Fitness+ is actually super high quality, really well integrated with Apple’s products, and fun to use. I love it. I would happily pay the monthly Apple fee just for fitness+. I hope they don’t change it.

If there is anything that represents a “services strategy” like the Apple of the Jobs era, it’s fitness+.

They tried to kill _competitors'_ ads. Everyone else gets "Ask Not to Track" while Apple gets "Personalized Ads." It's so glaring once you see it.

TV is pretty good even for my English sensibilities. Severance is some of the best television I’ve seen in a long time.

As someone who owns zero apple hardware, I feel like Apple TV (the service) is probably the most consistent producer of high quality TV shows.

I actually like Fitness+, it got me working out for the first time in my life.

Against Youtube Music and Spotify, Apple Music rates quite well, at least IMO.

"customer" is a much better term IMO. It indicates this is ultimately a transactional relationship where both sides have certain responsibilities. The customer the responsibility to provide the money, and the provider receiving the money has a responsibility to provide the customer with something, products or services, of value that makes their lives better.

"user" is a worse term. It suggests that the "user" is simply utilizing the provider's products/services, and therefore they can't really complain about whatever the provider chooses to do in return, because the "user" can simply stop using.

It's also not a coincidence, IMO, that drug addicts are also called "users" since "user" implies a one way dependent relationship and that's what all the tech companies have been trying to create.

Arcade is comically poor value. I can't tell if Apple doesn't care, or they're just so deluded due to their insular nature and crap attitude towards gaming that they genuinely think its a good service to offer mediocre mobile games for a premium.

"The only people who call customers 'users' are drug dealers and software companies."

Apple Arcade is pretty good, I imagine it's good for parents that want to make sure their kids are playing actually decent games instead of whatever slop you find on the app store or roblox

> You now have Apple Fitness+, Apple TV, News, Music, Arcade. None of these are of any quality of what Apple used to be. It is really sad.

News+ is the only one of these that has poor quality.

Apple Music is extremely good, and pays artists better than many other platforms like Spotify. Unlike Spotify it isn’t enshittifying the product with AI music, video, and podcast distractions. The software is good quality, native code, not a web wrapper. Plus, there’s a classical music focused version that’s entirely separate.

Fitness+ is a premier product in the space. Have you tried it? The workouts sync with your watch and it has top tier video production quality along with a ton of thought put into accessibility.

Arcade probably does need to have more games added and more attention paid to it, but it’s basically the only place to get mobile games that aren’t stuffed full of gambling mechanics, pay to win, and advertisements.

Apple TV+ is literally the new HBO. They produce some of the most critically acclaimed shows on the planet, and broke the record for number of Emmy nominations by a single studio last year. The software is actually good, which is only really true for TV+ and Netflix. The production values, bitrate, and technology integration (Dolby Atmos/Vision etc) is second to none. MLS coverage by Apple is also top tier, again, with other sports networks regularly broadcasting mediocre quality (bad colors, muddy details, poor on-screen graphics). They’re also getting F1 for US viewers which is almost certainly going to be an improvement over the status quo.

Over the past decade, there's been a lot of regulation forcing Apple to open up their "Apple only" integrated platforms.

It used to be the case that if Apple wanted to build a walled garden / cathedral, then in order to compete in the hardware marketplace they had to provide software that didn't suck. You knew that if you bought an Apple product, there was reasonable assurance that everything was tightly integrated. If it wasn't, you'd go buy a market alternative (Android, PC). In my mind, this means that they spent a lot of time and dev resources (i.e. money) on their Frameworks. I think it showed. Time was spent on design. They focused on opening up capabilities "the right way."

Now that's pointless. If the iPhone is just an Android phone with a different coat of paint, then dev resources are going to be shifted to a place where Apple can distinguish themselves in the market, where they have platforms that they can control: Services.

It's definitely that publishers don't want it.

This is actually the trajectory of both Apple News and iAd before it, which is what started out providing the ad service for Apple News. Apple would like to do a high quality solution, and then keeps relaxing their standards when there's not enough buy-in from the content providers. They were forced to allow the non-curated news formats to have sufficient content.

It’s almost like Google AMP was a good idea and solving this problem this community had a melt down over it.

A clear difference here is that Apple creates the TV+ shows and they don't create the News+ content. And I really don't think they want to get into the news content creation business.

> At what point did the old Apple cross the threshold to "modern" Apple?

This hardly an original sentiment, but when Steve Jobs died. Jobs was not perfect, but he believed they were there to make great products, had good taste with obsessive attention to detail, and was pretty much omnipotent in the company. I'm sure there are people with many of these traits in Apple, but not all of them together.

Their first new hardware release was the Apple Watch, which is a confused product, with too many functions on launch, and a poorly thought out two button + scroll wheel + touch screen interface (I still don't really know which button does which). And don't get me started on that ridiculous solid gold version.

You can still see the old Apple in there (look at their hardware!), but it's fragmented and not all pulling in the same direction.

I'd say the inflexion point was in 2015. That's when Apple Music launched, sidelining the iTunes store where you could buy songs, in favor of a rental model like Spotify. That's also when they discontinued the Mac Server hardware and ceded the enterprise software market to Microsoft and Adobe.

