They must be panicly afraid of salt and saturated fat instead then, since that was OP's argument for "health conscious". Yet still insist on a simulacrum of a burger, instead of having a chicken breast.

This product will only succeed if its reasonably cheaper than the cheapest meat (not just beef). It is and forever will be inferior to meat as a food product for the vast majority of consumers. Perhaps in some vision of the future the dominant consumer is Hindu and they may find the product acceptable, but they'll still be price conscious.