implies that (i.e. separated it from other elements) vs. just being marketing copy to make 'yellow pea' et al. more exciting to certain people? (Protein, grr. Meat replacement, protein, grr, yeah.)

Not to mention all cooking really is is a bunch of refinement, extraction, chemical reaction, and heating processes anyway. I refine & extract & process in my kitchen all the time, including separating protein in milk (cheeses) or wheat flour (chaap, seitan, or for the starch) for example.

baud147258 an hour ago | parent | prev [-]

the issue with wild meat is going to be all parasites in the animal, at least according to friends who hunt (and when they managed to get something, which doesn't seem to be a given).

noufalibrahim 4 hours ago | parent | prev | next [-]

Reminds me of a joke I read online. "Plant Based Meat" is not Plant. It's not Based and it's not Meat.

KPGv2 2 hours ago | parent [-]

About as funny as complaining "oil" is used to refer to petroleum-based lubricants, avocado oil, etc. since the etymology of "oil" is strictly a reference to olive oil only.

I can't stand this type of thing, just like people who get upset at terms like "oat milk" or "soy milk."

Not really a dig at you, sorry.

noufalibrahim 2 hours ago | parent [-]

No problem. I didn't take the original comment too seriously either. Just a passing chuckle at some wordplay.

TBH, I haven't heard the complaints about the use of "oil" in that context.

OJFord an hour ago | parent [-]

GP isn't saying people do complain about oil, they're saying by the same logic people ought to, if they wish to be consistent, which seems silly.

s5300 4 hours ago | parent | prev | next [-]

[dead]

viccis 5 hours ago | parent | prev [-]

[flagged]

djtango 4 hours ago | parent | next [-]

As someone who is very cautious about health and nutrition and spent 4 years studying Chemistry at a good university, my takeaway at the time of graduation was more aligned with your caricature as a better prior and heuristic for judging consumable foods.

I remember being told an anecdote that left me feeling humble about just how much of the body we understand: there were cases where the kinetic isotope effect could affect biochemistry, that was how sensitive our systems are and that industrial synthesis will definitely produce different isotopic ratios to natural synthesis.

My conviction on this subject has continued to strengthen with articles like [1] on emulsifiers recently entering public awareness.

[1] https://www.bbc.co.uk/food/articles/c5y548258q9o

EDIT: grammatical cleanup

haraldooo 5 hours ago | parent | prev | next [-]

I‘m eating plant based meats regularly but I guess we all know how e.g. trans fats, high fructose corn sirup and probably more were once considered safe and are certainly not anymore

tomhow 2 hours ago | parent | prev | next [-]

Please don't post snark like this here. https://news.ycombinator.com/newsguidelines.html

californical 4 hours ago | parent | prev [-]

This is a hell of a straw man. The body is very well adapted to natural foods, and is efficient at using nutrients supplied in natural ways.

Engineered ingredients may or may not be equivalent, but they often remove nutrients that existed in whole foods, then attempt to add nutrients back in through industrial processing. But we still don’t know the full affects of that delivery method, but we do know that it can negatively impact the gut microbiome.

There’s enough evidence out there to be highly skeptical of ultra processed ingredients

https://www.yalemedicine.org/news/ultraprocessed-foods-bad-f...

https://www.nature.com/articles/s41574-025-01218-5

I don’t think those links prove definitively that UPF is a direct cause of disease, but they show strong evidence that there are problems with UPF and we should probably eat more whole ingredients

sarreph an hour ago | parent | prev | next [-]

You did such a good job of listing out reasons why niche demographics would skip a meat-free burger, without listing the actual core demographic who consumes them: Vegans and vegetarians, i.e. people who enjoy eating burgers but don’t eat meat.

dcminter an hour ago | parent [-]

Their second paragraph addresses this.

thesis 5 hours ago | parent | prev | next [-]

FYI most beyond burgers have more in sodium not less and beyond uses coconut oil which is still fairly high in saturated fat.

If those 2 things are your barometer for healthy… it’s not a clear win.

whywhywhywhy an hour ago | parent | prev | next [-]

> Health conscious folks would definitely choose these over hamburgers

Why? Carbs and processed oils bound together by stodge isn’t healthier than fried ground beef.

Klonoar 6 hours ago | parent | prev | next [-]

Nah, it definitely costs extra at restaurants.

xdennis 4 hours ago | parent | prev | next [-]

> Health conscious folks would definitely choose these over hamburgers.

