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primaprashant 9 hours ago

These are the price changes mentioned in the article:

Macs

  MacBook Neo: $699 (up from $599)
  13-inch MacBook Air: $1,299 (up from $1,099)
  15-inch MacBook Air: $1,499 (up from $1,299)
  M5 MacBook Pro: $1,999 (up from $1,699)
  M5 Pro MacBook Pro: $2,499 (up from $2,199)
  M5 Max MacBook Pro: $4,099 (up from $3,599)
  iMac: $1,499 (up from $1,299)
  M4 Max Mac Studio: $2,499 (up from $1,999)
  M3 Ultra Mac Studio: $5,299 (up from $3,999)
iPads

  iPad: $449 (up from $349)
  11-inch iPad Air: $749 (up from $599)
  13-inch iPad Air: $949 (up from $749)
  11-inch iPad Pro: $1,199 (up from $999)
  13-inch iPad Pro: $1,499 (up from $1,299)
  iPad mini: $599 (up from $499)
More products:

  Apple TV 4K: $199 (up from $129)
  HomePod: $349 (up from $299)
  HomePod mini: $129 (up from $99)
  Vision Pro: $3,699 (up from $3,499)
GeekyBear 7 hours ago | parent | next [-]

To be fair, Microsoft announced their third XBox price hike today.

> The price of XBOX consoles will increase by US$100 for 512 GB models and US$150 for 1 TB models. We will also be sunsetting our 2 TB model.

https://kotaku.com/xbox-price-increase-2026-tariffs-buy-now-...

This is in addition to the other two recent price hikes.

ErneX 7 hours ago | parent | next [-]

And it isn’t the 1st time they increased it, also PlayStation.

Microsoft said ram/storage increased prices 2.5x since late 25 and they expect it to increase another 2.5x by late 27.

burnte 5 hours ago | parent | next [-]

> And it isn’t the 1st time they increased it, also PlayStation.

I keep seeing FLOODS of comments from people saying "at least Sony didn't raise prices1" Well, they did a month or two ago, so I have no idea why they say that. Literally everything with RAM is more expensive now.

ErneX 4 hours ago | parent [-]

Yes, even the Switch 2. Nobody escapes this.

downrightmike 5 hours ago | parent | prev [-]

Microsoft should tell OpenAI to stop it

ErneX 5 hours ago | parent | next [-]

I’d argue that Nadella has considered spinning off or even selling Xbox considering how it’s been going for them.

Atotalnoob 3 hours ago | parent | next [-]

That doesn’t make sense, they spent billions on a shopping spree of game devs.

Their game pass business model, which is terrible for consumers once the rug pull happens, is making them a lot of money and market share

ErneX 2 hours ago | parent [-]

In the hopes of selling more consoles and that didn’t work.

Not sure if you have seen the recent news but things are not looking great there. Gamepass is not making them a lot of money at all. Even after acquiring Activision their operating margin is 3%

Big layoffs / studio closures coming in July, on top of the previous ones.

Internal memo: https://news.xbox.com/en-us/2026/06/10/next-100-days-xbox-re...

Spinning off Xbox: https://www.reuters.com/business/microsoft-has-considered-sp...

wil421 5 hours ago | parent | prev [-]

They should’ve done it a while ago before Microsoft acquired more studios.

wolvoleo 2 hours ago | parent | prev [-]

Microsoft doesn't care about xbox like they care about copilot.

Watch any video from Microsoft leaders of the last years. It's all copilot copilot copilot. Not Xbox Xbox Xbox.

I mean it makes sense because "investors" are all screaming AI, not gaming. But for us it all sucks of course.

zamadatix 7 hours ago | parent | prev | next [-]

1.16x simple mean on XBOX 1.22x simple mean on Apple

Closer than I expected, but some products are quite the outliers. E.g. Apple TV is 1.54x. That's gotta hurt.

drnick1 an hour ago | parent | next [-]

A good opportunity to move away from this tier of locked-down garbage devices, which include, among other, consoles (Xbox, PlayStation), streaming boxes (Apple, Amazon, Google), phones with locked bootloaders (Apple, Samsung), Internet-of-Shit home appliances that depend on the "cloud" and non-free apps, and others.

barake 5 hours ago | parent | prev | next [-]

Apple TV is a little worrisome, surprised the A-series devices jumped so much. They're on older lines and have mostly been a way to recoup R&D for flagships. Theyre either subsidizing other products to soften the increase, or older process nodes are under serious demand suddenly.

