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The Rise of Bluesky(cacm.acm.org)
43 points by g0xA52A2A 13 hours ago | 80 comments
pohl 12 hours ago | parent | next [-]

This was a great little article. Very fair summary of the situation.

After the demise of Twitter, I first tried Post.news — which had great branding but failed to get the everything-is-a-tweet model right (comments were 2nd class citizens to posts).

Then I moved to Mastodon, which I enjoy. Mastodon’s biggest issue is the enormous UX hurdle to pick an instance before even signing up, though. That and the lack of a unified view (mentioned in the article) will probably keep it niche. Also lack of quote-tweeting, a deliberate choice.

BlueSky is the first truly worthy successor. It’s better than Twitter in its prime, before it went algorithmic. It allows quote-tweeting but gives the quoted party control over the scenarios that Mastodon was trying to prevent by avoiding the feature entirely.

infotainment 11 hours ago | parent | next [-]

Agreed about that they nailed the UX for BlueSky in terms of “best possible Twitterlike”.

That said, my biggest concern is how they plan to make money. With BlueSky being completely open at the moment, there is effectively no possible monetization strategy for them without making major breaking changes to the protocol.

For example, if they added ads to the app, someone could just write a client that didn’t have ads. Donations are another possibility, but probably wouldn’t be enough to pay for the servers.

rsynnott 10 hours ago | parent [-]

Twitter had third party apps with no ads for over a decade without the sky falling. Few people use anything other than the default.

infotainment 5 hours ago | parent [-]

Fair point! Ditto for Reddit, I suppose.

Though, wasn’t Twitter’s financial situation starting to become somewhat dire toward the end of its pre-Musk life?

rsynnott an hour ago | parent [-]

I mean, define dire. It was not what you’d call the world’s most profitable company, and had negative income for two years, but it had been cash flow positive every year for years. Its valuation was… optimistic, but it’s not like it was going to collapse or anything.

rsynnott 10 hours ago | parent | prev | next [-]

In fairness, Mastodon apparently is working on quote-tweeting. AIUI to do it properly (ie, like Bluesky, with the ability to remove quote-tweets etc) requires changes to ActivityPub.

Bluesky, at least for now, has the advantage that they essentially control the protocol, and are the only significant user; they can move a lot quicker. It’ll be interesting to see how this evolves.

dpig_ 5 hours ago | parent | prev [-]

I vastly prefer comments as second class citizens anyway. Twitter felt like such a rat's nest sometimes.

IAmNotACellist 12 hours ago | parent | prev | next [-]

It's so user-friendly that you get banned for sharing any remotely controversial opinion. Just like the good old days of Twitter!

Twitter/X is actually a balanced discourse site now. CNN even admitted that the party affiliation of its users went from majority-left (65/31) to split down the middle, 48/47. https://x.com/ScottJenningsKY/status/1861445812175147353

transcriptase 12 hours ago | parent | next [-]

Yes but mars man bad.

Ergo if everyone who hates mars man proclaims that the alternative to mars man website is “the next big thing” and “exploding in popularity” loudly and often enough, then maybe it will actually become popular outside the mars man bad crowd.

You know it’s manufactured when news outlets are comparing App Store download rankings of X and BlueSky. The new app versus the one that’s been around for nearly 20 years and already present on most devices it ever will be.

Meanwhile in the real world nobody has heard of BlueSky or really cares that people they’ll never interact with no longer get banned for being bigots on X.

npinsker 12 hours ago | parent | next [-]

Change doesn’t happen all at once, right? Bluesky may still not have the mindshare — but two weeks ago they were 3-4 coin flips away from unseating Twitter, and now they only need one more. That they could become the leader in their category was unthinkable, and now it’s not.

Besides, 25 million users is plenty already.

fabian2k 10 hours ago | parent | prev | next [-]

The people active on Twitter are a small subset of "the real world", and the move to BlueSky is certainly very noticeable there. About 80-90% of people I was following on Twitter have a Bluesky account now, most of them are actively posting there. And this is not just a left-wing bubble, I mean I don't follow any Trump supporters but there are plenty of people in my feed that would usually be considered conservative.

tomlockwood 12 hours ago | parent | prev [-]

That reads like massive cope.

Twitter fundamentally offers no killer feature. Being "around for nearly 20 years" means nothing.

transcriptase 11 hours ago | parent | next [-]

It does when you’re talking about the number of recent App Store downloads.

