Every time there's a Bluesky or ATProto post I comment with how I think their killer feature is video.

Their smart use of domains makes it so that their equivalent of "channel" can be an actual website, that will offer you recommendations when you watch videos on it exactly like YT, except you control the algorithm.

Users will get much better choice and experience over the already excellent YouTube, but most importantly the creators will be able to express themselves however they wish. They will rent hosting from a provider, shows ads from an Adsense-like service, and actually own both their content _and_ their subscriber list.

I've been wanting to build it, but I'm always deterred by how ATProto is still tightly linked to Bluesky itself.