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▲ postalcoder 7 hours ago

The overwhelming cynicism about this product I'm seeing here on HN tells me it's going to be a hit.

▲etempleton 7 hours ago | parent | next [-]

I think it is a neat product with two strange limitations that I can't quite figure out:

1. No apps. This would be perfect for my kitchen but I like to watch videos, movies, tv shows while I cook. The aspect ratio is not ideal, but the fact it won't support third party apps means that is not an option. Maybe it will support Airplay video and I can cast from my phone?

2. No battery means it is stuck to the wall. They had to work around this limitation in their own (excellent) promo video by drilling a hole in the middle of their kitchen island. The device would have a lot more utility if it could be moved around a lot and then say in a base station like a Sonos Move.

▲chipotle_coyote 7 hours ago | parent | next [-]

As adamesque wrote, it's going to be more like the Watch or even CarPlay. And I think this is probably the right approach, market-wise: Apple ran with the idea that every device needs its own standalone app ecosystem, to the point where they even tried putting an app store in iMessage, and it didn't really work out. Apps on the Apple TV that aren't effectively "channels" (i.e., streaming services) have mostly fizzled, and I bet most readers even on Hacker News forgot that the Watch even had a standalone app store for a while. The HomeView absolutely seems like the kind of device that's going to do better with "companion apps": install them on your phone and let them install a little mini-app or widget on the HomeView. I don't need to manage a whole new set of apps on my smart home gadget---I just need to be able to futz with lights and the thermostat, listen to music and podcasts with the music and podcast app of my choice, and get to my recipe app if I'm going to be one of those monsters who puts one in the kitchen.

As for the battery, this doesn't look like a kind of device that's intended to travel with you room to room---but I agree it would have been smart for them to give people the option.

▲edlea 4 hours ago | parent | next [-]

I built an iMessage app that allows my wife and I to easily send goal updates from our daughter's football matches. Typing who scored what goal, or even keeping track of the score to send to each other when you're standing on the sideline in the cold and rain on a Saturday morning wasn't fun. This works so much better.

The right app, in the right place can make a lot of sense

▲WorldMaker 4 hours ago | parent [-]

The built-in "Check In" app is really great (it automates the "text my parent/friend/relative when I get home" flow, including texting obvious delays from GPS tracking data). iMessage apps are a good idea in general even without a "deep bench ecosystem". Though obviously when it was added Apple was hoping for something like the ecosystem seen in the Asian messenger app space where WeChat and others became the primary app stores and "everything" became a messenger app for a while. (Even in Europe there have been points where WhatsApp had a huge app ecosystem.)

Arguably part of why those app ecosystems worked so well was because they were a cross-platform app experience and iMessage only working for Apple devices and most iMessage apps only capable of strong experiences in "blue chat" iMessage user only streams was always a hiccup for why Apple didn't see a larger uptake in the iMessage app ecosystem.

▲etempleton 6 hours ago | parent | prev | next [-]

Yeah, as long as there is a way to cast video to the device I think it works...some consumers may struggle with that as they are used to apps being on device, but it works for me.

The battery issue, I agree it is kind of a single room device, but I could see wanting to move it around the room I am in. If I am say, washing dishes versus cooking at the stove, versus doing prep work. Right now I move an iPad around with me in the kitchen. Also, for when there is a facetime call being able to best position it for what I am currently doing verus having to move to the device and face it.

▲jonhohle 6 hours ago | parent [-]

Unless made for a square display, video will not be ideal on this device. Even SD NTSC content is 4:3 and would require cropping or matting. Anything modern would be tiny on this display.

I think the aspect ratio makes sense for the form factor, recipes, FaceTime, music, etc. but it won’t be a very good video device.

▲etempleton 5 hours ago | parent [-]

Yeah, and the screen is just 7 inches to begin with. I just don’t know if I would get enough utility out of this device… I think it would be more interesting if it was a MagSafe dock for an iPad and that put the iPad into home hub mode or something.

▲troupo 5 hours ago | parent | prev [-]

> to the point where they even tried putting an app store in iMessage

Wveryone tried to put app atores inside messages because that's what all messaging apps in South East Asia do.

However, none of western companies ever actually understood how that works.

▲adamesque 7 hours ago | parent | prev | next [-]

From the product website:

"Additional apps. HomeView supports compatible third-party audio and video apps from your iPhone for a familiar experience across devices."

