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▲ Scam American companies are using to manipulate ingredient lists(twitter.com)
64 points by bilsbie 9 hours ago | 72 comments
▲WarmWash 9 hours ago | parent | next [-]

I think even worse than this is the disconnect between a product name and the actual composition of the product.

Its most rampant with juices, where every juice is actually just apple juice (from concentrate, so mostly water anyway) with a splash of [fruit] juice thrown in (also from concentrate, so also mostly water). Maybe if you are lucky you'll catch an apple shown on the front label behind the huge passion fruit or whatever.

This even extends to clothing, where stuff like "Wool Sweater" is 5% wool 15% cotton and 80% polyester.

It should be a law that the primary ingredient of a product being the leading noun in the name of the product.

▲card_zero 8 hours ago | parent [-]

But lots of things are mostly water. Fresh fruit juice, wine, meat, humans. They're just not made by adding water. Beer is though. I don't think it should be labelled "water".

▲WarmWash 8 hours ago | parent [-]

"From concentrate" pretty much means all the water was taken out, and then they decided how much to put back in. It also allows them to make incredibly sugary drinks while also advertising "No added sugar".

I suppose to be fair, whole pressed juices are incredibly expensive. But I think they should be forced to be more upfront about what these "juices" actually are - mostly apple juice powder with a few other fruit powders sprinkled in and then mixed with water to the desired sweetness level.

▲card_zero 8 hours ago | parent [-]

The wool thing is mysterious, because I keep hearing about sheep farmers losing money on shearing sheep because the raw wool price is too low, and then I went round a fabric shop the other day and it was all polyester, I don't get why.

▲dylan604 an hour ago | parent | next [-]

Polyester can be made 24/7 365 while wool comes in batches. Also, regardless of how low wool prices are, it will be more expensive than polyester components as the sheep require being fed and what not. Maybe polyester prices are affected by Hormuz closing????

▲killingtime74 an hour ago | parent | prev [-]

There's many grades of wool and the coarse ones really are very cheap. So cheap as to be used for carpet in government schools (in NZ/Australia).

▲ashishb 29 minutes ago | parent | prev | next [-]

For expensive toddler food, they use blackberry and other fruits (with fiber removed), so, the sugar ratio to fiber ratio is high.

And they can simultaneously claim no sugar added

https://ashishb.net/parenting/misleading-food/

I believe the goal, in such cases, is not to save money but rather make the food more addictive for the child.

▲gumby 9 hours ago | parent | prev | next [-]

I remember looking at a carton of Whole Foods soy milk that prominently said “no added sugar”.

I looked on the back and after water the second ingredient was “dehydrated cane juice”.

The food system has been gamed forever.

▲hn_throwaway_99 2 hours ago | parent [-]

Unless you can link some actual reference, I'm going to call bullshit on this one. Dehydrated cane juice is literally just (less refined) sugar, and in my experience I have never seen a "no added sugar" label on a product with dehydrated cane juice. I actually look a lot for this because in my experience "all natural" combined with "no added sugar" almost always means Stevia, and I can't stand that stuff.

I just did a search online and all the Whole Foods soy milk I could fine listed either "organic cane sugar" as an ingredient, or was unsweetened.

▲m463 42 minutes ago | parent [-]

I get frustrated too. I avoid aspartame/sucralose/etc... then it turns out they have stevia/monk fruit extract/etc

oh, and there are some other ones that you might want to avoid.

A low FODMAP diet would cut out not only fructose, but lactose and the -itols like sorbitol, xylitol, and mannitol

▲crazygringo 9 hours ago | parent | prev | next [-]

It's not a scam. And added sugars are listed prominently in the nutrition facts.

It's the fact that different sugars have different properties. In terms of texture, moisture, etc. And they can be used at different stages of the manufacturing process.

There's nothing wrong with this. Nutrition facts clearly label the total added sugars.

