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Google avoids a breakup of its ad tech business(nytimes.com)
156 points by donohoe 7 hours ago | 87 comments

https://archive.ph/rlAbY

https://www.reuters.com/legal/litigation/google-defeats-us-b...

xp84 11 minutes ago | parent | next [-]

> Google’s ad tech business brought in $30 billion last year, or about 8 percent of the revenue for its parent company, Alphabet. Its ad tech revenue has declined for 16 straight quarters, and analysts estimate it accounts for less than 1 percent of the company’s profit... “This is a business no one cares about"

Can someone closer to GOOG explain this? The phrase "ad tech" seems to have a very specific meaning here. Does this 1% include all advertising around the Web? Basically all ad revenue outside of Google's own properties? The number is surprisingly low.

cmrdporcupine 2 minutes ago | parent [-]

I haven't been in ads there in, like, over a decade and some but I believe what was under threat here was specifically Google's ad exchange network. Basically third party billing for space in Google's display ad network. Basically a part of the business which sells excess "inventory" and which is a much smaller part of their ad business than AdWords and AdSense. Or whatever they call these things now.

I used to work in AdX (and AdMeld that Google acquired) but not since 2014 or so. I believe the AdMeld acquisition itself was one of the things under the microscope here.

jordanb 2 hours ago | parent | prev | next [-]

That "Lake America" is doing a hell of a lot of work for Google

strictnein 2 hours ago | parent | next [-]

The judge was appointed by Clinton, so they've been in their role for decades now. It seems unlikely that someone who has served that long in her position would rule based on making the child in the White House happy.

JMiao 18 minutes ago | parent | next [-]

we got rick grimes over here walking into atlanta

bigyabai 2 hours ago | parent | prev [-]

To the contrary, the entire DOJ understands that FAANG and the three-letter-agencies are one revolving door. Any judge that attempts to defang Google's data collection may well run afoul of the American surveillance system, which this administration will fight tooth and nail to defend.

Not very different from how federal protectionism keeps Apple's App Store centralized despite trillions of dollars in ostensible market damage. Anyone trying to loosen America's grip on software distribution is crossing an ugly national security line that we're all too ashamed to admit exists.

rootsudo an hour ago | parent | next [-]

100% glad someone states the obvious. Sometimes here people think these tech companies are on truly altruistic missions on making “the world a better place!!1” or truly making an impact by being an IC in their role and having access to perks which, have largely been taken away as the market matures to data collection and surveillance.

If you want to have some fun, go on LinkedIn and see how many former military people, proud of their service, boast how they are at x or y tech company in director esque roles.

Then bookmark them and see the pages disappear in the future. Boy I’m glad it’s legally 100% ok to scrap LinkedIn data because it truly is a revolving door.

roosterIllusi0n 5 minutes ago | parent | prev | next [-]

RCS is google's foothold. It forces everyone to share with google and currently, there is no carrier option for RCS. You have to pick google or apple or go without.

JMiao 23 minutes ago | parent | prev | next [-]

agree with you but including netflix is becoming hilarious

xp84 10 minutes ago | parent [-]

The acronym gets awkward if we don't, though

edoceo 3 minutes ago | parent [-]

I thought we were using "Mag7" these days.

vasco 2 hours ago | parent | prev | next [-]

Since you are getting no replies but getting downvoted I'm adding source from 2016 corroborating what you mention: https://www.techtransparencyproject.org/articles/googles-rev...

251 individuals in such detected instances just in google. And that report is 10 years old, I'd bet it's 10x that by now.

strictnein 2 hours ago | parent [-]

That makes the argument worse, not better.

Google employees tens of thousands of people. The US intelligence apparatus employees hundreds of thousands of people. In all of that, over eight years, there are 251 people who moved between the two, and because of that absolute rounding error, the entire federal government is beholden to them?

Since you are making the accusation that this is a real conspiracy: statistically, how many people should have rotated between these two giant employers over an 8 year span? The answer isn't zero.

