Apple TV is a little worrisome, surprised the A-series devices jumped so much. They're on older lines and have mostly been a way to recoup R&D for flagships. Theyre either subsidizing other products to soften the increase, or older process nodes are under serious demand suddenly.

Doesn't bode well for the industry. PlayStation and Xbox both switched to mostly-commodity hardware this gen and are years old, yet also facing the same price pressure apparently

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windowsrookie 4 hours ago | parent [-]

Tim Cook stated Apple is eating some of the price increases. I'm guessing they chose not to with the Apple TV.

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godelski 20 minutes ago | parent | next [-]

Is this true? I was under the impression that Apple signs long term deals with companies and the reason they didn't have a price hike for so long is because they were still getting parts are the former price

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simondotau 4 hours ago | parent | prev [-]

The price increase may be factoring in the next Apple TV hardware revision, allowing that to be released without price being the dominant story around it.

	▲	sgerenser an hour ago \| parent \| next [-]
		Yeah, that seems to be the dominant theory, especially since the AppleTV hasn't been updated in a few years and is widely expected to be "due" for a new model within the next few months.
	▲	jtmarl1n 3 hours ago \| parent \| prev [-]
		That makes a lot of sense