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Telus Uses AI to Alter Call-Agent Accents(letsdatascience.com)
93 points by debo_ 4 hours ago | 59 comments
guessmyname 3 hours ago | parent | next [-]

I think this is a good idea.

Almost every time I get a call from TELUS about a new service or promotion, it’s someone from the Philippines or India. A lot of them speak English fluently, but the accent and phrasing can be pretty different from what I’m used to, and I don’t always catch everything they’re saying. Sometimes I feel like I’m guessing a big chunk of the conversation, which makes me not want to engage, especially on sales calls.

It matters more when I’m the one calling them for billing or technical support. In those cases, clarity really counts, and it can get frustrating when I have to keep asking for repeats or try to piece things together.

Honestly, I’d love something like this for my own speech too. I’m Japanese and have a fairly strong accent, and it would be nice if people could understand me more easily without having to guess.

nunez an hour ago | parent | next [-]

I think it's dehumanizing. Yes, they have accents. English isn't their first language. TELUS decided to move jobs they could have given to Canadians offshore to save a buck or two. We're already conditioned to treat service reps like punching bags; now we're literally taking away their voices and further devaluing them. Not okay.

Sophira 9 minutes ago | parent [-]

On the one hand, I agree with you, and your reasoning is self-evident IMO.

On the other, too many customers are complete racist dicks to people who they perceive as not "belonging to their country". I... don't think this is the solution to that problem (people will just start applying their racist views elsewhere), but it could be argued by some that it might help.

I'm still against this, don't get me wrong - we absolutely should not be doing this to anybody. I can understand the appeal, though.

al_borland 2 hours ago | parent | prev | next [-]

Changing an accent doesn’t change the content the person on the other end receives it with. Most of my issues with overseas support is that they have no real context for my problem. It’s not just a language barrier, it’s a culture barrier.

When calling support in my own country it is much faster and easier, because they intuitively understand the type of issue I’m having and can better relate. I question if changing the voice would make it more frustrating, as I’d have similar issues without the obvious explanation as to why it’s happening.

Fogest 2 hours ago | parent | next [-]

The other issue is that this further incentivizes companies to off-shore their support. A lot of the reason companies don't use it comes back to the reputational style issue. Where people don't want to feel like they are getting crappy support and having to deal with not understanding people.

This is a different kind of way of using AI to eliminate local jobs and allow them to more easily outsource it to countries with low labour costs and poor labour conditions.

While I would appreciate being able to understand them better, I would not at all support this. You could maybe make an argument that using this with local staff could have some merit. As at least then they are not exploiting cheap foreign labour. There are still people living within the country of the caller who may still have strong accents like in the example you gave about yourself.

cik an hour ago | parent [-]

> The other issue is that this further incentivizes companies to off-shore their support

Why is this a problem? Why are we so attached to the notion that a role must be completed from a specific jurisdiction (outside of regulatory). If you believe in remote work, then why should it matter from where that work is delivered?

Plenty of small companies offshore early support, to reduce costs. In many cases this provides jobs in economies that otherwise doesn't have them, and can lead to a tech industry that in turn hires globally. There are several economies that received a boost this way, and now benefit.

I don't see the problem. Yes, there may be uncomfortable shuffling of roles, layoffs,etc. But, as a believer in globalization, this will just happen. Yes, it will impact me as well.

dlenski 21 minutes ago | parent | next [-]

> If you believe in remote work, then why should it matter from where that work is delivered?

Okay, well that's easy then.

In general I am highly concerned about the negative social and productivity costs of remote work, in industries ranging from tech support to software development to medicine.

charcircuit 21 minutes ago | parent | prev [-]

>Why is this a problem?

Because it means that I will have to interact with foreigners instead of my own people. It means that a job that my people could have done gets sent off to the lowest bidder in an economy far away. It means that I get a lower quality service as I believe my people can do it better.

>Why are we so attached to the notion that a role must be completed from a specific jurisdiction (outside of regulatory).

Because in group preference along with wanting to win and be the best are human nature.

>If you believe in remote work, then why should it matter from where that work is delivered?

There is a difference between the location a job is done and who is doing the job. If I remote work from China, I am still American. Changing my location on planet earth didn't change who I am, nor does it change my values and work ethic.

>In many cases this provides jobs in economies that otherwise doesn't have them, and can lead to a tech industry that in turn hires globally.

Which I see as a bad thing as it means money and jobs that could have gone to my own country are leaving and being sent to another. I would rather have local companies invest in local AI than to hire foreigners.

