| ▲ | rendaw 4 hours ago |
| The carousel 2nd image appears to have erased the camera to make it fit the marketing narrative? That's pretty bold. |
|
| ▲ | daemonologist 3 hours ago | parent | next [-] |
| It's the top image on the product page: https://www.apple.com/ipad-mini/ I would assume, however, that they didn't "fake" it - that they instead chose a filming position and lens such that camera was obscured behind the edge of the device (the edge facing the viewer is the far side from the camera). Bit of trickery for sure though. |
| |
| ▲ | lynndotpy 3 hours ago | parent | next [-] | | For anyone curious, a diagram with the camera can be found here: https://www.apple.com/v/ipad-mini/a/images/specs/buttons_con... from this page: https://www.apple.com/ipad-mini/specs/ | |
| ▲ | andai an hour ago | parent | prev | next [-] | | Is that a real video or cgi? The motion reminds me of motion tweening. | |
| ▲ | jotaen 2 hours ago | parent | prev [-] | | > I would assume, however, that they didn't "fake" it - that they instead chose a filming position and lens such that camera was obscured behind the edge of the device I’d suspect the same. From that angle, the camera bump is on the opposite edge; when I hold my iPad Air in the same position, the camera bump is also just about hidden. That being said, I’d also suspect that Apple chose that angle deliberately. |
|
|
| ▲ | HumblyTossed 3 hours ago | parent | prev | next [-] |
| The usual narrative is that Apple are meticulous, therefore it is only proper that we assume they did this on purpose. |
| |
| ▲ | b473a 2 hours ago | parent [-] | | I wonder if at this point a camera bump is too closely associated with quality. A minimal camera bump means they've advanced the technology to make it small, but no camera bump makes it look like they're using a cheaper camera? | | |
|
|
| ▲ | pseufaux 4 hours ago | parent | prev | next [-] |
| Definitely an odd choice. Especially when two images later has it again |
|
| ▲ | ChrisRR 3 hours ago | parent | prev | next [-] |
| It always reminds me of the imac from 15 or so years ago when they were touting how thin the imac was. In reality the back was curved, and they took pictures from an angle that only showed off the edge of the screen and not how far back it curved |
| |
| ▲ | swiftcoder 3 hours ago | parent [-] | | > In reality the back was curved, and they took pictures from an angle that only showed off the edge of the screen and not how far back it curved You only see the thickness at the back from an angle where you can't actually use the computer (and for many people, that whole angle is going to be against the wall). This is the good kind of design - making something appear beautiful without compromising the core function. I'm distinctly less convinced about ever-thinner mobile devices that I immediately have to slap a case on... |
|
|
| ▲ | devindotcom 3 hours ago | parent | prev [-] |
| woah - that's pretty shocking to me actually. in the past they generally have just used flattering angles. This is downright deception. |
| |
| ▲ | codehorses 3 hours ago | parent | next [-] | | This is literally just a flattering angle. Not saying it's not deceptive, but they didn't "edit" the camera bump out of the image. | | |
| ▲ | devindotcom an hour ago | parent [-] | | https://www.apple.com/v/ipad-mini/a/images/overview/product-... this is directly side-on. they've def removed the camera bump. In the initial animation at the top where the hand grabs it too. the bump is very clear in shots later! wait... could they have hidden it under the hand? and why does that person's thumb seem extra long?! the more I look at this the less I understand it. | | |
| ▲ | estebank an hour ago | parent [-] | | Perspective is still at play. At arms length, on my phone, if I make it so the flat surface is completely aligned with my center of vision, the bottom side covers at least 1mm of whatever is on the underside. The closer one gets to the phone, the more pronounced the effect. The video keeps triggering my sense of seeing CGI, but the hiding effect on display can absolutely be accomplished in camera. |
|
| |
| ▲ | lotsofpulp 3 hours ago | parent | prev [-] | | I presume it is a flattering angle instead of a falsified image. The camera bump is near the one large button, which was furthest from the camera when they rotate it, so the iPad could have been angled slightly to hide the bump. Maybe someone can try to reproduce it after it comes out to see if it is a false image. | | |
|