Which I was.

tomlockwood 10 hours ago | parent [-]

It's still a factual statement to say it has a higher ranking and it's irrelevant to mention the 20 years thing. Someone said the car is the most popular vehicle in the last year and someone pipes up to say the horse and carriage has been around for three thousand years! Wow!

transcriptase 4 hours ago | parent | next [-]

You’re either being intentionally obtuse or unintentionally missing the point.

News outlets giddily claiming some newly launched FPS game is going to replace Counter-Strike because it had more downloads in a given week in 2024 would be a far more apt analogy and equally as absurd.

tomlockwood 4 hours ago | parent [-]

And yet, something having more downloads than the Old Thing, is one of the first signs. No need to fuss over it and get defensive.

lif 6 hours ago | parent | prev [-]

thanks you for this. I for one find your analorgy both highly apt and convincing!

notadoc 12 hours ago | parent | prev [-]

> Twitter fundamentally offers no killer feature.

Less censorship is a pretty important feature

doug_durham 11 hours ago | parent | next [-]

Twitter is all about censorship. That's its core feature now. Intimidation has been engineered into the platform. Suppression of unpopular or marginal opinions that don't align with the owner has been systematically added to the platform. Try typing the word 'cis' into the platform.

pohl 11 hours ago | parent | prev | next [-]

Censorship isn’t absent from Twitter. Quite the opposite.

latentcall 10 hours ago | parent | prev | next [-]

When people say censorship in regard to Twitter they just want to be shitty to people. Just post on 4chan what’s the real difference?

Twitter is a cesspool.

tomlockwood 11 hours ago | parent | prev | next [-]

Post "cisgender".

Bluesky also has the "less censorship" feature :D

sundaeofshock 11 hours ago | parent | prev [-]

A really killer feature for me is not being bombarded by racist, sexiest, homophobic, and transphobic drivel. Twitter doesn’t support this feature; it’s all but impossible to avoid all that crap on that platform.

thegrim33 11 hours ago | parent | prev | next [-]

After all the hullabaloo recently I went and looked at it for the first time.

Here's my true first-time user experience: The first 10 posts recommended to me were 1 comedian making a joke, 2 pictures of space, and 7 hate-based partisan political posts. All from one extreme end of the political spectrum. You can guess which. I instantly left and will never go back.

For what it's worth, I also do not use X.

IAmNotACellist 10 hours ago | parent [-]

I'd agree the default user experience is shit (and I felt it was shit on old Twitter too). It's like a shotgun of shit at the wall to see what sticks. But once you engage with content you want (which can be entirely non-political and niche-interest based) that goes away.

Or at least I suspect so. I often end up being interested in politics and thus get more of it, but I'm not complaining. I get a good mix of my specific interests, art, humor, cute animals, and politics.

dustyventure 12 hours ago | parent | prev | next [-]

Where are the 400 million left leaning party members from to make up for the US?

notadoc 12 hours ago | parent | prev | next [-]

> Twitter/X is actually a balanced discourse site now. CNN even admitted that the party affiliation of its users went from majority-left (65/31) to split down the middle, 48/47

To repeat a quote I have seen repeated in dozens of email signatures (below the pronouns, of course!)

"When you're accustomed to privilege, equality feels like oppression."

ruthmarx 12 hours ago | parent | prev | next [-]

> Twitter/X is actually a balanced discourse site now.

That might have a chance at being true if the owner didn't flood the network with deliberate misinformation and block dissenting opinions.

GloomyBoots 12 hours ago | parent [-]

That was true previously as well. The most substantial difference between Jack and Musk is that the former was better at maintaining a professional demeanor. His biases were no fewer, his tenure at Twitter was markedly more censorious, but he was better at presenting himself. This seems to be the main distinguishing feature of American liberalism as opposed to conservatism. The point about misinformation is another place this can be seen. There's a lot of misinformation from both mainstream political camps in the US, but liberal misinformation is more dressed-up whereas conservative misinformation is downright clownish--Alex Jones being a good example.

human_person 11 hours ago | parent | next [-]

I see it more of a freedom from versus freedom to distinction. Under Elon’s Twitter you have the freedom to say anything (*almost anything — no tweeting about where his jet is lol). Under jack’s Twitter you have freedom from being bombarded with rape threats if you disagree with the wrong influencer.

Personally I prefer the freedom from regime but the nice part of the divide is everyone gets to choose for themselves. I’ve seen more of the people whose create content Im interested in (scientists, artists, authors etc) migrating to Bluesky but it’ll be interesting to see how it plays out over the next few years.