>There are several economies that received a boost this way, and now benefit.

I would rather boost my own economy than someone else's.

timcobb 2 hours ago | parent | prev | next [-]

How unique are our problems? They have utilities, airlines, etc in India. Everything you'd talk to a support agent with is basically the same globally, and if not, can easily be explained to a person who hasn't been living in a yurt and burning yak dung for fuel; and tbh I think you could explain return processes to those folks as well.

al_borland an hour ago | parent | next [-]

I’ve spent time in India, and while they have many of the same things, they sometimes operate very differently. I assume call centers don’t pay that much, so it’s very possible that while India has certain things, the people I’m talking to have limited access.

If I’m trying to convey an issue about a flight, per your example, it may very well be to someone who’s never flown or has very different expectations for what it looks like to fly. At one of the airports I was at in India, I was trying to find my gate and was pointed to a guy at a card table with a 3-ring binder, where he flipped through to find the flight. This was maybe 10 years ago; I had never experienced anything like that in the US, even going back several decades. This is a cultural and experiential difference. If someone from that airport in India called me for help (prior to that experience), I would have had an really hard time parsing their problem, as I wouldn’t have any context for seeing a man with a binder about finding gate information. Someone saying that wouldn’t have made any sense to me. Other airports there were more akin to what I’m used to in the US, but still had their local quirks.

This same type of issue could play out regardless of the country. India was the example brought up, but I’ve run into confusion due to cultural differences everywhere I’ve been to some degree. How impactful this is to support will vary based on how common the issue is, but I’m usually not calling support for common issues now that most of those can be handled via a website.

tehlike 2 hours ago | parent | prev | next [-]

it all depends on their training. And with the churn i imagine they are getting, or the cost measures, it's usually not quite the same.

And yes, cultural difference matters. Americans often have more agency to take initiative, on average. Knowing there's an American on the other side puts me at ease, mentally.

_3u10 an hour ago | parent | prev [-]

What Telus is doing with this is to be able to hire even more marginal customer service reps.

But hey, its all global and its all the same, so why not just deal with the marginal english speaker Telus hired.

Telus also has lots of indians they could hire in Abbotsford, but they fired all of them to replace them with indians in india, and now even more marginally english speaking indians.

If you've flown Spirit and Emirates you'll soon learn that its not all the same everywhere, there are very different experiences you get with different companies. Anyone who has dealt with Telus knows they are just doing this to make an even crappier experience for their customers.

The problem is not the accents, its Telus corporate ethos. And yes, I dont use Telus, just like I only flew Spirit once.

protocolture an hour ago | parent | prev | next [-]

>Changing an accent doesn’t change the content the person on the other end receives it with. Most of my issues with overseas support is that they have no real context for my problem. It’s not just a language barrier, it’s a culture barrier.

Its not for the person on the other end.

I used to do phone tech support, and:

1. Lots of my female coworkers would end their shifts in tears because men would yell at them for no reason. A male voice would absolutely make the job more bearable for them.

2. Singaporeans hate Australian accents more than anyone over here hates indian accents. I had a nearly 100% strike rate with singaporeans demanding local tech support, calling me names and hanging up.

idle_zealot an hour ago | parent | next [-]

Something seems very wrong with observing that people are shitty and terrible to each other and proposing interposing a machine between them to make communication bearable.

AussieWog93 an hour ago | parent | prev [-]

>Singaporeans hate Australian accents more than anyone over here hates indian accents.

No way, I've never heard of this before.

Does anyone know why this is? Do they have a bad experience with Australian colleagues? Do we harrass them in public the way that the British backpackers do here?

j45 2 hours ago | parent | prev | next [-]

Some call centers do train on the cultural and society side of the places they serve.

Obviously not enough of them. Most are used to under-bidding and being stretched to take the lowest possible price.

faangguyindia an hour ago | parent | prev [-]

>It’s not just a language barrier, it’s a culture barrier.

It's not X, it's Y = AI pattern.

funny you are using AI to write this comment while AI also rewrites your comment without cultural context. /s

yonatan8070 an hour ago | parent | next [-]

> It's not X, it's Y = AI pattern.

Yeah, a human has never used this pattern before! Good thing AI always leaves this digital signature which is never wrong, so you always know if the person on the other end has used AI.

al_borland an hour ago | parent | prev | next [-]

I did not use AI for the comment. AI usually does that at the start of a paragraph, not the end. I tacked it on the end to better clarify my actual point, as it required reading between the lines too much, which can be problematic on a forum.