I seriously doubt that health-conscious people would pick hyper-processed plants that are meant to resemble meat over plain meat+bread+vegetables that make up a non-fast-food hamburger.

firebot 5 hours ago | parent | prev | next [-]

[flagged]

firebot 5 hours ago | parent [-]

Just so you're aware.

A cow releases maybe about 50 kg of methane a year.

An average human releases about 20 tons if they're in a first world nation or maybe 4 tons if they're living in the middle of fucking nowhere.

kakacik 2 hours ago | parent | prev [-]

This is such a weird comment.

I have friend who was vegan for 20 years, and when we went to good restaurant and he wanted to choose between vegan patty burger and real one, he chose real one due to all chemical industrial crap they put in those veggie patties and chose a good Swiss beef instead of questionable worse-tasting content. Yes, he literally stopped being vegan at that point, although he still is on most days since then.

Its subpar product, with way too much questionable chemistry, worse taste (or more like structure&taste) and impact on environment is... questionable too, maybe less than real beef but probably not massively. What could be acceptable for environmental impact is lab grown real meat but even that seems to not go the direction one would expect.

shafyy 2 hours ago | parent [-]

> I have friend who was vegan for 20 years, and when we went to good restaurant and he wanted to choose between vegan patty burger and real one, he chose real one due to all chemical industrial crap they put in those veggie patties and chose a good Swiss beef instead of questionable worse-tasting content

So, he wasn't vegan then?

delecti 13 hours ago | parent | prev | next [-]

> The core early adopters, the ethical vegans, who actually like the taste of plants are never going to make a lab made ultra processed salt bomb their daily driver

Why not? I think there's a false conflation of veganism and health food (and gluten-free, though that's not relevant in this discussion). I love burgers, and fried chicken, and crappy chicken nuggets, but I don't want more animals to have to suffer for my sake than is necessary. I disagree on how hyper-specific that niche is.

IMO the core problem is that meat is so heavily subsidized that it's hard for them to compete.

thewebguyd 12 hours ago | parent | next [-]

> IMO the core problem is that meat is so heavily subsidized that it's hard for them to compete.

This is the real problem. Without all the government subsidies, a pound of ground beef would be closer to $30-$40 today instead of the $8-$10/lb it is now. $38 billion dollars in the US each year to subsidize meat and dairy, but only $17 million goes to fruit and vegetable farmers. It's completely backwards, especially considering the climate impact on meat and dairy farming.

gruez 7 hours ago | parent | next [-]

>Without all the government subsidies, a pound of ground beef would be closer to $30-$40 today instead of the $8-$10/lb it is now

Source? That seems implausibly high.

Using your $38B/year subsidy figure gets us $112/year in subsidies per American. There's no way you can get $30 unsubsidized price from that unless you think the average American only eats beef once a week.

CalRobert an hour ago | parent [-]

… do they eat more?

I would have thought once a week is high.

Though median could differ from average. 12% of Americans eat half the beef

https://sph.tulane.edu/how-mere-12-americans-eat-half-nation...

Jensson 14 minutes ago | parent [-]

Average American eat around 60 pounds a year, typically you eat less than a full pound when you eat so yeah they probably eat more than once per week.

https://ourworldindata.org/grapher/per-capita-meat-usa

Given the $112 subsidies per year above, that would add $2 per pound of beef, that would slightly raise the price not balloon it to 30-40 as poster claimed. So he was bullshitting.

AngryData 12 hours ago | parent | prev | next [-]

Im calling BS on the $30-$40 a pound beef because ive raised my own cows for personal consumption and even if I paid myself $20 an hour for every second I spent with my cows, and assumed my alfalfa field usage could produce an expensive cash crop without fertilizer, and completely ignored the opportunity loss of only caring for 1-2 cows instead of 30+, that is still a cost WAY above what my beef costs.

thevillagechief 7 hours ago | parent | next [-]

I believe it. Every summer we buy goat or lamb imported from Australia/New Zealand. It's usually less than $15/lb. Those two countries barely provide any subsidies for their farmers, and the meat is cheaper than my local farmers, even with their strict biosecurity regulations.

KnuthIsGod 5 hours ago | parent [-]

Australian citizen here.

There are massive tax, fuel, land tax, health care subsidies for our farmers.

