Its basically impossible for them to not notice. I know someone who is a software engineer for lockheed. He told me that back in the 90s he wrote a bunch of software for a missile. He wasn't told that is what he was working on, it was all classified, and part of that is you only know what you need to know. But from the specifications and how the math worked, it was very clear to him that it was a surface to air missile. After the fact, it was confirmed that is what he was working on.

Google and Meta are surely more open than a classified missile project. So it would really be beyond the pale for someone to not realize that what they are working on is an additive platform, sure I am willing to bet they didn't say "Addictive" and instead cleaned it up in tidy corporate product management lingo, "highly engaged users" or something like that. But its just impossible.

It is interesting that Software Engineering as it's practitioners like to call it, is unregulated.

If you want to be an accountant, lawyer, surveyor et cetera, one has to learn about ethics, and violating ones professional institute's code of ethics may result in you being unable to practice in future.

We have separate words for intelligence and wisdom for a reason.

Intelligence is not particularly correlated to ethics or morality. Probably sounds obvious when I say it directly, but it is clearly something that you have banging around in the back of your mind. Bring it forward out of the morass of unexamined beliefs so you can see that it is clearly wrong, and update the rest of your beliefs that are implicitly based on the idea that intelligence somehow leads to some particular morality as appropriate.

Because nobody is clocking in and willfully contributing to the addiction machine. They're completing an 8-point ticket to integrate a new scroll-tracking library, or a 5-point ticket to send an extra parameter to the logging system. When there's thousands of people working on a product, nobody feels like they're doing anything impactful.

Fatten up that wallet with 500K a year and tech stock RSUs and people pretty quickly forget about their morals. Seriously, they tell themselves the same story: "ah this is just temporary. I can make big money for a couple years then get out." But 2 years turns to 5, then they buy a house in the Bay area and now they're stuck. Same thing for Seattle.

Many people get used to the paycheck before they really discover the extent of their predatory practices. A lot of people will choose their own comfort and stability over morality.

Intelligent does not mean moral.

Typically, intelligent people get so much joy out of being able to do something (such as addicting the masses), they do not stop to think whether that's a good idea. Especially when that's the very thing that's fuelling their extremely lavish lifestyle.

People are motivated by money, and the aspects of the job that aren’t toxic.

Oh they absolutely know. I've had some tragi-comic interactions with trust and safety folk in tech. You aren't going to be very popular in the firm telling people their stuff is bad for users.

Its easiest to think of tech firms as a tale of 2 different dichotomies. Internally, the firm is split between the people who are told to do best for their users and the people who are told to do best for the next quarterly earnings call.

So you may have a bright and shiny idea, but its not really going to increase time on site. And if you don't increase ToS, then that other social platform which is nibbling at your lunch, will starve you into an early grave.

The other strange juxtaposition is between tech firms trying to suggest actually better policy, while also sitting on data that they dont want to share because they are afraid it will get used against them. Which it absolutely will, because when people understand how the sausage is made, they are absolutely aghast.

This leaves regulators mostly in the dark, and then they are forced to act. At which point lobbying comes into play once again.

You wouldn't be alone in thinking this whole story sounds similar to Big Tobacco and Big Oil.

250k per year would make me reconfigure my internal right/wrong classifier real fast...

> I feel like I'm missing something here to properly understand why people ended up working for these companies in the first place

Money.

in the words of Upton Sinclair "“It is difficult to get a man to understand something, when his salary depends on his not understanding it.”

This affects the brightest of the bright and the less talented alike.

I believe the quote is, "it's difficult to get a man to understand something when his salary depends on his not understanding it"

> Or are we chalking it down to just missing morals?

Surely it's this, right? I just had what I would consider an intelligent conversation with someone wherein we eventually settled on a core ideological difference between us is that I thought all humans have equal value (infinite and immeasurable), while he believed a human's value is only as much as said human can generate money within capitalism (basically, if their salary or net worth is low, they must not be very valuable people, and we shouldn't do things for them like give them healthcare).

