Tim Cook stated Apple is eating some of the price increases. I'm guessing they chose not to with the Apple TV.

simondotau 6 hours ago | parent | next [-]

The price increase may be factoring in the next Apple TV hardware revision, allowing that to be released without price being the dominant story around it.

	▲	sgerenser 4 hours ago \| parent \| next [-]
		Yeah, that seems to be the dominant theory, especially since the AppleTV hasn't been updated in a few years and is widely expected to be "due" for a new model within the next few months.
	▲	jtmarl1n 6 hours ago \| parent \| prev [-]
		That makes a lot of sense

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godelski 3 hours ago | parent | prev [-]

Is this true? I was under the impression that Apple signs long term deals with companies and the reason they didn't have a price hike for so long is because they were still getting parts are the former price