Remix.run Logo
▲ daemonologist 6 hours ago

It's the top image on the product page: https://www.apple.com/ipad-mini/

I would assume, however, that they didn't "fake" it - that they instead chose a filming position and lens such that camera was obscured behind the edge of the device (the edge facing the viewer is the far side from the camera). Bit of trickery for sure though.

▲lynndotpy 6 hours ago | parent | next [-]

For anyone curious, a diagram with the camera can be found here: https://www.apple.com/v/ipad-mini/a/images/specs/buttons_con...

from this page: https://www.apple.com/ipad-mini/specs/

▲andai 4 hours ago | parent | prev | next [-]

Is that a real video or cgi? The motion reminds me of motion tweening.

▲ch_sm 14 minutes ago | parent [-]

Historically, Apple used real photos and video for marketing material, only lit and polished to perfection to create a sort of hyper-real effect. Nowadays, who knows.

▲jotaen 5 hours ago | parent | prev [-]

> I would assume, however, that they didn't "fake" it - that they instead chose a filming position and lens such that camera was obscured behind the edge of the device

I’d suspect the same. From that angle, the camera bump is on the opposite edge; when I hold my iPad Air in the same position, the camera bump is also just about hidden.

That being said, I’d also suspect that Apple chose that angle deliberately.