Even doctors who cater to the remote areas where farmers dwell get extra payments from our governments.

https://www.health.gov.au/topics/rural-health-workforce/clas...

xethos 12 hours ago | parent | prev | next [-]

Without taking a side, you've skipped every step past the field here. Transportation, butchering, packaging, and grocery store shelves, with profit margins, health / sanitation checks, and shrinkage at every step

autoexec 6 hours ago | parent | next [-]

Don't forget the massive costs of lobbying governments to weaken regulations and reduce inspections and also the costs of bribing meat inspectors, and the legal expenses and lawyer fees required to defend themselves from lawsuits surrounding their illegal activities, then also the millions in fines they have to pay to settle lawsuits they lose about their bribing of meat inspectors or colluding to drive wages down or whatever other illegal thing they got caught doing. You can bet all those costs increase the prices we pay.

Dylan16807 6 hours ago | parent | prev | next [-]

We do things at industrial scale because that saves money. If a local butcher could pay a relatively tiny amount for direct cow shipping, save multiple steps, and sell the meat for 60% of the grocery store price, they'd instantly be booming with business.

NewJazz 5 hours ago | parent [-]

And? They still add costs, even though those costs are perhaps lower than on a small scale.

Dylan16807 5 hours ago | parent [-]

It means that when AngryData "skips every step past the field" they didn't save any notable money by doing so. Their beef costs more than unsubsidized industrial beef would cost, so when they call BS on $30-40 that is a valid call.

AngryData 4 hours ago | parent | prev | next [-]

I still have to transport and pay for butchering and packaging myself which is done in a certified facility with sanitation checks. Oh sure grocery stores have to make a profit, but they also get better deals than I do for both transportation and butchering because they deal in bulk.

skeeter2020 7 hours ago | parent | prev [-]

not sure where the GP lives but in Canada even beef raised for personal consumption needs to meet most of those things you've listed, aside from grocery-related, and as someone who's bought directly from the producer (with 3rd party butchering) the price is not substantially lower than retail; scale likely makes up for a lot of the commercial supply chain costs.

yesfitz 7 hours ago | parent | prev | next [-]

How much did your beef end up costing?

strken 7 hours ago | parent | prev [-]

Yeah, it's absolute nonsense. I'm paying $34/kg for direct-to-consumer beef in Australia, a country with some of the lowest agricultural subsidies in the world, including delivery and at a premium markup, during a time that beef prices have hit a historical high due to processor capacity, and I'm getting prime cuts and roasts too, not just mince.

9rx 5 hours ago | parent | prev [-]

That doesn't really make sense, though, as rice — one of the main ingredients in the aforementioned product — receives the highest subsidy rate in the USA. A Beyond Meat burger should be cheaper than a meat burger thanks to subsidies.

scythe 7 hours ago | parent | prev [-]

The key difference between the old vegans and the new vegans is hiding in plain sight. It's the Internet. It used to be that vegans went to vegan restaurants and had their own particular tradition of vegan cookery. People didn't just become vegan in isolation like they do today. The acculturated vegans still exist and I think that's who gp is referring to in that statement. The Internet vegans are different but they aren't that numerous — few people even today would make such a change in their life based on something they read online.

leodler 7 hours ago | parent | next [-]

Despite being a vegetarian and former vegan, this is not me wading into this debate to defend the figure provided by the OP of the original comment, but this is usually the source for the statistic AFAIK: https://scet.berkeley.edu/wp-content/uploads/CopyofFINALSavi...

Regardless, it goes without saying (from other, more well-sourced research) that the disparity of subsidies and government assistance provided to industries that ultimately exist to produce meat compared to industries that produce fruit/vegetables is fucking absurd.

pcthrowaway 7 hours ago | parent | prev [-]

I'm struggling to understand the point you're trying to make well enough to know how to respond, other than to say vegan cooking traditions continue to exist and existed before the internet (though there were fewer vegans at the time)

People did indeed become vegan in isolation before the internet, just as they do today.

What exactly is the distinction you're trying to draw between "old vegans" and "new vegans", and how do you see it pertaining to this conversation (especially under a comment pointing out that plant-based burgers struggle to compete with traditional beef because of beef subsidies)?

smelendez 6 hours ago | parent [-]

Yeah, I generally think people make adult diet choices on their own.

People regularly cut out meat, alcohol, sugar, dairy, gluten, caffeine, fats, etc. based on things they’ve read, moral considerations, medical recommendations, and personal health observations, not because they’ve joined a community that eschews such things.

mschild 13 hours ago | parent | prev | next [-]

Based on my bubble, vegans, vegetarians, and meat eaters that do want to decrease their meat consumption.

