Maybe unpopular take but ... this isn't just any ad. It's a link to another related product in the ecosystem. Discoverability has always been difficult and there are so many features that remain largely unknown to users because of it.

The title makes it seem like I can purchase an ad and have some kind of ill-fitting content jumping around the screen, trying really hard for my attention. Instead I see an upgrade path from what is free and widely available to a potentially better product. I see this with open source projects too.

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wolvoleo an hour ago | parent | next [-]

It's still an ad though. It's just a context-targeted ad: You get it because you use this product and they want to upsell you. That you might want the product doesn't make it less of an ad. On the contrary. Discoverability is one the purposes of ads. Increasing perceived value is another one but not the only one.

It's the line of thinking that companies like Google tend to push. "All our tracking gives you ads for products you are more likely to want!". Well, yeah. Because those ads are more likely to convert to a sale they are more insidious in my view.

I always like it when I see ads for things that I absolutely do not want because it means they haven't figured me out properly. The few times I watch Amazon prime I tend to get car ads, and I hate cars, I'm never going to buy one. Or dodgy gambling website ones, I don't gamble at all, not even a lottery ticket. It means they don't know what I really want and the ad doesn't really put mental pressure on me to part with my money because it's irrelevant.

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gumby271 an hour ago | parent | prev | next [-]

The title makes it seem like Keynote is showing ads in the UI, and from the screenshot I see a button that if I press it, will accept my credit card so I can buy a thing.

Just because it's hard to discover things I don't yet own doesn't mean I want them shown to me while I'm making a slideshow.

	▲	Someone an hour ago \| parent [-]
		Objectively, this isn’t much different from an app offering in-app purchases. Subjectively, however it feels significantly different to me. Reasons why that’s the case that I can think of are: - it shows the offer even when users aren’t searching for the offered product? - the product that is offered doesn’t signal “in-app purchase”? - it doesn’t feel like Apple to do this in this way.

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CharlesW an hour ago | parent | prev | next [-]

Also, I tried to reproduce this by updating to the latest Keynote and couldn't. Are we sure this is real and not just rage-bait?

	▲	imoverclocked an hour ago \| parent \| next [-]
		I just updated and see the same "ad" under New Document -> Choose a Theme.
	▲	wolvoleo an hour ago \| parent \| prev [-]
		Maybe you already own Creator Studio so there is no need to show it to you?

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charcircuit an hour ago | parent | prev | next [-]

It's not just related it's for getting the paid features of Keynote itself.

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bromuro an hour ago | parent | prev [-]

Agree, not an ad. Title made it seem like the excessive ads we see in games or iphone apps.

	▲	gumby271 an hour ago \| parent [-]
		The 8 word title?