Plus, strawberries are often going to be listed first anyways because traditional jam is approximately a 1:1 ratio of fruit to sugar. So even if it were just one type of sugar, strawberries could still be listed first.

▲inanutshellus 8 hours ago | parent | next [-]

You're defending the example (why idk), but what about, say, a dog food company listing "buffalo meat" as its #1 ingredient by simply splitting every filler ingredient into constituent parts?

How does one reward the "good guys" when one can't tell the difference between a gamed metric and an honest one?

▲crazygringo 6 hours ago | parent [-]

Why? Because I once researched it also assuming it was a scam, and then found out it very much wasn't.

I can't speak to dog food, I haven't researched that -- just the multiple sugar types. And also that when ice cream lists skim milk as an ingredient along with heavy cream, this isn't to make it appear healthier either -- it's to control the overall milkfat levels.

But if you're looking for nutritional information, that's literally on the label next to the ingredients. If you want to judge the protein or the sugar, then just look at that. If you're trying to judge those amounts by looking at the order of ingredients, that's your mistake to begin with.

▲hn_throwaway_99 an hour ago | parent | prev [-]

I agree with this. "Scam" is used way too liberally these days. I can read , and like you say the nutrition facts clearly list total added sugars in a standardized way.

Completely unrelated topic, but Lord I wish cookie popups were standardized the same way nutrition facts are.

▲yummypaint 8 hours ago | parent | prev | next [-]

Simply adopting reasonable labeling rules proven in other countries would fix a lot of problems in general. Japan has a great system for beverages. It wouldn't hurt if we adopted their safety standards around eggs either. https://xn--btro1dr1yrpow7m.com/en/what-are-the-rules-for-ju...

▲longbrass 2 hours ago | parent [-]

But like has anyone spared a thought for the shareholders?

▲gchamonlive 42 minutes ago | parent | prev | next [-]

Thanks for reminding me not to buy American anymore

https://xd1.dev/2025/09/not-buying-american-anymore

▲gruez 9 hours ago | parent | prev | next [-]

Deception is bad, but from a nutritional point of view this really shouldn't be an issue for informed consumers (ie. people who read the ingredient lists) given that "nutrition facts" also exists. 10g of sugar is 10g of sugar, regardless if it came from a strawberry, fruit juices, or HFCS. This is especially true in highly processed foods, where the processing eliminates any advantage that "natural" sugars have.

▲OutOfHere 8 hours ago | parent [-]

> 10g of sugar is 10g of sugar, regardless if it came from a strawberry, fruit juices, or HFCS.

From a biological pov, that is wrong on so many levels. It is why labels now have Added Sugars listed separately. Sugars as whole fruit aren't unhealthy in moderation, whereas HFCS is one if the unhealthiest added sugars. There is no way to equate them except in pure chemistry with no relation to biology.

▲gruez 5 hours ago | parent [-]

>Sugars as whole fruit aren't unhealthy in moderation

That's why I specifically mentioned the processing part. Sugar in apple might not be comparable to sugar in a coke, but all of that goes out the window when you're comparing the sugar content of jellies.

>whereas HFCS is one if the unhealthiest added sugars. There is no way to equate them except in pure chemistry with no relation to biology.

Source?

https://en.wikipedia.org/wiki/High-fructose_corn_syrup#Healt...

>As of 2026, there is no scientific consensus or regulatory concern that fructose or HFCS impacts cardiometabolic health when substituted for sucrose

▲m463 an hour ago | parent | prev | next [-]

The problem I had was figuring if a product had Sodium Lauryl Sulfate.

I found that if I wash my sheets with detergents with it, the first night my sheets make me feel like I'm sleeping with a sunburn.

Apparently toothpaste with SLS might cause canker sores.

It is deliberately hard to determine!

lol, here's a website:

https://namephantom.com/other-names-for-sodium-lauryl-sulfat...

they use different names on purpose.

▲CobaltFire an hour ago | parent [-]

Yup, stopped using SLS toothpaste because I heard that it could be causing my canker sores. I've had ONE in the three years since, when they were a weekly occurrence before.

