In my opinion as a mostly-vegetarian who used to adore burgers as a kid, the Impossible brand was by far the most realistic (and my beef-loving partner would agree, they made stroganoff with it and loved it)... but the price truly is ridiculous at this point. It started out just barely justifiable, and it's simply too high now.

I am more than a little bit outraged that animals who were raised in miserable industrial production facilities to meet an ugly end are having their parts sold for less than a decent alternative simply because of subsidies distorting the market.

If I look at walmart right now, they have Impossible 'ground beef' for $9/lb and real ground beef is more than $7/lb. So the price isn't too high everywhere.

Agree. Impossible is on a different planet in terms of being very very close to the taste of real meat. Unfortunately still premium priced.

It’s a pity that Beyond is getting so much attention because they’re not the best ambassadors for meat alternatives. People will try it, and then decide to wait another 5 years before trying again.