Doesn't bode well for the industry. PlayStation and Xbox both switched to mostly-commodity hardware this gen and are years old, yet also facing the same price pressure apparently

windowsrookie 5 hours ago | parent [-]

Tim Cook stated Apple is eating some of the price increases. I'm guessing they chose not to with the Apple TV.

simondotau 5 hours ago | parent | next [-]

The price increase may be factoring in the next Apple TV hardware revision, allowing that to be released without price being the dominant story around it.

sgerenser 2 hours ago | parent | next [-]

Yeah, that seems to be the dominant theory, especially since the AppleTV hasn't been updated in a few years and is widely expected to be "due" for a new model within the next few months.

jtmarl1n 4 hours ago | parent | prev [-]

That makes a lot of sense

godelski 2 hours ago | parent | prev [-]

Is this true? I was under the impression that Apple signs long term deals with companies and the reason they didn't have a price hike for so long is because they were still getting parts are the former price

ErneX 7 hours ago | parent | prev | next [-]

This isn’t the 1st increase they do on these consoles.

rconti 4 hours ago | parent | prev [-]

1.67x on the ethernet version! $150 -> $250.

drnick1 35 minutes ago | parent [-]

Here is an alternative: put any Linux distro that packages Plasma Bigscreen on a old laptop or mini-PC. Add an HDMI-CEC for control with the TV's remote. It even comes with Ethernet!

doubled112 3 minutes ago | parent [-]

If you were going to use a streaming service, say Netflix or Prime Video, do you still get 4K and HDR10 this way?

dbbk 6 hours ago | parent | prev [-]

This isn't immediate though, it's from August

bombcar 7 hours ago | parent | prev | next [-]

Go look at the upgrade prices - the 128 GB RAM jump on the MBP is now $2k!

andy_ppp 2 hours ago | parent | next [-]

I looked recently and a new Macbook 128gb ram was £5500 which was expensive for me but I could consider it! Now it’s £7000 which is absolutely ridiculous. AI is useful but it’s sucking everything out of the economy and destroying it at the same time…

byzantinegene 14 minutes ago | parent [-]

it's destroying consumption before destroying jobs, which is somehow even worse than initially imagined

psyklic 6 hours ago | parent | prev [-]

and 2tb -> 8tb storage is +$3k!

Reason077 5 hours ago | parent | prev | next [-]

Some very steep price rises here!

I would have thought with Apple’s scale they would have much of their memory purchases locked in to long-term supply contracts that would insulate them somewhat from the market, but I guess that isn’t the case. Either that or they’re just taking advantage of the situation to juice their profits!

nemomarx 3 hours ago | parent | next [-]

Apparently their long term contracts ran out in January and suppliers are asking for quarter to quarter prices now.

No one's really big enough to get stable pricing on memory except ai firms and Nvidia.

wolvoleo 2 hours ago | parent [-]

When Apple isn't big enough things are really screwed up.

I remember when they basically bought up all of TSMCs capacity for a year.

kjellsbells 4 hours ago | parent | prev | next [-]

AIUI for volatile parts the buyer can agree a contract to secure supply, but the price is only set at ship time. And the buyers can't complain about that imbalance because there is always someone else that the seller can offload their stock on to at the higher price.

Maybe now we'll start paying attention to why software is so incredibly bloated. That giant webview runtime doesn't seem such a great idea any more.

mh- 2 hours ago | parent [-]

> Maybe now we'll start paying attention to why software is so incredibly bloated.

That would be a wonderful silver lining. It's incredible how slow ~all software I use feels.

bombcar 4 hours ago | parent | prev | next [-]

Delivery times on many custom things was through the roof, likely we now know why.

They don't even have the 512GB Mac Studio anymore, and it's uncertain if such a thing would exist in a theoretical M5 Ultra now. (If 128 GB of RAM upgrade is $1k, 512 would be $4k minimum, probably a lot more)

aarond0623 5 hours ago | parent | prev | next [-]

The prices are set largely by what consumers will tolerate. If everyone else is raising prices so consumers expect that, why wouldn't you do it, too?

simondotau 5 hours ago | parent | prev | next [-]

Long term contracts probably don’t last forever and probably don’t represent 100 percent of their demand. My guess is that they’re already having to pay inflated prices for some non-trivial fraction of their inventory.

nl 3 hours ago | parent | prev [-]

2 year supply contracts are expiring and they need to lock in the next one.

idontwantthis an hour ago | parent | prev | next [-]

Darn, Vision Pro for $3,699 is just a little too much for me!

slantedview 9 hours ago | parent | prev | next [-]

Looking at a few retailers, it seems like prices haven't increased yet. Maybe in a few days?

seviu 8 hours ago | parent [-]

Impulse bought a Pro with 48Gb ram on a retailer with old prices

Was waiting for the next generation but I think I will sit it out

z2 8 hours ago | parent | next [-]

Same here, reserved a 48GB M5 Pro shortly after seeing the news, and now I see the same retailer raised the price by over $1000. If they honor the sale, then this will be the most short term value I've gotten out of an HN submission ever.

seviu 7 hours ago | parent [-]

Same here. Buy now ask questions later. Pretty sure the shop where I bought it will happily cancel the order if I give the cancel order.