Also, this makes the "data" even more pointless:

"between Google or related firms, and the federal government, national political campaigns and Congress during President Obama’s time in office"

"were appointed to federal advisory boards."

Do you know how many of those boards exist? There are tons of them. I've known a couple of people who have served on them. They're incredibly boring and deal with things like "What accessibility standards should federal government websites support?". Of course you would want people from Google on that type of board.

> 251 individuals in such detected instances just in google. And that report is 10 years old, I'd bet it's 10x that by now.

"Detected instances"

It's so secret that I can name one of them off the top of my head: Matt Cutts. Is he part of this vast conspiracy too?

vasco 2 hours ago | parent [-]

What conspiracy mate? It's not so deep, I was curious if what he said was a lie due to the downvotes and found nice evidence for it. You don't find it convincing it's your choice, but the dude didn't pull it out of his ass.

strictnein an hour ago | parent [-]

The conspiracy that Google is protected on high because people have rotated between two giant employers.

If you think it is "nice evidence", how many people should have moved between those two employers?

And you made the claim that the rate likely drastically increased over the past 10 years. Based on what, exactly?

JMiao 20 minutes ago | parent | next [-]

yes, such has been the reality for some time now. look at boeing

ux266478 an hour ago | parent | prev | next [-]

You think that giant employers being protected, especially when they align themselves with government interests of the day, is a conspiracy? Do you also think that suggesting economic producer interests are a high priority is a conspiracy? Or that corporations with contracts to the government are generally compliant with governmental requests?

watwut an hour ago | parent | prev [-]

Big companies being protected "from high" based on payments and favors is not conspiracy theory anymore. It is out there in the open expected thing.

strictnein 2 hours ago | parent | prev [-]

The DOJ isn't part of the Judiciary branch, it's part of the Executive.

> FAANG and the three-letter-agencies are one revolving door

Most of the NSA is active duty service members and former military. Did you mean other three letter agencies, excluding the most powerful one dealing with surveillance?

> Any judge that attempts to interfere with Google's data collection may well run afoul of the American surveillance system

The judge in this case put the final nail into Trumps slush fund. But now she's doing his bidding. Is that what you're claiming?

Not everything is a conspiracy. You don't have some special insight into this.

ux266478 an hour ago | parent | next [-]

Given the sentence immediately following the revolving door metaphor, I think it was clumsily being used for data, not personnel. Especially because it's true for obvious reasons.

> The judge in this case put the final nail into Trumps slush fund. But now she's doing his bidding. Is that what you're claiming?

No, they're clearly claiming it's a non-partisan thing and the sitting president is irrelevant, as are the specifics of the virtue signalling happening. Yes, even though they qualified themselves with "this administration". Do you think that the Clintons aren't friends with the state department surveillance abomination or the nastiest parts of government writ large? That Bill or Hillary wouldn't fight tooth and nail to protect this terrible thing that's been wrought? Replace the context with some virtue signal about NATO intervention in Serbia 27 years ago, nothing changes. Partisan politics is for yokels.

bigyabai 2 hours ago | parent | prev [-]

> The judge in this case put the final nail into Trumps slush fund.

That's a very different, partisan effort. It's not bipartisan like the Patriot Act was, or domestic surveillance in-general.

> Not everything is a conspiracy. You don't have some special insight into this.

Not everything is as it seems. You can't meaningfully prove that the NSA sat on their hands in the 13 interceding years since Snowden. There's no evidence that US interventionism is on the straight-and-narrow now, you're wishcasting and calling it truth.

strictnein 2 hours ago | parent [-]

> You can't meaningfully prove that the NSA sat on their hands in the 13 interceding years since Snowden.

I mean, you're correct? It's impossible to prove a negative.

> There's no evidence that US interventionism is on the straight-and-narrow now, you're wishcasting and calling it truth.