▲lostlogin 33 minutes ago | parent | next [-]

> canker sores

TIL Canker sores are a specific type of mouth ulcer. Where I am (New Zealand), this would just be called a mouth ulcer.

https://www.mayoclinic.org/diseases-conditions/canker-sore/s...

▲m463 an hour ago | parent | prev [-]

same here.

also, when I was young I worried I might have herpes or something, but doctor told me canker sores are different from cold sores. Later in life, turns out there might be a chance I have crohns?

▲maddie0 8 minutes ago | parent | next [-]

there's a big constellation of autoinflammatory health issues that affect people, especially the autistic/adhd types who might find their way to Hacker News in large numbers

if you are not already familiar, you should have your doctor go through https://allbrainsbelong.org/clinician-resources/ (this is a nonprofit's project funded through an HHS grant) and see what actually applies to you

Crohn's, irritable bowel syndrome, regular old heartburn, brain fog, chronic fatigue, depression, sleep apnea, hives, rashes, waking up in the middle of the night, heat sensitivities, Ehler-Danlos, joint issues, vascular issues, dizziness on standing, arthritis, long COVID... it's quite the list!!

(and it's really frustrating when (e.g.) a cheap allergy medication can solve half your problems and you go without it for years because no one's thought to connect those dots)

▲CobaltFire an hour ago | parent | prev [-]

I do have autoimmune issues, but I had a totally different gut issue that they basically hand waved as IBS due to those until a different set of docs realized it was a dysfunctional gallbladder. I had been dealing with weekly gall bladder attacks for a decade and then they pulled it.

Just to say, be careful with the diagnosis. They can be rather imprecise.

▲happytoexplain 9 hours ago | parent | prev | next [-]

I have thought about this hack before while looking at ingredient lists. I don't know what the best wording would be to establish the spirit of the law, but obviously this should be banned.

▲altairprime 9 hours ago | parent | next [-]

Strawberries (11%) would be sufficient:

> You must mention the quantity (by percentage) of any ingredients that: appear in the name of the product (example: ‘apple pie') [; or] are emphasised on the labelling in words, pictures or graphics (example: ‘with walnuts')[; or] are essential to characterise the food and to distinguish it from other foods[.]

— EU food labeling rules, https://europa.eu/youreurope/business/product-rules-complian...

▲tintor 9 hours ago | parent | prev | next [-]

The solution is to require % by mass number next to each ingredient. This way even if strawberry is first ingredient, the low percentage will make the scam obvious.

▲gruez 9 hours ago | parent | next [-]

That's likely untenable for food companies because it means disclosing their recipe.

▲fwlr 35 minutes ago | parent | next [-]

Sorry if it sucks for their competitive advantage or profit margin or whatever but people are literally going to put this stuff in their bodies to sustain their existence so you have to say what’s in it. If you want to keep your product composition a mystery go make SaaS and put it behind an API.

▲nvme0n1p1 9 hours ago | parent | prev | next [-]

The same argument could be used against disclosing ingredients altogether.

I'd rather know what I'm eating and not have greedy CEOs pinching their pennies of profit like they're guarding the Krabby Patty formula, because they're scared someone else will learn the generational secret of how to make (checks notes) strawberry jelly. Trust me, the economy will survive if Smuckers tells you how much sugar you're eating.

▲autoexec 9 hours ago | parent | prev | next [-]

A company's desire to hide their recipe shouldn't matter over the consumer's desire to know what's in the food they buy and eat.

▲JumpCrisscross 9 hours ago | parent | prev | next [-]

> it means disclosing their recipe

“Natural flavors.”

I doubt you can’t reverse engineer those fractions from a product and ingredient list anyway.

▲phyzome an hour ago | parent | prev | next [-]

It works in the EU.