GloomyBoots 11 hours ago | parent [-]

Honestly, I've thought about signing up for Bluesky on a similar basis, that a lot of the people I want to follow for my hobbies are there.

I'm not sure what you mean about the rape threats. Is there a documented increase in such things on Xitter?

ruthmarx 11 hours ago | parent | prev | next [-]

> That was true previously as well.

No, it really wasn't. Don't even try and pretend please. Musk was spreading deepfakes about Kamala for example without labeling them as such. Jack and Musk are not comparable.

GloomyBoots 11 hours ago | parent [-]

That's exactly the kind of thing I'm criticizing him for. Musk posted an obviously satirical deepfake of Harris. It was clownish. It was unprofessional. Jack wouldn't have done that.

And yet, the response to this from liberals wasn't to chide him on that alone, which would have been plenty enough. It was to pretend that this wasn't obvious satire, that it was an attempt at spreading misinformation. The reaction was far more disingenuous than the bad joke.

ruthmarx 10 hours ago | parent [-]

FFS buddy, it *was* an attempt at spreading misinformation, there was no warning it was a deepfake or a parody. Stop trying to make excuses and apologize for his conduct, it doesn't make you look good let alone 'fair' like you probably think you're being.

GloomyBoots 8 hours ago | parent | next [-]

No it wasn’t. The video didn’t make any attempt at believability, and Musk posted it with the text “this is awesome” followed by laughing emojis. The joke could not have been more telegraphed. You may as well complain that SNL is misleading voters.

I don’t care about looking fair. I care about being honest. I’m sorry if you think I’m not doing enough to support your team.

ruthmarx an hour ago | parent [-]

> The joke could not have been more telegraphed.

See, when you're apologizing and defending this behavior, you're already in the wrong.

He violated his own platforms policies requiring such videos to be labeled. If you don't think that was deliberate to mislead people, you're incredibly naive. It's hardly the first time he's done that sort of thing.

> I care about being honest. I’m sorry if you think I’m not doing enough to support your team.

I care about being honest, you clearly don't since you champion liars. god this country is so screwed lol.

valval 9 hours ago | parent | prev [-]

[flagged]

ruthmarx 9 hours ago | parent [-]

It wasn't clearly marked as a joke or fake, which is why many people took it as serious. They probably voted based on it too. Musk helped sway the election by taking advantage of such idiots.

pixxel 5 hours ago | parent [-]

You’ll never get it, Marx.

ruthmarx an hour ago | parent [-]

It's not about 'getting' it, it's about the damage that was done.

bdangubic 11 hours ago | parent | prev [-]

this is too funny. comparing X before and after Musk takeover… wowsa… can’t believe this is even a thing anyone can say/write with a straight face

dzhiurgis 11 hours ago | parent | prev [-]

Well first post I’ve seen was “punch a nazi” and then bunch of other hate towards right-wing.

latentcall 10 hours ago | parent [-]

Are people mad about anti-Nazi sentiments? I guess people’s memories really are short.

pohl 9 hours ago | parent | next [-]

Pepperidge Farms remembers that Indiana Jones was the good guy.

dzhiurgis 8 hours ago | parent | prev [-]

I'm mad about calls for violence regardless who they are (esp. how quick everyone are to label someone)

oDot 13 hours ago | parent | prev | next [-]

Every time there's a Bluesky or ATProto post I comment with how I think their killer feature is video.

Their smart use of domains makes it so that their equivalent of "channel" can be an actual website, that will offer you recommendations when you watch videos on it exactly like YT, except you control the algorithm.

Users will get much better choice and experience over the already excellent YouTube, but most importantly the creators will be able to express themselves however they wish. They will rent hosting from a provider, shows ads from an Adsense-like service, and actually own both their content _and_ their subscriber list.

I've been wanting to build it, but I'm always deterred by how ATProto is still tightly linked to Bluesky itself.

ChrisArchitect 12 hours ago | parent | prev | next [-]

Getting tired of these samey sort of 'look what a revolution Bluesky is' posts. Yes, it's doing well. A boom. A recent boom. But I also anecdotally am not seeing huge swathes of engagement or migration depending on niche. It was like that when the whole Mastodon exodus happened a few years ago also - both in the numerous excitement posts, and the niche-specific migration. Let's just see where it goes. The thoughtpieces are endless and lack any real insight or substantive data.

slowmovintarget 10 hours ago | parent [-]

Someone's pushing really hard to make Bluesky happen. I suppose it lines up with "We need our own Leftist Joe Rogan, and our own Leftist Elon, and our own..."