Extraordinary claims require extraordinary evidence and all that. You're the ones making the extraordinary claims. The burden of proof is on you, not the people pointing out the flaws in these claims.

mobelkh 21 minutes ago | parent [-]

i would argue, the NSA not being up to some bullshit is more unlikely, and thus has the burden of proof on it, to assume otherwise is to ignore history and basic incentives these orgs have.

bitpush 2 hours ago | parent | prev | next [-]

Isnt that updated by some national database and google just pulls that data? Apparently Apple Maps will also get it in a few days, since they get the data from them as well.

jvolkman 2 hours ago | parent | next [-]

Yes. We had the same comments about Gulf of America.

Edit: I don't know that there's an actual database served up by the US Gov, but governments control the naming of these things within their own jurisdictions. All of the big mapping products have the ability to serve up different names based on where you're viewing from.

And Apple just renamed: https://apnews.com/article/apple-lake-ontario-america-google...

TazeTSchnitzel 2 hours ago | parent | next [-]

https://edits.nationalmap.gov/apps/gaz-domestic/public/searc...

GNIS, Geographic Names Information System

(Which still shows Lake Ontario for me as I write this. The body of water along the US's southern coast is Gulf of America however.)

jonas21 2 hours ago | parent | next [-]

The database entry was updated to "Lake America" on August 27:

https://edits.nationalmap.gov/apps/gaz-domestic/public/searc...

GNIS renders their own static map tiles, so it may take a while for the update to be reflected on the map itself.

michchinn 2 hours ago | parent | prev [-]

> Per Secretarial Order 3453, Lake Ontario has been renamed to Lake America. The basemaps for GNIS are in the process of being updated to reflect this name change.

I see this on the top bar

wbl an hour ago | parent | prev | next [-]

The government does not control the words you or I use to refer to things.

j2kun an hour ago | parent | prev | next [-]

It would be nice if Maps would prefer data from government DBs that have localized versions of foreign place name data (e.g., Germany's BKG) when available.

biophysboy an hour ago | parent | prev | next [-]

It makes perfect sense that govs control names within their jurisdiction - I am eyerolling at both the name change and the reaction.

I am curious though - is it convention to leave the data as is, or is it illegal to modify it?

Regardless, itll just be changed back in 2 years; as long as I can type "lake ontario" and get directed to Lake Ontario, I do not care at all what the gov database calls it currently.

sixothree an hour ago | parent | next [-]

I wouldn't exactly describe one person as "the government".

watwut an hour ago | parent | prev [-]

> I am eyerolling at both the name change and the reaction.

Why do you expect meek reaction in a rename like this? What is eye rolling over reacting to this particular rename?

ericmay 2 hours ago | parent | prev [-]

I too remember last year when everyone really cared about that and it was the end of the world and then we got on with our lives because at the end of the day it not only doesn't matter, the naming of these things is arbitrary, and anything that a president can change the name of a subsequent president can modify yet again.

What do they call the South China Sea, is it the East Sea or is it the West Philippine Sea? What do the French call the English Channel? Is it Le Manche d'anglaise?

nancyminusone 2 hours ago | parent [-]

So unimportant that you just have to comment on how unimportant it is

ericmay 2 hours ago | parent [-]

It’s so unimportant folks are commenting on my comment about how unimportant it is!

spogbiper 2 hours ago | parent | prev | next [-]

https://www.reuters.com/world/us/apple-maps-changes-name-lak...

Apple updated it yesterday. If I were Google I'd turn down that refresh rate and let someone else take the bad PR next time

lotsofpulp an hour ago | parent [-]

There is no bad PR, 99% of people don’t care.

bee_rider 2 hours ago | parent | prev | next [-]

Seems like something that should be user-configurable (like DNS servers). While the recent annoying renamings have drawn attention to the issue, landmark names have basically always been political.

avs733 2 hours ago | parent | prev [-]

I have been wondering this as well. I cannot imagine having this be autoupdated without review from a centralized database is a good idea. This is a process that needs to be frangible and have some friction in it.