▲StevenWaterman 9 hours ago | parent | prev | next [-]

Well if becomes law, not doing it is even more untenable

▲hn_throwaway_99 an hour ago | parent | prev [-]

As another commenter mentioned, EU rules already require this for "prominent" ingredients (e.g. ingredients that appear in the name of the product, like "Strawberry" jam), but not all ingredients in the list, which seems like the appropriate compromise.

▲thaumasiotes 9 hours ago | parent | prev [-]

That solution is already in place for sugar. The jam that is the focus of the tweet is 60% sugar, and this is prominently printed on the label. What problem do you think you're trying to solve?

▲autoexec 8 hours ago | parent [-]

The product could still be 60% sugar and contain 0% strawberries. It could be still be 60% sugar and contain 1% strawberries.

Sugar content doesn't tell you anything about berry content. It's not unreasonable for someone to want look at the list of ingredients and know if what they are buying is mostly fruit or mostly HFCS. Or even just mostly sugars that didn't come from the berries.

▲thaumasiotes 8 hours ago | parent [-]

The only problem here is that no part of your comment is true.

The strawberries are listed first, before any sugar component. That means they have to be more than 15% of the product.

In fact, the only other ingredients are fruit pectin (the gelling agent) and citric acid (flavor), both of which must be present at very low levels.¹

Strawberries are the entire rest of the ingredients list. And they're also 25% of the sugar content, which is 12g of sugar per serving of which 9g is "added sugar". There's nothing even slightly misleading about this.

¹ Here's a make-your-own-jam page with rules of thumb for pectin in jam: https://missvickie.com/jam-pectin-calculator/ .

The recommendation for strawberry jam is 4 tsp of dry pectin per 4 cups of added sugar. There are 3 tsp in one tablespoon and 16 tablespoons in one cup, for a pectin-to-added-sugar ratio of 1:48. This suggests the jam is under 1% pectin, and the citric acid is even less.

▲autoexec 7 hours ago | parent [-]

> The strawberries are listed first, before any sugar component. That means they have to be more than 15% of the product.

The point of this "article" is that they can break up the sugar ingredients so that it's possible for no single source of sugar to be more than the amount of strawberries, but to still have more sugars than strawberries and yet put strawberries first. I'm not saying that this particular jelly example does that, only that the rules would allow for it.

▲marky1991 9 hours ago | parent | prev | next [-]

How is this a 'hack'? It's listing ingredients in order of quantity. The nutrition facts already tell you total amount of sugar per serving separately, that's not what the ingredient list is for to begin with. Also, I don't have much sympathy for someone surprised that jelly contains a lot of sugar: A) Have you tasted it B) Do you have any idea what jelly is or why it exists C) Have you ever made it?

Jelly inherently, as a direct consequence of its very reason for existing, contains a lot of sugar, duh.

▲autoexec 9 hours ago | parent | next [-]

> Jelly inherently, as a direct consequence of its very reason for existing, contains a lot of sugar, duh.

If a typical jelly recipe calls for pounds of fruit and a few cups of sugar wouldn't be normal to expect fruit to be the first ingredient? If a company is using more added sugars than fruit that should be obvious without having to look at the nutrition facts

▲thaumasiotes 9 hours ago | parent | next [-]

For the product in question, they aren't using more added sugars than fruit.

As you can read on the label:

    Ingredients: Strawberries, High Fructose Corn syrup, Corn syrup, Sugar, Fruit Pectin, Citric Acid.

    Serving Size              20g

    Total Sugars              12g
       Total Added Sugars      9g
Each tablespoon of jam contains 10-11 grams of fruit and 9-10 grams of added sugar. The jam is 60% sugar overall because there is sugar in the fruit too.

And that's weighted by share of the output. If you're measuring the input, this recipe is going to take a lot more "fruit" than "sugar", because part of making jam is boiling away a bunch of the water that occurs in fruit, whereas all of the added sugar is retained. (Corn syrup, however, seems to be about 2/3 water, which will make that comparison look worse.)