At this point, in Germany at least, discounter brands like Lidl and Aldi have beaten Beyond Meat at their game though. They produce alternatives that taste as good or better, for significantly less money.

tirant 2 hours ago | parent | next [-]

I love meat and I love good hamburgers. I’ve tried those Lidl and Aldi alternatives and they were uneatable for me and my family. They have slowly disappeared from the shelves. Only a couple of products remain.

I have never tried BeyondMeat but I’d be surprised that it’s so bad.

And I have eaten many classic vegan burger alternatives based on lentils, peas and chickpeas. They didn’t aim to taste like meat and were actually edible.

k__ an hour ago | parent [-]

In my experience, the pea-based products are pretty good.

I'm a huge burger fan and stopped eating meat at home, thanks to this wave of vegan alternatives.

delis-thumbs-7e 4 hours ago | parent | prev | next [-]

I have been vegan for 12 years. It is not that hard to make vegan burger patties at home. Or you can just cut up a block of tofu and season it to be eaten in a burger. Takes about the same time or less to cook as these Beyond grease fests. Besides there is so many cheaper alternatives these days that I very rarely buy them.

We don’t need meat alternatives. Vegan diet is cardiovascularly extremely healthy, seems to protect against most cancers, tastes good and is most importantly ethically and environmentally only viable option at this point. It’s pretty cheap as well, tofu, lentils and veggies are not exactly expensive even without all the gazillion subsidiaries pumped into meat production. [Of course your vegan diet can consist of eating only canned soda and potato chips and that is not healthy nor cheap, but the problem there is that you are a moron, not that you are vegan].

So the problem with meat alternatives is that you don’t really need them and if you want burger patties etc. you can make them at home pretty easily or these days buy cheaper alternatives sold in most supermarkets.

KPGv2 2 hours ago | parent [-]

> Beyond grease fests

Vegans have a problem with avocados and beans now? THat's where the "grease" comes from in these fake meats.

scythe 7 hours ago | parent | prev [-]

Yeah, I never understood what Beyond's core innovation was. Impossible had that whole synthetic heme thing going on. Beyond seemed almost like opportunistic mimicry. But Impossible turned out to be pretty expensive IIRC.

slfnflctd 7 hours ago | parent | next [-]

In my opinion as a mostly-vegetarian who used to adore burgers as a kid, the Impossible brand was by far the most realistic (and my beef-loving partner would agree, they made stroganoff with it and loved it)... but the price truly is ridiculous at this point. It started out just barely justifiable, and it's simply too high now.

I am more than a little bit outraged that animals who were raised in miserable industrial production facilities to meet an ugly end are having their parts sold for less than a decent alternative simply because of subsidies distorting the market.

Dylan16807 6 hours ago | parent | next [-]

If I look at walmart right now, they have Impossible 'ground beef' for $9/lb and real ground beef is more than $7/lb. So the price isn't too high everywhere.

JSR_FDED 6 hours ago | parent | prev [-]

Agree. Impossible is on a different planet in terms of being very very close to the taste of real meat. Unfortunately still premium priced.

It’s a pity that Beyond is getting so much attention because they’re not the best ambassadors for meat alternatives. People will try it, and then decide to wait another 5 years before trying again.

xeromal 6 hours ago | parent | prev | next [-]

I still eat impossible sausage as a substitute for pork and find it pretty dang good. I grew up in appalachia so we know our pork sausage and impossible seasoned well comes close.

leodler 7 hours ago | parent | prev | next [-]

Aldi in Germany might be very different for all I know, but I've been vegan or vegetarian my entire adult life and I think every burger alternative besides Beyond/Impossible is quite awful, though I usually don't eat meat alternatives in the first place.

JoshTriplett 6 hours ago | parent | prev [-]

Beyond was available well before Impossible was. I used a combination of Beyond and Boca as my primary substitutes for ground beef, until Impossible came along, and now I use almost exclusively Impossible.

I don't feel like they have a niche anymore, but there was a time I considered them my top choice, before impossible dethroned them.

roncesvalles an hour ago | parent | prev | next [-]

As an ex-vegetarian, I never understood the premise of the Impossible/Beyond stuff because when they launched there already was a really good soy burger in the supermarket frozen aisle that had excellent macros, priced reasonably, and tasted great.

I never thought the notion of "let's make the veggie burger taste like meat" made any sense.

asdff 13 hours ago | parent | prev | next [-]

My vegetarian friends can now go to a restaurant (or better example yet, any event space like sports event or theme park, since having a veggie burger is pretty easy to check a box and satisfy dietary restrictions) and get any of the burger offerings on the menu with a beyond patty. Before that, the vegetarian option of only resort was often much more depressing and unsubstantial.

antonymoose 13 hours ago | parent | next [-]

Reading this somewhat reminds me how the Gluten Free trend led to a lot more options for my friend with celiac.