In this day and age, GPS mapping tools have major implications for societal function, safety, economics, national security, healthcare, etc. I'm struggling to think of an industry where a sudden absence/subtle changes of named GPS mapping data would not have an effect.

If everyone relied on the same data base which could push changes to the map in the pocket of every resident of a nation that would be the first thing I would think to hack. Probably easier than actually jamming or spoofing GPS/GNSS over a huge area.

bpodgursky 2 hours ago | parent [-]

There are thousands of small street changes across the country each day. New subdivisions, road expansions, lane changes, new traffic lights. Of course the vast majority should be auto-updated without manual review, what would a person add to the process? The public database is the system of record in the first place.

2OEH8eoCRo0 4 minutes ago | parent | prev | next [-]

We will find out if it's doing work. The way this admin works is that they don't enforce laws against their friends. They hang it over their heads to intimidate. They want a harsh ruling so that they can use it as leverage.

hn_throwaway_99 33 minutes ago | parent | prev | next [-]

To all the people pissed about the "Lake America" stuff: why in the actual fuck do you want Google of all organizations to be arbiter of geographical info, instead of federal institutions that are (at least nominally) operated under democratic principles?

Don't you understand the horror of what you're suggesting: "I want Google to impose it's own personal value judgments over the government's."

Yes, I think it's incredibly stupid, 3rd grader childlike to call this "Lake America". But the problem is not Google, the problem is the ass hats we (collectively, even if not you/me personally) voted for. The problem is especially with our Congressional reps who have just neutered themselves in service to this stupidity. And I get it, our federal institutions have definitely showed their frailty lately, but I can't fathom then why people think the proper solution is to give more decision-making authority to Google.

tdb7893 17 minutes ago | parent | next [-]

Democracy works best as a diffuse institution and is more than just voting. People are supposed to have rights and power themselves and I want them to try to make things better (whether I agree with them or not) and "corporations" are just groups of people. Needing to just go with the government, especially on something so clearly within their rights, is counter to the ideals of the system.

I can understand Google somewhat here (if I was running a business I wouldn't be happy wading into a political issue like this) but the idea that they are above criticism for just falling in line still doesn't resonate with me.

mpalczewski 9 minutes ago | parent | prev | next [-]

I do wonder how many people that criticize the renaming, were criticizing Obama when he rename Mt McKinley. What are the principles here? Or is it just names I like vs names I don't like.

dragontamer 18 minutes ago | parent | prev [-]

Yeah it's meaningless to fight. Except not really. If the powers that be are corrupt we can simply keep calling it Lake Ontario across the board, and use the difference to find who is or isn't on my side on that issue.

The only people calling it Gulf of America or Lake America are hardcore MAGATs in my social circle. Even former Trump voters in my social circle are annoyed and not using the new names. So it's an effective way to figure out who is or isn't going along with the Administration today.

okdood64 2 hours ago | parent | prev [-]

You mean by Judge Leonie M. Brinkema who was appointed by Clinton and has ruled against Trump policies/agenda regularly?

owebmaster an hour ago | parent [-]

... proving the point that protecting big tech is a bipartisan work.

sensanaty 5 minutes ago | parent | prev | next [-]

> Google’s ad tech business brought in $30 billion last year, or about 8 percent of the revenue for its parent company, Alphabet. Its ad tech revenue has declined for 16 straight quarters, and analysts estimate it accounts for less than 1 percent of the company’s profit... “This is a business no one cares about"

Uhhh, what? What kind of colorful accounting is this that they're pulling off?

cmrdporcupine a few seconds ago | parent [-]

This isn't for the whole of Google's ad business. Just its ad exchange and I think parts of DFP; basically just mechanisms for auctioning off excess display ad inventory.

bunderbunder an hour ago | parent | prev | next [-]

More information on the specific remedies in the USDOJ announcement: https://www.justice.gov/opa/pr/department-justice-wins-signi...