▲SAI_Peregrinus 8 hours ago | parent | prev [-]

Typical jelly & jamrecipes call for close to 1:1 fruit to sugar. E.g. ¹Ball mason jars strawberry jam recipe calls for 7 cups sugar to 5 cups strawberries. Martha Stewart calls for 3/4 cup sugar for every cup of juice² in making jelly. The Joy of Cooking (44th printing 1988)notes that "Store-bought jellies, according to law, must have at least 45% fruit and 55% sugar". Etc.

¹https://www.ballmasonjars.com/blog?cid=classic-strawberry-ja...

²https://www.marthastewart.com/1127955/basic-jelly-recipe

³ ISBN 0-02-604570-2, Joy of Cooking, Irma S. Rombauer, Marion Rombauer & Becker, page 832

▲ragall 25 minutes ago | parent [-]

You can make jam with a lot less sugar. I make my own strawberry confiture at home and use about 5% sugar, plus pectine and sweet lemon juice.

▲cryptonector 9 hours ago | parent | prev | next [-]

The hack is to use several different ingredients of the same type where they would have used just one, and doing it just so they can have the ingredient they want listed first as first.

▲happytoexplain 8 hours ago | parent | prev | next [-]

Because the intent is to mislead while staying within the letter of the rules. I don't think it's complicated.

▲tintor 9 hours ago | parent | prev [-]

If it is done with intent to mislead consumers, then it is a hack.

▲owlbite 9 hours ago | parent | prev [-]

Presumably you could just require % amounts to be specified (and make sure to pick volume vs weight in some fashion that avoids gaming).

▲diogenescynic an hour ago | parent | prev | next [-]

There's an entire industry of this--often operating under the term 'nutraceuticals' (i.e. food additives/preservatives) and other weird stuff. My friend works for one of these companies and was telling me to NEVER eat the Chinese sausages from Costco because they use a bunch of weird anti-fungal ingredients that they just label 'natural flavoring'. This is going on with literally everything sold at the grocery store. You can't even buy just Italian pasta and assume it's safe--Italians use Canadian wheat for most pasta which uses glyphosate. If you want glyphosate free products, you have to actually buy specialty Italian pastas that use Italian wheat. It's insane how hard it is to just eat non-processed foods.

▲lostlogin 42 minutes ago | parent | next [-]

> It's insane how hard it is to just eat non-processed foods.

Convenience is killing us and the planet. But the alternative makes life much harder.

▲ragall 44 minutes ago | parent | prev [-]

> Italians use Canadian wheat for most pasta which uses glyphosate

False. The wheat sold into the EU is not treated with glyphosate, and is strictly verified to comply with EU regulations. Canadian farmers are happy to do that because they charge more for the EU-compliant wheat than the NA-compliant one, and Italians are happy to buy it.

▲montag 9 hours ago | parent | prev | next [-]

Prefixing the title with “The” would make it a lot easier to parse.

▲exolymph 3 hours ago | parent | next [-]

This is a dumb thing that HN does, certain words get stripped from titles. You can edit them back in but submitters either don't know that or just don't bother.

▲inanutshellus 8 hours ago | parent | prev | next [-]

Had the same thought.

> Scam American companies

... why would I do that?

> Scam American companies are using

... so fake companies?

> Scam American companies are using to manipulate ingredient lists

... What?

(reads post)

Oh. "Food companies are splitting up ingredients to manipulate you"

(as a tangent: There's zero percent chance this is only "American" companies. Useless addon word.)

▲ant6n 9 hours ago | parent | prev [-]

So it’s not about scam American companies, who are using drugs(?) to manipulate…?

▲cwillu 9 hours ago | parent | prev | next [-]

> I included 10 more popular American foods where this same “ingredients slitting” scam tactic is being used at the end of the video

Rage for views.

▲altairprime 9 hours ago | parent [-]

> Rage for views.