Terr_ an hour ago | parent | prev [-]

FFS enough with these goddamn witch-hunt anti-shibboleths. It is neither reliable nor clever nor funny.

—Some human that actually uses em-dashes

totetsu 12 minutes ago | parent | prev | next [-]

Japanese politicians and CEOs like talk about how AI and robotics will offset labor shortages. The xenophobe party goes so far as to say that this means there is no need to dilute the pure blood of japan, by offering any path to stable residency for foreign workers. But I think just as easily AI could serve to solve the real problems of integration and understanding from just accepting foreign workers. Of course this doesn't solve the imaginary race purity problems of the xenophobes.. But now I can see a path, where maybe they could just opt into some filter, where all foreign humanity and culture is just altered by AI to look like Japanese things, so they dont ever have to feel uncomfortable.

henry2023 2 hours ago | parent | prev | next [-]

Regardless of tech you can always improve your speech. I had a Japanese girlfriend who went through the process and 80% of the results where accomplished by learning the ~20 vowel sounds found in American english (vs her native 5 vowel sounds).

lukev 3 hours ago | parent | prev [-]

You get calls about a new service or promotion, and it's the diction of the caller that makes you not wish to engage...?!

philangist 2 hours ago | parent [-]

I believe this applies to a large segment of the population. Diction, tonality, and "vibe" have a big effect on how open recipients are to cold calls, at least according to my SDR friends.

OP likely just has more self-awareness than most in being able to be honest about it.

bluefirebrand an hour ago | parent [-]

Personally I'm just not open to cold calls, period, ever. Not ever

I don't actually understand why anyone would be. Please don't waste my time trying to sell to me. If I'm in the market for your service, I'll let you know

dlenski 18 minutes ago | parent | prev | next [-]

While this is interesting and newsworthy, especially for those of us who live in Canada and have to deal with Canada’s Telco/Internet monopolies… this "article" itself appears to be a crappy LLM summary of some other piece of information.

Anyone have the original source?

wewewedxfgdf 3 hours ago | parent | prev | next [-]

Doesn't matter.

As soon as I hear the "Mr Firstname and how are you today?" I hang up.

Call spammers have not worked out that a formal polite greeting is a big giveaway.

walrus01 2 hours ago | parent [-]

Don't tell the call spammers this or they'll train all their "agents" to start phone calls with "what's up, bro" or something they think is the stereotypical opposite of formal.

tehlike 2 hours ago | parent | next [-]

"Good morning, am i speaking with Mr. xxx" is how most formal stuff happens with me in the US.

serf 24 minutes ago | parent [-]

it's a huge red flag for me if I hear that without an origin.

"Am I speaking with X? This is Y from Z Corp." is okay.

"Am I speaking with X?..." is a spammer, a complaint, or someone trying to serve me papers.

(in the US)

Mistletoe 2 hours ago | parent | prev [-]

I’d actually be entertained by this.

gnabgib 4 hours ago | parent | prev | next [-]

Original source (please submit): https://www.theglobeandmail.com/business/article-telus-ai-ac...

Related last year:

AI Accent Conversion for call centers (48 points, 70 comments) https://news.ycombinator.com/item?id=43514141

Call centres using AI to 'whiten' Indian accents (8+6 points, 0+6 comments) https://news.ycombinator.com/item?id=43246376 https://news.ycombinator.com/item?id=43292311

altairprime 37 minutes ago | parent | next [-]

Email the mods and they can change the link

kingstnap 3 hours ago | parent | prev [-]

Gift link

https://www.theglobeandmail.com/gift/2c42fdd7045b26c60c180ca...

nerdralph an hour ago | parent [-]

Gift expired.

sjtgraham an hour ago | parent | prev | next [-]

I would rather speak an actual AI rather than an offshore operator using AI to disguise their accent.

Brajeshwar 3 hours ago | parent | prev | next [-]

Oh! Dear Lord. I still want to hear my Indian friends speak Indian to me during Support Calls. These days, I’m hearing American accents trying to calm me down over my complaints on that excess masala in the idli-dosa-pav-bhaji butteerr-chicken combo in the El Camino Eatery in the outskirts of Jhalandar.

decimalenough an hour ago | parent | next [-]

> idli-dosa-pav-bhaji butteerr-chicken

Is this actually a thing? (Translating to American, it's the culinary equivalent of crepe-pizza-burger-clam chowder.)

alephnerd an hour ago | parent | prev | next [-]

FYI OP is from India and is complaining about Indian customer service calls using AI-enhanced American accents.