I think it's a bit of a dangerous fallacy to assume that intelligence naturally leads people to arriving at your own personal ideology. There were plenty of highly intelligent Nazis or Imperial Japanese. They either didn't care about the regimes they supported or leveraged their intelligence to rationalize it (requiring fallacy to do so of course - or perhaps not, if they really did just want their subgroup to dominate all others and believed it was possible to do so).

For me it's not smarts alone to define my value system. It can't be purely rationality, since the premise of deciding good and bad is subjective and dependent on what you value. You can argue these things rationally and use logic to determine outcomes, but at the end of the day there's a messy human brain deciding good/bad, important/not important, relevant/not relevant.

Hey emsh! So what I had written was quite long and I have been writing it since your comment was 6 minutes ago.

https://writeforfun.mataroa.blog/blog/the-brightest-of-the-b...

Essentially a thought dump. Hope you can read it and we can discuss it.

Have a nice day!

At the end of the day these brainiac innovators still just chase money and tail.

[dead]

I am all for it, I do not think Mark Zuckerberg deserves any of the billions of dollars he has and he has contributed nothing to society in return for that. On the contrary, everyone knows his contribution has been a net negative but our systems do not accurately reward positive contribution, or disincentivise the negative.

You can get an RSS feed here: https://hnrss.github.io/

Seems that might solve your problem

You can do a "best" top submissions with a minimum of upvotes which ends up not being that many per day.. and you still stay up to date

"the bliss curve" [1]

[1]: https://en.wikipedia.org/wiki/Bliss_point_(food)

I was thinking Robocop had the relevance factor these days, though I do enjoy the aesthetics of Dredd.

Potato chip brands spend enormous sums of money on flavour engineering for that very goal.

Many of the products, while they do provide value, aren't providing services that are attractive enough in their own right, to generate multi-billion dollar companies. Facebook is pretty much a niche product, Instagram provides maybe a little entertainment, but with out the addiction part, it's not really worth as much as Meta shareholders would like.

Same with search, or AI, clearly there's value, but it's hard to become a $1T company, while still be ethical. We need the world to be okay with much much small, less valuable tech companies.

this is because people do not know how to accurately value their time and attention

Bullshit Asymmetry.

The ease of creation of digital data has lead to the creation of an infinite sea of bullshit. Ads/attention economy are just the newest layer of this asymmetry. Curated datasets are a solution to the problem, as this was how old media worked. The problem is then how will it be paid for.

I’d argue that just because there’s no clear indication of fraud or deception immediately apparent doesn’t discount the reality that much of society has become dependent on their phones.

It’s pretty clear it’s designed that way—otherwise, its effectiveness wouldn’t be nearly as troubling as it is.

Advertising absolutely has overlap as of that of propaganda, and engagement remains the central focus of the millions of apps that populate stores and devices (along with the constant stream of ads that accompany them).

Working in transitional housing brings a unique perspective that’s often unshared with the vast majority of everyday people. When you do this for a time, you start to recognize patterns and the overlap in environments around you. In the case of addiction, it certainly applies to a whole swath of life that most never notice.

You could describe drugs the same way, no? building products to connect people to substances they enjoy? There would be no fraud and deception too.

This is not about Alice liking or disliking it. This is about allowing Mark to engineer a system where statistically too many Bob's and Charlie's can't refuse (for the same reasons gambling is more common in poor communities), making the society worse off at a result.

How is it sinister to describe what it is? The industry literally uses that term. Their entire goal is to maximize the amount of time you are on the screen by grabbing your attention with every single lesson they have learned from decades and billions of dollars of research, almost universally in service of throwing ads up in front of you. More time = more ads = more revenue.

It is not a fair fight and to act like this is anything less than a corporate-run legal addiction machine is way too generous to these companies given what we know now. Sometimes I feel like people only consider something addictive if it involves slot machine mechanics or an actual narcotic. But we know now it’s much broader than that.

Your argument held water in 2010. Not in 2026. We know better now.