If I had to guess this would be kind of similar to the way CarPlay supports apps, but it's admittedly possible this just means "you can use AirPlay yaaaay".

▲etempleton 7 hours ago | parent [-]

Yeah, I assume, but they haven’t shown that at all. I would be fine with a standard AirPlay video implementation.

▲mat_epice 6 hours ago | parent | prev | next [-]

I agree that a battery would have been nice. My first thought was that I would like to move this around in my kitchen while I'm doing this and that.

That said, since it's USB-C, it's possible to put a battery pack on it. Cue the third-party ecosystem making a specially shaped battery that can attach to the base (or compatible stand mount with battery for the wall-mounted version).

▲groundzeros2015 6 hours ago | parent | prev [-]

Apps sucks. The phone is the only one people use apps for and even then. When was the las time you wanted to install an app?

▲glhaynes 41 minutes ago | parent | prev | next [-]

I wish there were anywhere that adults could talk about interesting stuff intelligently without a thousand stupid and/or I've-already-thought-about-this-and-the-basic-talking-points-aren't-going-to-change-my-mind arguments taking up 99% of the space.

I feel like maybe the answer is browser-integrated LLM plugins tasked with "I don't ever want to see anything having to do with this topic of argument ever again."

▲gyomu 7 hours ago | parent | prev | next [-]

Well, this is Hacker News, and you can’t even make apps for the device - there’s nothing to hack on. Of course this audience isn’t excited about it. It’s a Facebook Portal, with better privacy (at least).

▲elxr 2 hours ago | parent | next [-]

Hacker news isn't just programmers nowadays.

If this didn't have apps, but did have beautifully designed physical inputs, a color e-ink, and cost 1/3 as much I'd still be very excited for it.

It's just a bit derivative and isn't priced to take over the market (like the mac mini in 2025 was).

▲mahboi 4 hours ago | parent | prev [-]

Installing apps on a phone isn't hacking. An actual hacker would find ways to make this run Marble Blast Gold.

▲r0fl 7 hours ago | parent | prev | next [-]

At $299 they’ll sell millions of these in no time

The Apple TV is the same price

iPhones and iPads are so expensive these days that this feels like a steal

I’m buying one for my parents and one for my in-laws for Christmas. Easy $300 gift that I know they won’t have.

I’m sure I’m not the only one who will have that idea

▲a012 7 hours ago | parent | next [-]

Me too, it’s much cheaper and more convenient than you have to have a dedicated phone that for everyone could use at home.

▲cromka 6 hours ago | parent | prev | next [-]

It's crazy that the LG doorbell camera, which is basically a video sensor with a button, i.e. way, WAY less of a hardware, is $249.

Where do they get that pricing from?

▲compounding_it 3 hours ago | parent [-]

>Where do they get that pricing from?

I cant buy the LG doorbell camera at my local mall in a fancy store. I had not even heard of it until now.

Volumes of 100s of millions on chips and volumes in hundreds of thousands will have a huge price difference. We are talking 2 orders of magnitude higher.

▲llm_nerd 7 hours ago | parent | prev | next [-]

>The Apple TV is the same price

This is a funny framing. For those who don't know, the Apple TV 4K debuted at $129 USD. Apple then slightly improved the remote and bumped the price up to $199 USD.

Now today they announced a marginal upgrade -- they added a microphone in the base unit and not just on-demanded toggled on the remote, such that it will always be listening, along with a slightly improved CPU -- and they pumped the price to $299 USD.

So sure, the Apple TV is the "same price", to basically universal derision because they took a successful product and decided to turn it into a shakedown.

And to the root post about how great of a success this will be, virtually an identical top-ranked comment happened in the Vision Pro release. I mean, every flopped product has someone doing the "wow I guess it's going to be a huge success" when people question the point.

▲compounding_it 3 hours ago | parent | next [-]

My guess is that memory is the real reason for the price upgrade. Apple probably added some things to mask the price increase but the real reason is the chip. The old 4GB ram in A15 Bionic probably bumped in price so it went up to 199$ and now the new chip costs even more. Also its easier for Apple to make the same chip in a lot of hardware as opposed to having multiple chips being made, especially when its fused with memory and thats costing a lot.