Given how often HN trends to the frontpage “rage for views” posts that link to GitHub issues where the submitter dislikes the current outcome, this three-word argument against the post is uniquely unpersuasive here. This US foods practice is a worthwhile topic to rage about given the severity of public health impact of the mislabeling alone, and it’s an easily-solved problem when regulators aren’t captured.

▲cwillu 4 hours ago | parent [-]

The problem isn't the topic; to hear what the real problem is, subscribe to my youtube channel.

▲whall6 9 hours ago | parent | prev | next [-]

How about: just eat whole foods

▲xnx 8 hours ago | parent | prev | next [-]

Focus on the macros first. Ingredients don't tell you much.

▲dawnerd 9 hours ago | parent | prev | next [-]

Is it really a scam though? They still have to list all of the sweeteners. Not all sweeteners work the same too. And... not limited to American companies...

▲thaumasiotes 9 hours ago | parent | prev | next [-]

There's a city-level law in Santa Cruz (California) that levies a punitive tax on beverages that contain added sugar. It's weird in a couple of ways.

"All-natural juice" is exempt, and it's defined by whether the sugar is "added". So if you combine 20 gallons of orange juice and evaporate the water away until it's reached the concentration of sugar you want, that's fine; if you get one gallon of juice and add sugar until you've reached the same concentration, you're subject to the tax. Oranges contain enough sugar that this is viable for orange juice. Limes don't, so limeade is taxed very heavily while orange juice that contains the same amount of sugar is exempt.

Milk products (dairy or imitation) are exempt, and they are legally defined by the first ingredient (for milk) or first two ingredients (for imitation milk). Chocolate milk isn't a sugar-added beverage, because it's a milk product. Eggnog is a milk product too.

This second point seems to explain why it's important for companies to manipulate which ingredients are listed first.

There's really no chance of misleading the consumer, because right above the legally-mandated and legally sensitive ingredients list you'll see the legally mandated and not legally sensitive nutrition facts, which will tell you that eggnog is about 17% sugar by weight or that, to use the example here, Smucker's strawberry jam is 60% sugar. ( https://www.smuckers.com/fruit-spreads/jam/strawberry-jam )

▲rafram 9 hours ago | parent | prev | next [-]

@WallStreetApes is not a reliable source on literally any topic in the world (maybe besides how to make money by being a right-wing Twitter content farm). This being on the front page is a discredit to HN.

▲jjtheblunt 9 hours ago | parent | prev | next [-]

@dang : the title shortener seems to have semantically goofed via syntactically having goofed

▲dang 9 hours ago | parent [-]

In this case it was the submitted title but I think we can fix it by shortening further.

(Submitted title was "scam American companies are using to manipulate ingredient gets listed 1st". Software rewrote it to "Scam American companies are using to manipulate ingredient gets listed first". I've since changed it.)

▲jjtheblunt 8 hours ago | parent [-]

thanks

▲s0rce 9 hours ago | parent | prev [-]

I guess if you just look at the first ingredient but its both obvious there are multiple sources of sugar/simple carbs and that jam is typically very heavily sweetened; this is how it has a long shelf life.

▲autoexec 9 hours ago | parent [-]

Jam is a pretty sweet product, but that doesn't mean I'd expect I'd expect more sweeteners than fruit. A basic recipe for strawberry jam might require a couple pounds of strawberries and a couple cups of sugar. That'd still have a shelf life of a year or more (unopened).

▲marky1991 9 hours ago | parent | next [-]

But sugar is literally added to jelly as the preservative, that's why jelly exists to begin with.

For example, the very first recipe for strawberry jelly from some horrible spam recipe site:

2 cups (16 ounces) pure strawberry juice (I used 3 1/2 pounds ripe, fresh strawberries to get this amount of juice) 3 1/3 cups (666 grams) granulated sugar

It's literally more sugar than strawberry juice.

▲cryptonector 9 hours ago | parent | prev [-]

Or maybe you would expect more sweetener. What's wrong with honesty in labeling?