The Left had all of those things, and it didn't help. (Twitter was theirs, Joe and Elon both used to be Democrats, and if you mean a billionaire buying up comms networks they have George Soros already.)

123yawaworht456 9 hours ago | parent [-]

>Someone's pushing really hard to make Bluesky happen

yeah, there are 1-2 posts on the frontpage every day now. totally organic

autoexecbat 12 hours ago | parent | prev | next [-]

All that really matters is: where do the advertisers choose to put their dollars

verdverm 12 hours ago | parent [-]

Allegedly, Bluesky does not plan to ever have ads on their app. They have some other monetization plans, yet to be announced publicly

dlachausse 11 hours ago | parent [-]

Ah yes, the tried and true South Park Underpants Gnome business model...

1. Make Twitter/X Clone

2. ???

3. Profit!

https://en.wikipedia.org/wiki/Gnomes_(South_Park)

rglover 12 hours ago | parent | prev | next [-]

I switched to Bluesky yesterday due to the bots/zero engagement on X.

It's basically become yelling into the void. Started out in 2007 and it was great for finding people and getting interest in your projects, but now, I just get a bunch of spam bot follows and on an account with 3,600+ followers, only 30-40 views at most per post (w/ no engagement).

loevborg 11 hours ago | parent [-]

Same for me. 1,000 followers and barely any engagement. I swear it used to be different. My posts weren't any less dumb years ago, but I used to at least get a few replies and likes, even retweets.

mustime 11 hours ago | parent | prev | next [-]

[dead]

13 hours ago | parent | prev | next [-]
[deleted]
notadoc 12 hours ago | parent | prev | next [-]

[flagged]

jauntywundrkind 11 hours ago | parent [-]

You can literally host your own PDS, and no one will stop you. It's based on protocols: so what thou wilt.

But that doesn't mean you also get to show up for free in any place you want & spout off your mouth. Block & moderation tools aren't censorship; we don't let lunatics into our living rooms to say whatever they want any time.

The X experience for many is being drowned in the muckiest shittiest slime. Paid-for bluechecks drowning out the air, spouting wild conspiracy theories, hate, disinformation, and every other blood pressure rising attention grabbing FUD they can push. The open protocols are a great possible virtue we hope keeps combinatorially improving the ecosystem, but really it's the absolutely despicable descent to bedlam that X has dug its own hole with.

And if Bluesky thinks your account looks antagonist (which a significant number of right wing agitators are doing), I respect Bluesky 's right not to have to host hot slop garbage.

Your post is full of incredibly slanted wild flame-wars level accusations & bitter slant. That I don't think represents reality at all. Underneath the mud slinging your core argument seems to be censorship, but that complaint is so very on the face of it obviously factually incorrect at the most basic levels.

boringg 12 hours ago | parent | prev [-]

Bluesky wont happen no matter how hard they push right now. Its not offering anything fundamentally different. It will pull from X but will stay niche.

autoexecbat 12 hours ago | parent | next [-]

Why not? These all come and go, it could be Twitter's time to go. MySpace became irrelevant, Facebook is near-irrelevant.

verdverm 12 hours ago | parent | prev | next [-]

Bluesky is fundamentally different.

1. It is built on an open protocol

2. User controls and choice, they decoupled {algo, app, data, moderation} and users decide which ones they use. Anyone can build any of these and offer them up without having to change social network. In short, they created a social media fabric with built in competition on the supplier side while removing the switching cost for users

krapp 12 hours ago | parent | prev | next [-]

It's clearly already "happening." Bluesky doesn't need to offer anything fundamentally different, just an experience that users consider better than the alternative. People aren't seeking novelty so much as an escape from the toxicity and algorithmically-driven vitriol of Twitter.

boringg 6 hours ago | parent | next [-]

It isn't clearly happening - its having a minor bump.

I don't care either way i just think the collective effort to push it wont pan out but please hype away.

GloomyBoots 11 hours ago | parent | prev | next [-]

Every time I've opened the bluesky homepage it's been highly political. Not even in the sense of "here's a topic I feel strongly about". It's just "fuck conservatives" over and over. At the same time, even the most mild conservative opinions result in a ban. That's not a platform that one goes to for an escape from toxicity. It's a platform that one goes to so that they can burn strawmen with like-minded toxic people without worrying about getting blowback for it.

daveed 11 hours ago | parent | next [-]

I'm opening up my app right now, and I see none of this. Granted I'm a recent installer (this week), and all I've followed are tech/ml based lists. But it is a much quieter place than twitter.