Still, one wonders does “buying a fake burger at the ball park with my friends” translate to actual fandom and further consumption or is it just a a captive consume picking the least-worst option.

The impression I’ve gotten is for the latter.

asdff 13 hours ago | parent [-]

It is the latter. For a few of them they swear off impossible and tolerate beyond or vice versa. And of course some restaurants with their own bean burger formulations are sometimes whiffs but also other times completely blow any fake meat option out of the water.

GuinansEyebrows 7 hours ago | parent | prev [-]

i actually miss black bean burgers being more common. now it seems like all you can find are beyond/impossible burgers at restaurants. i don't mind em once or twice a year but they knock me out more than melatonin so i usually avoid them.

Scoundreller 6 hours ago | parent [-]

> but they knock me out more than melatonin

for a lot of people that could be a selling point

(not you, themselves!)

Scoundreller 6 hours ago | parent | prev | next [-]

> lacks the [...] bioavailability of real animal protein

I never understood this argument: what's the problem with consuming proportionately more to make up for the reduction?

I'm not rushing to demand IV tylenol because its oral bioavailability is only 80%-90%, which is around the "loss" we're talking for plant vs animal protein on average. And the ultraprocessing should improve plant's profile here.

VladVladikoff 6 hours ago | parent | next [-]

>what's the problem with consuming proportionately more to make up for the reduction?

Because the macros suck. If you’re trying to hit certain protein / carb / fat ratios, eating more of the “protein” means eating a lot more carbs and fat too, which often isn’t the goal.

Your analogy is not accurate, it would be more like waking up in pain in the middle of the night after a bad injury, and taking t3s with codeine+ caffeine, and wanting more codeine without wanting the added caffeine.

Scoundreller 6 hours ago | parent [-]

if you have only fixed-ratio food options, sure, but otherwise, no.

> and taking t3s with codeine+ caffeine, and wanting more codeine without wanting the added caffeine.

that's what tylenol #4s are for, double the codeine, none the caffeine. Take half a t#4 and half of a regular standard tylenol = T#3 without the codeine.

sph 4 hours ago | parent [-]

Found the tylenol expert

Projectiboga 6 hours ago | parent | prev [-]

Eating raw Miso a few times a month can move one's biome to get more plant protein digested per gram than even from egg whites. So the issue with protein is somewhat overhyped. The main potential shortfalls in the vegan diet are vitamins B-12, D & K.

CalRobert an hour ago | parent | prev | next [-]

I like them and buy them.

I’ma regular guy who likes burgers but is very worried about the effects cattle farming has on the planet. I don’t love killing animals so I can have a tastier meal either.

dgxyz 13 hours ago | parent | prev | next [-]

Personally I really fucking like meat but having done a couple of weeks in a slaughterhouse, I don't want to eat it. Gives me nightmares. Seriously.

This is a good filler product.

level87 4 hours ago | parent [-]

This is the insight that most people need but will never have, empathy for other living things seems to be greatly lacking amongst the general population.

probably_wrong an hour ago | parent [-]

I don't think that's a fair framing of the problem because it focuses on empathy towards the animals while forgetting the empathy towards the humans.

Going vegan is not a zero-cost choice. It can be difficult, expensive, and in some cases even impossible due to health issues. Some users here complain about the meat subsidies without acknowledging that meat is pretty great when you're in the bottom of the economic pyramid and need food that's cheap, quick, and will provide a fair nutritional value.

I don't think you can live in a modern city without supporting some type of cruelty, as most phones and clothes alone would already be a no-go. It's not that people don't have empathy, but rather that there's only so much one can do in a day and one has to pick their battles. If you want to dedicate extra time and energy into animal well-being that's great, but let's not point the finger at those who lack those extra resources as if it were an individual moral failing.