That said, Sarvam, Gnani, and a number of other Indian AI companies are working on dialect aware TTS for localization usecases.

rolph 3 hours ago | parent | prev [-]

i enjoy good eating also.

a sweet korma, or a vindaloo are my most favorite.

aidenn0 2 hours ago | parent [-]

Anytime one of those "you can eat cuisine from one region of the world for the rest of your life" memes comes up, I'm baffled that anybody would fail to pick the region that contains both South and Southeast Asia.

kelseydh 2 hours ago | parent | prev | next [-]

Does anybody have a demo of this technology in use? I'm very curious to see how it sounds in practice. Uncanny or hyperrealistic?

14 an hour ago | parent [-]

Found a video from a couple years back using this tech. Wasn't Telus in the video but they demonstrated it and the change was subtle but definitely noticable. See how it was 2 years old I am certain the technology has greatly improved since that time.

superkuh 2 hours ago | parent | prev | next [-]

Comcast (Xfinity) is doing this too. I was absolutely convinced I was talking to an artificial voice but the human-like capabilities of that voice to respond were far beyond what I'd expect out of LLMs. I think it must have just been done to hide the accent.

aspicytaco4me an hour ago | parent | next [-]

My agent actually said just so you know sir, I am not ai, they are just using ai to change my voice. I think that this is an ugly reflection on American's attitudes about people with accents.

stuxnet79 an hour ago | parent | prev | next [-]

I've been having issues with Xfinity and have spent hours calling their support numbers, and a few of the conversations I had gave me an eerie feeling. At first I thought the agents were being trained to inflect their accented English to something akin to received pronunciation but their voices had a robotic quality to them that I found odd and couldn't make sense of.

stacktraceyo 2 hours ago | parent | prev [-]

I had the same experience. Im glad I’m not crazy

caonidaye 2 hours ago | parent | prev | next [-]

Usually the title goes: XXX uses AI to replace Call-Agents

diego_moita an hour ago | parent | prev | next [-]

Doesn't matter. Whenever Telus calls my standard answer is the call blocker.

parpfish 3 hours ago | parent | prev | next [-]

i know that i'm supposed to be mad that this is racist or it help obfuscate offshoring, but i'm fine with it if it actually makes conversing easier.

mikestorrent 3 hours ago | parent | next [-]

It strikes me as being more like defense against racism, but I can see how it's also erasure. Still, imagine having it built into a hearing aid?

energy123 an hour ago | parent [-]

> Still, imagine having it built into a hearing aid?

Modifying sensory inputs is going to become more of a thing for sure. The modification I want is smarter noise cancelling. The modification I'll probably get is something more dystopian and adversarial.

ofjcihen 3 hours ago | parent | prev [-]

Right? Like can we do this everywhere? It can even be a two way thing if that makes it easier for BOTH parties to understand each other.

My current company is global and while everyone can speak English well sometimes accents make it almost impossible to communicate.

b40d-48b2-979e 2 hours ago | parent [-]

    My current company is global
Maybe we aren't meant to have global companies that exist to exploit tax and labor laws? Neoliberalism is a large reason for why the world is how it is now.
j45 2 hours ago | parent | prev | next [-]

This will also let the telco further train agents to handle calls without the humans once enough scenarios are in place.

Still, they could just give the employees training to learn additional accents.

The English accents around the world were left behind with the subsets of English people were taught to be able to aspire to entry level administrative jobs.

Someone recommended this to read, not sure if anyone else has read it: https://archive.org/details/educationascultu00carn

It feels like it bears some underpinning and contextual relevance.

ares623 3 hours ago | parent | prev [-]

Like all things AI, this one's tricky.

Scam calls sounding "more legitimate" because it passes the (unfortunately racist) filters most people have.

inventor7777 2 hours ago | parent | next [-]

In my case at least, (for support calls) it's not a "racist filter", it's that I sometimes simply cannot understand what they are saying.

SV_BubbleTime 2 hours ago | parent [-]

I had a contractor group come highly recommended, but I literally had to focus so hard on each word that I couldn’t make it work. I don’t know where they were from but I heard easier to understand accents in Delhi.

I realized quickly how it was changing my thinking process to devote so much to each word.

not_a_bot_4sho an hour ago | parent | prev [-]

Language fluency isn't racism.