> Google’s ad tech business brought in $30 billion last year, or about 8 percent of the revenue for its parent company, Alphabet. Its ad tech revenue has declined for 16 straight quarters, and analysts estimate it accounts for less than 1 percent of the company’s profit... “This is a business no one cares about"

Uhhh, what? What kind of colorful accounting is this that they're pulling off?

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cmrdporcupine 3 hours ago | parent [-]

This isn't for the whole of Google's ad business. Just its ad exchange and I think parts of DFP; basically just mechanisms for auctioning off excess display ad inventory.

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xp84 3 hours ago | parent [-]

Thanks. I was trying to figure out exactly what's in scope here. I'd love to get a broad breakdown or a big pie chart that goes to this level of granularity so I can see where this sits within its other 'non-Google-property' ad businesses.

	▲	cmrdporcupine 2 hours ago \| parent [-]
		Ads market is terrifyingly complicated. Or was when I worked in it fifteen years ago. I stopped following it out of disgust