MarceliusK 27 minutes ago | parent | prev | next [-]

The pitch always seemed aimed at meat eaters who might replace one or two meals a week if the substitute was close enough

tdb7893 7 hours ago | parent | prev | next [-]

There's no reason ethical vegans wouldn't go for ultra-processed foods. Beyond Meat just isn't a great option, it's expensive and not good enough to justify it. The selling point for them seems to be that they taste more like meat than most meat substitutes but as someone who has been vegan for a while that doesn't matter to me (unless I'm trying to match a non-vegan recipe). I get Morningstar Farms products vastly more often than Beyond Meat ones. Beyond and Impossible are maybe like my 4th and 5th most bought meat imitation brands and it's not like those other brands are less salty or processed. Idk why I only ever hear non-vegans mention Beyond and Impossible.

blackjack_ 13 hours ago | parent | prev | next [-]

I'm like technically the exact demographic they should be chasing. Plant based eater who loves the taste of meat and just stopped eating it for ethical reasons. But like, I'm not gonna eat a heavily processed food often for the reasons stated above, and also it's just not great nutritionally compared to Seitan, which also actually just tasted better when prepared right. And it also doesn't stack up compared to high protein / extra firm tofu, which is incredible for cooking when frozen and then defrosted and cooked. And also made of soybeans, one of the cheapest food commodities in the world. So why would I pay 2x or 3x the amount of money for a drastically inferior product? Just when I want an exact burger replica, and once you are plant based for 3 or more years, you just don't really crave that anymore except as maybe a guilty pleasure once or twice a year.

So like, sure it's fine, but it is already in a tough competition with other plant based foods.

jsbisviewtiful 13 hours ago | parent [-]

I haven’t done a comparison of Beyond vs seitan for their nutritional value, but as someone who used to eat a lot more seitan I gleefully moved over to Beyond/Impossible. Seitan is packed full of gluten, which is much harder to digest. Seitan makes me uncomfortably bloated whereas Beyond/Impossible do not. And no, I don’t have a gluten “intolerance” or Celiac.

blackjack_ 4 hours ago | parent [-]

Seitan has 3x-5x the protein of beyond meat by weight. It sucks that your body processes it less. For me it’s usually a treat, and I’ve never noticed any digestive issues despite having issues with more whole wheat things (beer, more natural whole wheat breads).

I’m glad you like the beyond meat though. Good for them to have actual consistent customers for the 2x / year I end up eating it!

3 hours ago | parent | prev | next [-]
[deleted]
3rodents 13 hours ago | parent | prev | next [-]

Beyond Meat aren't unique, there are dozens of brands offering the same product. Tens of millions of people eat these type of products. Any (or most) burger-serving restaurant in Europe will have a Beyond Meat or equivalent on the menu. They're not always advertised as vegan (because of preparation and extras) but these fake burgers are very popular, for many reasons.

peacebeard 6 hours ago | parent | next [-]

That's a really good point. Maybe in part because Beyond had a highly visible IPO they became the poster child for the success or failure of meat alternatives but in reality their story is pretty much just their own story.

Den_VR 13 hours ago | parent | prev | next [-]

At the time it was a unique product. My alternatives reminded me more of basically black-bean patties than beef. Then impossible meat did it better, industry decided there was money in this direction, and now there’s “or equivalent” everywhere.

markdown 13 hours ago | parent | prev [-]

Fake?

In my part of the world, a burger is a type of sandwhich, and the definition doesn't require meat. So it's a burger whether it contains beef, fish, chicken, a vegan patty, a large slice of tomato, or whatever.

goosejuice 12 hours ago | parent | next [-]

What part of the world, and how recently? Sure a burger is a sandwich, likely being a spin off of Hamburg steak.

Given all sandwiches, what in your part of the world makes a sandwich a burger? I think for many of us it's a ground patty. If said patty isn't meat, yes we might say that is fake as in an imitation of the original. It's not a negative thing.

deaux 6 hours ago | parent [-]

> What part of the world, and how recently? Sure a burger is a sandwich, likely being a spin off of Hamburg steak.

The 95.8% of the world population that isn't in the US. This is simple to deduce because everywhere else calls "a piece of fried chicken in a burger bun" a "chicken _burger_". Only the US calls it a "chicken sandwich". Some of Canada might now use the latter through US influence - any Canadians here?

KFC is a representative example, they call them "KFC chicken sandwich" only in the US, "burgers" effectively everywhere else.

goosejuice 3 hours ago | parent [-]

I suspect Commonwealth or Asia. Is your definition of sandwich cold things between sliced bread and burger hot things in a bun?

A piece of hot chicken between bread in Italy would likely be a panino, france a sandwich, spain a bocadillo, Portugal sandes, Japan a sando, mexico a torta, Argentina a sanguche.

