The 10000ft perspective on AMP was correct, the lived reality was awful. And the technical implementation used can't be divorced from everything that surrounded it: Google's place in the industry with regard to search engines, ads, etc.

In this specific example there is a very big difference between producing a format for use in a first-party app vs trying to replace standards for content used across the web.

> And the technical implementation used can't be divorced from everything that surrounded it: Google's place in the industry with regard to search engines, ads, etc.

I mean... sure it could have? There could have been an independent "AMP Foundation" that forked the standard away from Google and owned the evolution of it from then on. Like how SPDY was forked away from Google ownership into HTTP2.