> And at most restaurants, I've never noticed a "premium" for it

I just did a quick search on Uber Eats in NYC. Every Beyond Burger I found was between $3-5 more than a regular burger. That’s the reason I stopped eating them, I actually quite like the texture and flavor. I just don’t like the price.

I never buy beyond/impossible at restaurants because of this.

I often have some at home and instead of having two red meat burgers have one and one of these, occasionally when they go on sale at Costco I’ll buy a bunch.

I am not vegan or vegetarian but do seek ways to reduce my red meat intake which years ago was grilling ribeyes 4-5 nights a week. I was unreasonably unhealthy and having alternate options helped balance my health out over the long run. I like both beyond burgers and impossible. I wish they were cheaper than hamburger meat, when I compare to buying hamburger meat in bulk it’s still more expensive at this point