Oled laptop will have to wait a few years now.

stevenhuang 3 hours ago | parent | prev [-]

Had a Pro 48GB in my Amazon cart at ~$4k CAD, now it's ~$1k higher

Bummer

8 hours ago | parent | prev | next [-]
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saaspirant 9 hours ago | parent | prev | next [-]

Why Air series prices have not increased? Planning to buy an M2 Air, 32+1TB

turtlebits 8 hours ago | parent | next [-]

M2 is 3 years old and not sold by Apple anymore.

bredren 7 hours ago | parent [-]

The MBA m2 is still highly capable though!

I upgraded to M5 air and use both daily and the M2 holds its own.

saaspirant 3 hours ago | parent | prev [-]

I meant to say M5 air, typo!

bibimsz 7 hours ago | parent | prev [-]

wow the almost 4 year old Apple TV 4k gets a 55% bump. The newer and better google tv streamer 4k is half the cost.

agloe_dreams 7 hours ago | parent | next [-]

> The newer and better google tv streamer 4k is half the cost. reply

I wouldn't go remotely that far, the old Apple TV blows the doors off every single Google TV hardware product in performance including the (now ironically causing the price shift) Nvidia Shield TV. Much like Car infotainment, the Smart TV market is full of awfully under-specced hardware and the Google TV Streamer is definitely not nearly close to being as fast as it should be. Plus, the Google TV Steamer is ad supported.

All of this is to say that I wish Google would make a Streamer Pro in this ~$200 price range that would just have last year's Pixel CPU and no ads.

Scoundreller an hour ago | parent [-]

> Much like Car infotainment, the Smart TV market is full of awfully under-specced hardware

If car infotainment is “awfully under-specced”, aviation seatback infotainment is the biggest bag of odorous excrement ever assembled

hollandheese 3 hours ago | parent | prev | next [-]

Wake me when any TV streamer besides the Apple TV 4K can stream a high bitrate 4k HDR video from a Plex server because I sure haven’t found anything.

hack1312 2 hours ago | parent | next [-]

Any version of the Nvidia Shield TV can do this, even the original from 2015. I’d be more surprised to find a streaming stick today that can’t handle direct playing 4K HDR remuxes from Plex

bibimsz 21 minutes ago | parent | prev [-]

Google 4k streamer does fine with 30Mbps plex. I guess it would cap out around 80Mbps, but I haven't tested it.

knowaveragejoe 7 hours ago | parent | prev [-]

Not to mention the non-first-party Google TV sticks/dongles. The Onn ones from Walmart range from $15-50 depending on how many bells and whistles you want. I really don't know why one would pick anything else.

zamadatix 7 hours ago | parent | next [-]

I used to live and die by cheap streaming boxes. Then I got on the Nvidia Shield TV bandwagon for many years and it was both way better & way more hackable, so I thought I'd never want anything else. Then someone gave me an old AppleTV. It was so good I now have 2 and gave away all my other TV devices.

It also caught me a bit off guard in that the Apple TV functions as a kickass hub for home automation. I ended up moving everything to HomeKit native & connected through the Apple TV, which was just automatically redundant between the 2 I have.

About the only things which irk me about it is it's an old enough chip that it doesn't have hardware AV1 decode (so sometimes I'll get a lower quality video because the highest quality is only available in AV1) and it only goes up to 4k60 instead of 4k120 (so you have to enable rate switching on either your TV or the AppleTV, which can result in black flashes as it switches, missed detections, and/or choppy UI on 24 FPS content depending on the specific combination of setup+content). That's the level of "this thing just kicks ass" the Apple TV has been at for me the last few years. $200 is getting to be quite steep... but it was honestly justifiable as worth the extra price before.

microtonal 6 hours ago | parent [-]

I've always found HomeKit to be far too limited. For a lot of Matter sensors it's doesn't even show all information. I've found Home Assistant unbeatable and it got a lot more user-friendly.

I still prefer Apple TV over other streaming boxes. We have had one in some shape or form since the very first generation and the UI is just very good. We also have the Google 4k streaming thing with Google TV or whatever it is named these days, but it's rarely used by anyone in the household.

4 hours ago | parent [-]
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KaiserPro 5 hours ago | parent | prev | next [-]

Even the FireTV is shite compared to an apple TV.

The thing that is so frustrating is that amazon only really have one platform to keep working, yet they seem to fuck it up right royally. Its so slow, it looses network all the time, it looses connection to the remote.

I then tried out an apple tv at one of my posh mates house, it turned on and was playing amazon prime content inside 20 seconds! the fire TV would have taken minutes.

dexterdog 4 hours ago | parent | prev | next [-]

Plus you can de-google those things in a few minutes and make them as barebones as you want. I have a bunch of them connected to all of the TVs that I manage for my family and friends.

4 hours ago | parent | prev [-]
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