They're a premium brand, not a luxury brand. That's an important distinction.

Dell, HP, etc. all have premium products as well as their economy ones. Apple just doesn't do cheap and economy products.

When that gold plated Apple Watch came out, you could feel the discomfort. That's luxury brand territory.

Even the most expensive Apple Watch isn't in that "luxury" category anymore.

The people running subscription services within Apple may be measured on metrics (subscriber count/growth) that may not be aligned with the long-term interests of the company as a whole, especially since brand value and the effect of software advertising on hardware sales are hard to quantify.

If it was random products, it might devalue the brand(or at least the app itself), but its clearly just advertising a more powerful product from apple for doing something similar, if you can't do what you want with the given app.

Why they do it? Probably whoever is leading the creator studio team has convinced their boss that they could pump up their numbers by putting this ad in...

I think for luxury brands advertising is even more important. Because they need to justify the inflated value of their brand.

Consider a Ferrari or a Rolex. It's not as much value for money as a cheap car or watch. There's some workmanship sure but most of the increased cost is just perceived value. People buy them because they are expensive, so they can show they have money. That only works if everyone knows it is expensive and the product has a good name.

Cheap stuff sells anyway because people need it and it is the best value for money.

Apple enlisted Hermes to try and convince watch people that they understand luxury. The leather wrist strap costs as much as a new Apple Watch. As another noted here, premium vs luxury can be quite a step.

> They’re a luxury goods brand

How so? Just about any major manufacturer has hardware in the same price range.

>They’re a luxury goods brand,

Or maybe they aren't. They make great devices. I use them. I don't think of them as a luxury though.

They are in business to make money. Brand value and quality are far more nebulous as indicators of value than, say, "We got Brand X to pay us $Y for an ad campaign that will sit in Keynote for the next Z days and will book that revenue on the quarterly results".

The days of leaving revenue opportunities unexploited for some high-minded set of principles or intangibles are over. Line must go up, and population growth in many major markets is flat. When you can't sell to more customers, you have to squeeze the revenue out of the opportunities you do have.

Just tape your CC to the back of your phone, and your muscle memory will work the same.

It's still an ad though. It's just a context-targeted ad: You get it because you use this product and they want to upsell you. That you might want the product doesn't make it less of an ad. On the contrary. Discoverability is one the purposes of ads. Increasing perceived value is another one but not the only one.

It's the line of thinking that companies like Google tend to push. "All our tracking gives you ads for products you are more likely to want!". Well, yeah. Because those ads are more likely to convert to a sale they are more insidious in my view.

I always like it when I see ads for things that I absolutely do not want because it means they haven't figured me out properly. The few times I watch Amazon prime I tend to get car ads, and I hate cars, I'm never going to buy one. Or dodgy gambling website ones, I don't gamble at all, not even a lottery ticket. It means they don't know what I really want and the ad doesn't really put mental pressure on me to part with my money because it's irrelevant.

The title makes it seem like Keynote is showing ads in the UI, and from the screenshot I see a button that if I press it, will accept my credit card so I can buy a thing.

Just because it's hard to discover things I don't yet own doesn't mean I want them shown to me while I'm making a slideshow.

Also, I tried to reproduce this by updating to the latest Keynote and couldn't. Are we sure this is real and not just rage-bait?

Agree, not an ad. Title made it seem like the excessive ads we see in games or iphone apps.

It's not just related it's for getting the paid features of Keynote itself.

Oh we’re well aware. There’s nothing cheaper than upsell nags when you spent what you did already.

An unwanted distraction is an unwanted distraction.

Ads are Ads, people hate to see them whatever they are advertising. Especially when they already paid a lot of money to join the ecosystem, upselling to paid customers feels cheap.

Nobody uses that to excuse Microsoft showing OneDrive ads.

Apple's own cross-promotions are so ugly and ham-fisted that I'm not sure third parties could do worse: https://www.pcmag.com/news/how-to-ditch-unsolicited-f1-ads-n...

I looked, and I'm infuriated.

This is exactly the sort of thing that Apple avoided when it had strong management from Jobs. Now...

Does that make any difference at all? When Windows does it, people pop a fuse, but Apple gets a pass?

Pffffff..

You've got to be kidding? Microsoft has literal third party ads in the OS...

> Given that I can use AI to create completely alternative software stacks

No you can't. Someone can certainly burn a gorillion tokens to make a 3rd rate clone of Adobe suite that get's posted to HN as pre-alpha that fuels 1000 comments like this though.

I wonder how long will it be until people use ai to start reverse engineering all Apples APIs and protocols so that they can make 3rd party open source apps which can use the fruity ecosystem from outside the wall.

> I could make a full macOS clone. I could fix all the little warts that bother me and break out of the walled garden where I want to. Then I can port it to whatever hardware I like.

You could.

You very, very, very likely will not.

They know this and act accordingly.

> I could make a full macOS clone

With like a million bucks worth of tokens? Sure.

> Then I can port it to whatever hardware I like.

I think you're missing a point here.

If you work at OpenAI, congrats on getting people to subscribe in the first place. The marketing is working, OpenAI customers think they're safe from ads!

Upselling your own paid customers is cheap. You already took their money, make them feel valued not like you just want to squeeze them for more.

No. Ad-hate is justified regardless of the product being sold or the platform presenting the ads.

Ads ruin everything.

I don’t like OneDrive ads from the same reason. They are still ads in a product that should be ads free.

If you also agree that people were too sensitive dragging Microsoft then yah, we are getting too sensitive

Ads are annoying whether it's for third party products or not.

Prominent screen in the kitchen used as recipe stand showing ingredients etc.? The possibilities are endless, and I think we're going to love it.

I thought you could click on it, press no/cancel, and it would disappear.

It's been doing this for years now to try to get me sign into iCloud. I finally gave up and signed into the free version, then disabled every single service.

ha there is one way

No, the hot tip is to REA a patch to stop showing the ads, keep the rest.

Yeah same here. I decided to use 5/6 year old trash PCs running Debian. They work absolutely fine. I think I’m actually more productive and certainly less distracted and less broke.

My entire desktop setup was bought with the cash left over from selling my 10th gen iPad. And I got a Xeon E 2276G, 32Gb of ECC RAM and 1TB enterprise SSD for that.

I’d like to switch to Linux, but I can't find a sufficiently functional alternative to Keynote, which I need every day for my work. It’s a shame.

I still feel like iPhones are good devices, but yeah apple is going down hill.

I also get a lot of life out of MacBooks, they have been pretty reliable for me.

So, an ad for DLC is not an ad?