Sounds like it's not nothing, but also not much.

bsimpson 12 minutes ago | parent [-]

> said Attorney General Pamela Bondi.

That must have been in drafts for a while.

kerblang 39 minutes ago | parent | prev | next [-]

I wonder if it would help to revoke patents that help google maintain its monopoly, assuming that's the case and it's doable by a judge/congress/someone?

What exactly is the nature of its monopoly that moots competition? I was of understanding that it's more than just ads on google search results, isn't it?

JMiao 29 minutes ago | parent | prev | next [-]

twenty billion walkin out the court buildin woo woo!

GreenVulpine an hour ago | parent | prev | next [-]

https://archive.is/rlAbY

Non-paywalled link

CrzyLngPwd 2 hours ago | parent | prev | next [-]

So, essentially, a nothing burger.

As usual.

paulpauper 2 hours ago | parent | prev | next [-]

what shocker . google has a long history of prevailing in court

strictnein 2 hours ago | parent [-]

The ACLU has a long history of prevailing in court, as does the NRA.

Courts should regularly issue rulings you don't like. Their job isn't to make people happy.

cj 2 hours ago | parent [-]

"long history of prevailing in court" is another way of saying "Google isn't being punished as much as they deserve"

> Their job isn't to make people happy.

Sure, but I think we can all agree the US legal system very, very, very rarely issues any ruling that materially punishes a corporation. Even the worst of the worst typically get off very easy.

Do you disagree with that?

strictnein an hour ago | parent [-]

> "long history of prevailing in court" is another way of saying "Google isn't being punished as much as they deserve"

Those two things are completely different and have very different meanings. For the most part, the courts aren't the ones that fine businesses.

> There have been more than 180,000 corporate fines issued in the US between 2020 and 2024, totaling more than $345 billion

> 3M Company has been issued with the costliest fines, adding up to $18.6 billion

$345 billion over 4 years seems like a lot to me. Maybe it should be higher? I don't know.

imglorp an hour ago | parent [-]

The system is not equipped to check and balance multi-trillion dollar corporations.

SllX an hour ago | parent [-]

“The system” by which I assume you mean the Government of the United States or America doesn’t need to, because “the system” is sovereign. Corporations are not. They get checked when they get checked, and this ruling only avoided a worse-case scenario for Google. It wasn’t a win for them either.

ocdtrekkie 2 hours ago | parent | prev | next [-]

What an incredible miscarriage of justice. Make enough money and pay off enough politicians, and you can pretty much shoot people on the street in broad daylight.

strictnein 2 hours ago | parent | next [-]

Assuming you read the ruling, what do you disagree with the judge on?

What politicians were paid off to make a judge in a lifelong position who has served for decades rule in Google's favor?

shakna 2 hours ago | parent [-]

What ruling? It isn't released yet. We have declining to breakup, based on behavioral remedies, and zero details.

strictnein 2 hours ago | parent [-]

Kind of my point. How does one know something is a miscarriage of justice if you haven't read the ruling? Because you don't like the outcome?

shakna 18 minutes ago | parent | next [-]

Accepting behavioural changes, is the same stink of the last five decades.

I would like to wait for my own judgement... But someone reacting to the same, "We're sorry", that has been so common it became a South Park meme? They have had no evidence, probably in their lifetime, that government has not simply sold out to private enterprise. There is zero reason to be mad at them.

People react to actions. The actions thus far... Do not encourage any of kind of trust. Taking time to redact the ruling, is not an encpuragement to trust.

Sure. Wait for a ruling. Re-evaluate when it releases, too.

But reacting to the exact same pile shit they've seen everytime... Why blame them?

mortoc 2 hours ago | parent | prev [-]

I don't think it's a stretch to see a systemic pattern of big tech avoiding consequences that leave the rest of us in the power of monopolies.

