At what point did the old Apple cross the threshold to "modern" Apple?

I agree with your point I just find the distinction hard to pinpoint.

It's like the (incorrect) analogy of the boiled frog, I know it's a cliché but I really feel things started downhill in overall quality and wow factor with the advent of Tim Cook.

SJ had failures like Ping and MobileMe, but they seemed to pick up on the criticism back then and execute correctly quickly after.

Now because of the penny-pinching and success of Apple nobody makes a big deal out of anything, the momentum is so strong that stuff like liquid glass can come through unpolished/unfinished/unrefined.

It seems to me that Apple University failed its mission completely.

https://en.wikipedia.org/wiki/Apple_University

> At what point did the old Apple cross the threshold to "modern" Apple?

This hardly an original sentiment, but when Steve Jobs died. Jobs was not perfect, but he believed they were there to make great products, had good taste with obsessive attention to detail, and was pretty much omnipotent in the company. I'm sure there are people with many of these traits in Apple, but not all of them together.

Their first new hardware release was the Apple Watch, which is a confused product, with too many functions on launch, and a poorly thought out two button + scroll wheel + touch screen interface (I still don't really know which button does which). And don't get me started on that ridiculous solid gold version.

You can still see the old Apple in there (look at their hardware!), but it's fragmented and not all pulling in the same direction.

I'd say the inflexion point was in 2015. That's when Apple Music launched, sidelining the iTunes store where you could buy songs, in favor of a rental model like Spotify. That's also when they discontinued the Mac Server hardware and ceded the enterprise software market to Microsoft and Adobe.

Since then it's been on a nonstop drive to jam as many subscriptions services into the iOS ecosystem as possible.

Yes on the last count for Apple U.

The culture of excellence is just not there. Big company but not sure if it’s a live player atm. Lots of unrefined experiences.

People say it’s Tim Cook as if Apple had a bunch of CEOs. In its modern incarnation it was basically Jobs and Cook. But there were some major improvements under Cook and some major disappointments. Hardware seems to be doing well, software not so much.

Steve Jobs was all about the customer experience, hence so many of his famous quotes. Two like the most are:

- Him saying "Microsoft has no style", not because I care about ribbing on Microsoft but because it indicated that Apple was a company that really cared about the aesthetics of both their hardware and software products

- His response to the question why there was no $600 MacBook to compete with Windows plastic craptops. He specifically said that to deliver a good UX to the users, he needed Macs at a certain price point to invest in the hardware and the OS. Shareholder value didn't even enter the equation.

He also hated market segmentation and was adamant that all iPhones within a generation had the same features, aside from the storage size. When the 6 Plus models got image stabilization he felt awkward about it.

As soon as Tim Cook took over, it became beancounter city. Market segmentation became massive. Year over year price hikes with minimal improvements. Services became the core strategy. And the last 5 years you are under a constant barrage of ads for iCloud, Apple Music, Apple News, Apple TV and even ads in your Wallet.

Oh, and I'm just remember how Jobs said that form should follow function. Which you can also see a clear decline in from when Jobs became less involved, with iOS 7 being a disaster. And ever since then Apple has being violating their own Human Interface Guidelines. If you download their 1997 version it's absurd how many of their own former guidelines they violate these days.

To be honest, I'm not sure if you can entirely blame Cook. Ever since the 2010s, it's felt like capitalism has reached an endstage culture, where it is no longer about an equilibrium between best product for lowest price vs minimum product for highest price, but instead just maximizing shareholder value at the cost of the customer, the workers, the business itself, the environment and what have you.

Old Apple had a productive tension between Jony Ive and Scott Forestall on which direction to go in with design, with Steve Jobs as a tie-breaker.

After Jobs passed away Tim Cook failed to manage that tension productively and was put in a position where he had to choose between Ive and Forestall. He chose Ive, which in itself was probably the right choice, but there was nobody with Forestall’s clout to temper Ive’s more wanky tendencies.

Much of the other stuff people complain about is kind of just the reality of being a company that sells to millions or tens of millions to being a company that sells to hundreds of millions or close to a billion customers. A lot of the charm and whimsy gets harder to sustain. I’ve long felt that Apple needs to just do a Toyota/Lexus sort of split and have a second nameplate for doing more avante garde, quirky, and lower volume hardware and software projects.

>At what point did the old Apple cross the threshold to "modern" Apple?

The simple answer would be when SJ passed away. The long answer is there wasn't a turning point, but a long period of cultural shift, due to Tim Cook being CEO.

Tim Cook not immediately taking a CEO stand and left a power vacuum was a mistake. He said himself he thought everything would continue as normal, which obviously did not happen. Firing Scott Forstall was a mistake. Ive taking over software design was a mistake. Not listening to the advice of Katie Cotton and manage a new PR direction was a mistake. Following Phill Schiller advice of firing long time Marketing Firm for Apple was a mistake. Tim Cook not understanding his weakness which is his judgement of character was a big big mistakes, as it leads to Dixon CEO and Burberry CEO taking helms of Apple Retail, ultimately stoping if not reversed the momentum of Apple Retails improvement and expansion by 10 years. Giving Ive the power to play around with Retail Design because Apple Retail Store is somehow a "social place" was a big mistake. Prioritising Operational and Supply Chain Decisions over Design was a mistake after around iPhone 8 Plus. Too focused on sales metric and bottom line was a big mistake. Shifting to Services Revenue, which should have been AppleCare, iCloud or even iPhone Subscription model, instead they got Apple TV+, in my option is a mistake. They were too scared to hurt the relationship with Carriers. Eddy Cue taking over a lot of decisions? Apple going to Davos? Merging of different iOS and macOS team where it used to be teams per product but later became functions per team structure. Trusting China and didn't diversify their production when Trump was first time in Office. ( They said they will but they didn't. Literally every single media lied on behalf of Apple ). I mean the list goes on and on.

I really like someone on HN said about Apple. Ever since Steve Jobs passed away Apple has been left on auto pilot mode for most of its time.