Since then it's been on a nonstop drive to jam as many subscriptions services into the iOS ecosystem as possible.

Yes on the last count for Apple U.

The culture of excellence is just not there. Big company but not sure if it’s a live player atm. Lots of unrefined experiences.

People say it’s Tim Cook as if Apple had a bunch of CEOs. In its modern incarnation it was basically Jobs and Cook. But there were some major improvements under Cook and some major disappointments. Hardware seems to be doing well, software not so much.

Steve Jobs was all about the customer experience, hence so many of his famous quotes. Two like the most are:

- Him saying "Microsoft has no style", not because I care about ribbing on Microsoft but because it indicated that Apple was a company that really cared about the aesthetics of both their hardware and software products

- His response to the question why there was no $600 MacBook to compete with Windows plastic craptops. He specifically said that to deliver a good UX to the users, he needed Macs at a certain price point to invest in the hardware and the OS. Shareholder value didn't even enter the equation.

He also hated market segmentation and was adamant that all iPhones within a generation had the same features, aside from the storage size. When the 6 Plus models got image stabilization he felt awkward about it.

As soon as Tim Cook took over, it became beancounter city. Market segmentation became massive. Year over year price hikes with minimal improvements. Services became the core strategy. And the last 5 years you are under a constant barrage of ads for iCloud, Apple Music, Apple News, Apple TV and even ads in your Wallet.

Oh, and I'm just remember how Jobs said that form should follow function. Which you can also see a clear decline in from when Jobs became less involved, with iOS 7 being a disaster. And ever since then Apple has being violating their own Human Interface Guidelines. If you download their 1997 version it's absurd how many of their own former guidelines they violate these days.

To be honest, I'm not sure if you can entirely blame Cook. Ever since the 2010s, it's felt like capitalism has reached an endstage culture, where it is no longer about an equilibrium between best product for lowest price vs minimum product for highest price, but instead just maximizing shareholder value at the cost of the customer, the workers, the business itself, the environment and what have you.

Old Apple had a productive tension between Jony Ive and Scott Forestall on which direction to go in with design, with Steve Jobs as a tie-breaker.

After Jobs passed away Tim Cook failed to manage that tension productively and was put in a position where he had to choose between Ive and Forestall. He chose Ive, which in itself was probably the right choice, but there was nobody with Forestall’s clout to temper Ive’s more wanky tendencies.

Much of the other stuff people complain about is kind of just the reality of being a company that sells to millions or tens of millions to being a company that sells to hundreds of millions or close to a billion customers. A lot of the charm and whimsy gets harder to sustain. I’ve long felt that Apple needs to just do a Toyota/Lexus sort of split and have a second nameplate for doing more avante garde, quirky, and lower volume hardware and software projects.

>At what point did the old Apple cross the threshold to "modern" Apple?

The simple answer would be when SJ passed away. The long answer is there wasn't a turning point, but a long period of cultural shift, due to Tim Cook being CEO.

Tim Cook not immediately taking a CEO stand and left a power vacuum was a mistake. He said himself he thought everything would continue as normal, which obviously did not happen. Firing Scott Forstall was a mistake. Ive taking over software design was a mistake. Not listening to the advice of Katie Cotton and manage a new PR direction was a mistake. Following Phill Schiller advice of firing long time Marketing Firm for Apple was a mistake. Tim Cook not understanding his weakness which is his judgement of character was a big big mistakes, as it leads to Dixon CEO and Burberry CEO taking helms of Apple Retail, ultimately stoping if not reversed the momentum of Apple Retails improvement and expansion by 10 years. Giving Ive the power to play around with Retail Design because Apple Retail Store is somehow a "social place" was a big mistake. Prioritising Operational and Supply Chain Decisions over Design was a mistake after around iPhone 8 Plus. Too focused on sales metric and bottom line was a big mistake. Shifting to Services Revenue, which should have been AppleCare, iCloud or even iPhone Subscription model, instead they got Apple TV+, in my option is a mistake. They were too scared to hurt the relationship with Carriers. Eddy Cue taking over a lot of decisions? Apple going to Davos? Merging of different iOS and macOS team where it used to be teams per product but later became functions per team structure. Trusting China and didn't diversify their production when Trump was first time in Office. ( They said they will but they didn't. Literally every single media lied on behalf of Apple ). I mean the list goes on and on.

I really like someone on HN said about Apple. Ever since Steve Jobs passed away Apple has been left on auto pilot mode for most of its time.

Remembering state is a giant oversight on many apps for content consumption, Apple News included. I sometimes read long articles on Apple News. I could be interrupted by a call or some messages. When I return to Apple News, it displays my half-finished article for a split second and returns to the home screen.

This is worse than using reading news on a browser. Browsers either don’t kill your tabs on its own (desktop browsers) or at least try to remember your scroll position. Even if it fails at doing that, it at least has a history feature. Apple News just makes your half-read articles disappear into the void.

Apple does have their own ad network. This is their ad network.

https://ads.apple.com/

You can definitely block ads- try NextDNS.

90% of the content in the News+ app is itself an ad.