The major accounts from twitter are not on bluesky, but I don't care for vitriol or meme replies (all of which are much higher on twitter). That being said, twitter still has a lot of interesting people, who are the main reason to continue using the site.

krapp 11 hours ago | parent | prev | next [-]

>Every time I've opened the bluesky homepage it's been highly political. Not even in the sense of "here's a topic I feel strongly about". It's just "fuck conservatives" over and over.

Odd. My homepage looks nothing like that. I wonder what I'm doing wrong?

GloomyBoots 11 hours ago | parent [-]

I'm not signed in. Maybe that's why.

Right now I opened the home page, paged down through the top 20 or so bloots or whatever they're called, and got:

- An MSNBC video about fighting back against conservatives

- A post celebrating that a "right-wing lawsuit" to review voter rolls failed

- That BrooklynDad dude complaining about Trump supporters

- A post comparing conservatives to the Empire from Star Wars

- A post chastising White people for having opinions on some controversy involving Black celebrities

A lot of whiny us-against-them rhetoric, but it's not toxic because they are conservatives. In between those, there are cat pictures, some shower thoughts type posts, landscape photos, and comics. This was a marked improvement over the page when I opened it yesterday.

ruthmarx 10 hours ago | parent | prev | next [-]

It's because we've reached a point where the average conservative rhetoric is toxic, harmful and generally flat out incorrect. Political lines are now about acknowledging facts or not, and being bigoted or not. Places like Bluesky that don't allow misinformation or bigotry are of course going to be harsh on the political party that thrives on both.

GloomyBoots 8 hours ago | parent [-]

> It's because we've reached a point where the average conservative rhetoric is toxic, harmful and generally flat out incorrect.

Yes, but not particularly.

> Political lines are now about acknowledging facts or not

Political lines are about which facts you accept. On many of the social issues of today, which are far more contentious than economic ones, liberal "facts" are often two lies and a half-truth wearing a trench coat. What liberals[1] want is a monopoly over which facts are on the table, and for all discussion to take place within that framing. And accusations of toxicity, harm, disinformation, and bigotry, are employed as rhetorical tools to preserve that monopoly.

[1]: By "liberals" here I don't mean average liberal voters, but politicians, pundits, influencers, and the class of affluent, politically-engaged people who tend to set the tone generally.

ruthmarx an hour ago | parent [-]

> Yes, but not particularly.

Not particularly what?

> Political lines are about which facts you accept.

Right, one side outright makes up lies and denies things.

> liberal "facts" are often two lies and a half-truth wearing a trench coat.

I see your footnote, it's still nonsense. Conservatives outright lie, Trump an JD outright admitted to making up the story about Haitians eating pets which did incredible harm to a community, and conservatives lapped it up and asked for seconds instead of, you know, holding them accountable.

latentcall 10 hours ago | parent | prev | next [-]

I see plenty of conservatives on Bluesky and they aren’t banned? However I have seen conservatives who act rudely get banned so maybe that’s what you mean? But my point stands I see conservative discussion on there near daily and it isn’t banned.

rsynnott 10 hours ago | parent [-]

They get mass-blocked a lot; this appears to make them furious, but is not the same as being banned. Generally, Bluesky mostly bans people over stuff in their profile, which has much stricter rules than posts.

GloomyBoots 7 hours ago | parent [-]

What I saw were claims (and screen recordings) of being instabanned, not mass-blocked, for statements like “there are only two genders” which is a pretty basic conservative stance. One of the sources was that End Wokeness account, so not exactly an unbiased source.

I did make an account to test the waters with such statements, and wasn’t immediately banned, so maybe it’s not true.

rsynnott an hour ago | parent [-]

I would wonder if they put something insane in their bio. There are lots of transphobes on Bluesky; eg this list seems to have thousands of people: https://bsky.app/profile/hedgehogsafety.bsky.social/lists/3l...

pohl 9 hours ago | parent | prev [-]

All this means is that you poorly curated your follows.

GloomyBoots 7 hours ago | parent [-]

I’m not logged in. This is based on what I see as a potential user checking out the site for the first time.

obar1x 12 hours ago | parent | prev [-]

mastodont went nowhere... same here with this other runaway from X coz Trymp thing

krapp 12 hours ago | parent [-]

Sure, Jan.

rsynnott 10 hours ago | parent | prev | next [-]

I mean, it doesn’t have the pay-for-attention mechanism that Carface added to Twitter. That in itself is a huge difference.

nataliste 12 hours ago | parent | prev [-]

[flagged]