Regardless of the content of this ruling, it's another brick in the wall.

strictnein an hour ago | parent [-]

A separate discussion for sure, but simply seeing a headline and declaring it an "incredible miscarriage of justice" seems a little far fetched.

For example, many times the courts will point out that the laws need to be updated, which would be in the ruling. Or that a law as written is unconstitutional but it could be made so with some changes. That stuff doesn't make the headlines though, just the "Courts rules for/against X". Ideally we'd have a legislative branch that would look at these rulings and update our laws, but their disinterest in doing so isn't the courts' fault.

webdood90 an hour ago | parent [-]

Again I ask, why do people stan for billionaires and corporations? Who are you helping here?

mpalczewski 5 minutes ago | parent [-]

A legitimately rule based legal system is far more beneficial than one that takes sides based on the taste of the day. beneficial for everyone involved. If you want to write "Stan for billionaires", without any sort of reasoning, well, that says more about you.

pampas an hour ago | parent | prev [-]

It's the modern "Never argue with a man who buys ink by the barrel". I think it's why outdoor advertising is so rife. It's hard to fight something when you rely on it to keep your position.

colincowardly 2 hours ago | parent | prev [-]

Destroying a great US institution is not in the national interest. Cases like these should never be permissible in the first place.

krunck 2 hours ago | parent | next [-]

> a great US institution

So, too big to fail, but to small to be a monopoly that abuses it's power?

btmiller 26 minutes ago | parent | prev | next [-]

> colincowardly

Appropriate last name. So any institution that lies, cheats, and steals their way to top is absolved of all wrongdoing just because they got to the top?

johndhi 2 hours ago | parent | prev | next [-]

I'm more on your side than most but surely you don't think zero antitrust enforcement is best for our country?

CincinnatiMan an hour ago | parent | prev | next [-]

I kinda somewhat reluctantly agree with you, and I think other commenters are missing the point that breaking up Google may allow non-US competitors to rise up and take Google's place on the world stage. Thus, breaking them up is not in the national interest of the US.

Georgelemental an hour ago | parent | next [-]

As long as there are many competitors, that's better than a monopoly, even if some of the competitors are foreign. Powerful monopolists restricting our freedoms is not in the interest of Americans long-term.

CincinnatiMan 17 minutes ago | parent [-]

> As long as there are many competitors, that's better than a monopoly, even if some of the competitors are foreign

How do you prevent another monopoly from forming from a different country than your own?

bigyabai an hour ago | parent | prev [-]

If Alphabet allows a non-US competitor to replace them, isn't it their fault for failing to compete? The threat of replacement is supposed to be what motivates Alphabet to innovate.

It could also be argued that allowing Alphabet to sustain anticompetitive damages is exactly what creates the opportunity for them to be replaced. Alternatives to AdSense and YouTube can only succeed in America if Alphabet rests on their laurels and is artificially defended from natural price competition.

svachalek 2 hours ago | parent | prev | next [-]

Ah yes, the great US institution of ad tech. Mass privacy intrusion in the service of selling clicks for a nickel.

Natfan 2 hours ago | parent [-]

Stalin wishes he had this much reach

al_borland an hour ago | parent | prev | next [-]

Capitalism requires some level of regulation to avoid eating itself.

deaton 2 hours ago | parent | prev | next [-]

So because Google monopolizes on a big enough scale, suddenly they are too important to break up? I would argue that if any single company is big enough to where if it were to break up it would be "against the national interest," then it is too big and must be broken up.

cyberax 2 hours ago | parent | prev | next [-]

Companies like modern Google should not be permissible in the even firster place.

2OEH8eoCRo0 2 hours ago | parent | prev [-]

Bring back Ma Bell and Standard Oil they were great US institutions!

wbl 2 hours ago | parent [-]

Standard Oil was sued for keeping low prices thanks to vertical integration prompting the classic quip about antitrust litigation.