I think you overestimate how many people use burger for things that don't refer to the American concept. A lot of cultures have hot sandwiches and thus (ham)burger is often distinctly the American concept of a ground beef patty. Where this breaks down outside of the Commonwealth is often from cultures without things in bread that got exposed to the generic burger via fast food chain terminology. Not surprising there.

deaux 6 hours ago | parent | prev [-]

This comment getting downvoted is one of the most "US Defaultism" expressions I've seen on HN. Should've posted it when the US is asleep!

benmusch 13 hours ago | parent | prev | next [-]

being an ethical vegan does not mean you like the taste of plants (or, at least, that you don't miss the taste of meat). I'm veg and very much miss having access to meat.

I'm an occasional buyer of their product, but the issue for me is just the versatility. It's really only a replacement for the most generic ways to prepare a burger/sausage. The moment you try to use the ground beef in, say, a chili recipe, it's a totally mis-matched flavor

kgwxd 13 minutes ago | parent | prev | next [-]

The target from any position in the pyramid is always the next level down.

BeetleB 13 hours ago | parent | prev | next [-]

I guess for people like me. I eat meat, and I eat burgers. I can't speak for Beyond Meat, but when at restaurants, the Impossible Burger often tastes better than the real beef (likely because the former is pre-seasoned).

There are plenty of meat eaters who want to eat these as a way to cut down their meat consumption. They don't want to become vegetarians, though.

VladVladikoff 6 hours ago | parent | prev | next [-]

Veganism is a fake health conscious diet. You can eat whatever you like while simultaneously feeling superior about it. Oreos, chips, pizza, fries, candy, soda, etc. why not also highly processed burgers? I say this after having lived with vegans who literally ate vegan pizza every day.

tys- 5 hours ago | parent | next [-]

My wife often quips that on our first stay-at-home date during Covid she made me a fruit bowl for my desert whilst she had ice cream. The fruit was amazing but I (much to my wife’s surprise) also immediately Uber Eats’d a full tub of Vegan Ben & Jerry's.

I’ve personally never met another vegan who chose this lifestyle for “diet” reasons. They’ll be out there for sure, but for the folks I know It’s always been about the animals.

Just because I choose not to eat animals doesn’t mean I’m choosing to be healthy :) I should focus more on the food that I eat but alas, it’s just not how I roll at the moment.

You do get some unintentional health benefits here and there (lower cholesterol in my case) but other trade-offs too for those like me that aren’t as diligent as they should be (lower b-12, iron etc).

This is completely unrelated to the question of “can you be healthy as a vegan”. To that I would say absolutely. Is it the reason most people choose to be vegan - my gut would say no (but I’m not claiming this as fact).

Goddamn I love me some Oreos.

Plus, it’s easier to sit atop a high horse when you’re not eating it ;)

etbebl 6 hours ago | parent | prev | next [-]

You can be vegan as part of a health conscious diet, but strict veganism is usually motivated by ethics, not health. (That being said obviously there's more market share if you're in the intersection of the venn diagram.)

tys- 5 hours ago | parent [-]

Completely agree (said as a vegan of about 15 years who eats way too much junk food).

mhitza an hour ago | parent | prev | next [-]

Veganism is not "a fake health conscious diet". It could be for the people around you but doesn't deserve to be universally qualified as such.

4ggr0 an hour ago | parent | prev [-]

so in order for vegans to be legit for you, they not only have to find alternatives for everything, constantly be on the lookout not to accidentally buy or consume products related to animals, no - they also all have to be eating healthy and organic constantly in order not to be phony fakes.

what a weird form of gatekeeping. at least they're using some form of ethics and trying to change the world in a way they're able to.

coming from a non-vegan, btw, even though this shouldn't even be a requirement.

derefr 5 hours ago | parent | prev | next [-]

How about these two niches:

1. non-vegans eating with vegans at a vegan restaurant, where eating there wasn't their choice (they were craving a burger), and so, being forced to order off this menu, will choose the most burger-like thing on the menu.

2. non-vegans eating with vegans at a non-vegan restaurant, where for whatever reason they feel the need to impress / not-offend the vegan by eating vegan food as well. (Think "first date" or "client meeting.")

fooker 4 hours ago | parent [-]

In both the situations, I'd order the best vegan thing on the menu instead of nasty imitation meat.

Avshalom an hour ago | parent | prev | next [-]

Right, so because no one in this thread has the ability to remember past their own personal preferences:

The demographic that Beyond and Impossible claimed to be chasing was the like 85% of Americans that answered polls about wanting to eat less meat (back in the early 201Xs). "Meatless Monday", weeknight vegetarian... Whatever. Thats who they pitched investors on.

It's also a market that never materialized, whether because it was always a mirage of push polling or because an ascendant fascist GOP has made meat eating a cornerstone of their identity or COVID or whatever.

PrimalPower 13 hours ago | parent | prev | next [-]

There’s plenty of vegetarians due to ethical or cultural reasons that never acquired the taste for traditional plant based foods and are looking for a more substantial, protein heavy alternative.

Is it niche? Yes, but vegetarians were always niche.

While the late 2010s fixated on “protein” and “macros” - allowing products like Beyond or Soylent to shine.

Much of the health discourse around the 2020s has focused on quality of the ingredients and “processed foods”. So naturally Beyond is caught on the crossfire.

Is there a future where this stuff is proven to be better for you in the short and long term? I sure hope so. But there’s way too many unknowns right now and it’s expensive to boot.

mattas 13 hours ago | parent | prev | next [-]

I agree with this. As a veggie, the texture, taste, smell, color of meat grosses me out. I don't want not-meat that appears to be meat.

I want not-meat that is definitely not meat.

p1necone 13 hours ago | parent | prev | next [-]

I feel like fast food is a pretty big market for stuff like this. Burger King in New Zealand has had plant based alternatives to the whopper and chicken burger on the menu for > 1 year now so it must be doing ok. I'm not even vegetarian and I get them sometimes, they're pretty good (especially the chicken one - they changed the recipe a while ago and it's now practically indistinguishable from the real chicken option, although that probably says more about their standard chicken than it does about the meat free option).

There's no premium for the plant based versions I don't think (or if there is it's small enough that I never noticed), and I think you're underestimating how many vegans/vegetarians still want junk food.

Marsymars 12 hours ago | parent | prev | next [-]

I actually like Beyond Meat patties, but I eat maybe a half-dozen "fake meat" burgers per year - that's not going to sustain a competitor when Americans eat an average of 3 beef burgers per week.

edm0nd 13 hours ago | parent | prev | next [-]

>I always wondered who their demographic was.

Wealthy hippies, vegans, and yuppies.

13 hours ago | parent [-]
[deleted]
pasquinelli 3 hours ago | parent | prev | next [-]

their demo is vegans who want a burger, which is not a rare thing at all.

shafyy an hour ago | parent | prev | next [-]

Obviously there is a big enough market for plant-based meat alternatives. At least in the European countries I have lived, if you go into a grocery store, you will see a large aisle that sells this stuff. Many big companies likes Nestlé are in this market. They sure as hell are not doing it for ethical reasons, they are making money.

Just because Beyond as a company is doing bad doesn't mean the whole category of products is doing bad.

Nursie 3 hours ago | parent | prev | next [-]

Ethical vegans and vegetarians may like the taste of meat but be sworn off it because of their ethics. I see this so much in these discussions - if they don't like meat then why are they going for a subsitute? They love vegetables so should stick to vegetables.

Do people genuinely think that 'ethical' vegans and vegetarians are doing it because they don't like meat? Or genuinely not comprehend the idea of taking an ethical stance even if you actually like something?

For illustration, human baby could be the best tasting barbecue on the planet, but even if it was I would still think that murdering children for my dinner would be wrong and wouldn't do it. Ethical vegans and vegetarians feel similarly about eating meat, that it's (often) delicious but killing animals for food is wrong. Offering them a "meat without any of the suffering" option, in theory, has quite a large audience.

Plus as a meat-eater who had a vegetarian partner for a few years, things like impossible mince also made it easier for me to cook things we could both enjoy, and things like beyond/impossible made eating out a little easier in burger joints etc.

5 hours ago | parent | prev | next [-]
[deleted]
mystraline 13 hours ago | parent | prev | next [-]

Thats the thing... Really really good vegetarian and vegan food tastes amazing and is filling. And unless you're intentionally picking around for meat or meat products, you're not going to notice.

A lot of Indian/Brahmin food is exactly that. Its insanely delicious.

And we have Beyond Meat and Impossible Meat(is that the name?). Both instead of going "vegetarian done well is superb" went to "sorry its a sad reminder of a hamburger". And thats a problem. Nobody wants to be reminded that this is $10/lb and real hamburger is $5/lb.

Ive also had problems with other 'meat substitues'. They're almost always plasticy or fake tasting, or chemically off.

Whereas my tofu saag is delicious. And no meet or cheese needed... Although my favorite is saag paneer (cheese). I stay away from the fake-almost-but-not-quite foods.

5o1ecist 3 hours ago | parent | prev [-]

[dead]