▲llm_nerd 2 hours ago | parent [-]

Sure, Apple's BoM has definitely increased given the pressures on the fabs.

By no analysis remotely at the pace that their MSRP has, however.

The primary reason the price has spiralled is that Apple is running out of new markets, so every product needs to feed the greed to a greatest extent as they increasingly squeeze their existing customers. It's the same reason why there are paid ads in the AppStore, on Apple Maps, and so on. Expect this behaviour to become more obvious.

▲troupo 5 hours ago | parent | prev | next [-]

And AppleTV which could've been the hub for home automation is crippled in every possible way and is all but useless for this purpose.

▲a012 6 hours ago | parent | prev [-]

The Vision Pro would be successful if they priced it to sub $1000

▲moralestapia 6 hours ago | parent | prev | next [-]

If I could hack/root these somehow, even just sideload an app of my choice it would be massive for my personal life.

I have a lot of sensors, and always build variations of "a dashboard with a touchscreen" to play with them.

Insta-buy for me :).

▲artisinal 6 hours ago | parent | prev | next [-]

I bet the local thrift stores are going to love all the gifted HomeViews they are going to receive in 2027.

▲SomeonesAccount 7 hours ago | parent | prev | next [-]

Exactly. Perfect gift

▲alerighi 5 hours ago | parent | prev [-]

$299 is not cheap, is more than what the phone that the average person has costs (that is not an iPhone). And with a smartphone you surely can do much more things than that object. With $299 you can also buy a tablet, even a decent one, where you can install whatever app you want.

But even if it did cost $10, it would still be a waste of money because you spend $10 on an useless product, you would be better to spend them to eat a pizza, it would be more useful.

What do you use it for? This reminds me of the digital photo frames that everyone had back in the days and that were almost finished in a drawer after 1 month of usage.

A useless device that sits on a table with the sole purpose to waste electricity, that for what it costs these days, better to use it for something more useful.

▲mahboi 4 hours ago | parent | next [-]

$300 doesn't buy you a decent tablet, let alone a laptop. I say this because I thought about using it in a conference room, but lack of 3P apps means never mind.

▲pixelatedindex 5 hours ago | parent | prev [-]

> $299 is not cheap … But even if it did cost $10, it would still be a waste of money because you spend $10 on an useless product

Moving goalposts aside, how do you know it’s useless? You might not have a use for it, but it’s weird to make such blanket statements for a product that hasn’t even been out yet.

▲afavour 7 hours ago | parent | prev | next [-]

Yeah I'm absolutely the market for this thing. We have an old Google Home that we use as a digital photo frame and Google has progressively destroyed every other piece of functionality we once used on it.

My only complaint is that a truly environmentally friendly company (like Apple claims to be!) would make this OS available for old iPads. I'm quite sure they're capable of running it (or at least a stripped down version thereof) and lots of people have old iPad Minis sitting around.

▲eddieroger 7 hours ago | parent [-]

Cynicism about selling new devices aside, if they really want Siri intelligence on these, old iPads can't do it, and Apple won't (if they can avoid it) sell a "product" with varying features.

▲WorldMaker 4 hours ago | parent [-]

The multi-user Face ID enclave also sounds like hardware that old iPads don't have.

▲joewhale 7 hours ago | parent | prev | next [-]

Agree. $300 for a speaker + home automation hub + timer + digital picture frame appeals to a lot of older people and busy parents who spend a lot of time in the kitchen.

▲WorldMaker 4 hours ago | parent [-]

My parents have been using an Alexa screen for years for this, but then started buying cheap Android-based picture frames because they somewhat want out of the Alexa ecosystem (and also couldn't resist "cheap" for larger form factor picture displays). I could definitely see recommending this as an option to consolidate their ecosystems somewhat.

▲odiroot 6 hours ago | parent | prev | next [-]

It's definitely going to be a hit among people locked in the Apple ecosystem.

▲mleo 6 hours ago | parent | prev | next [-]

I can’t wait to get rid of the last of one retailer/tech giant’s ad machines in my house and replace it with another tech giant’s device. No sarcasm there either. Going down to one voice system across all devices available in house and out of the house, easily, will be nice.

▲tuesdaynight 6 hours ago | parent | prev | next [-]

Yes, I predict the same outcome. For one, I would buy it if I could. I don't get why people think this won't sell when Alexa has a market (and I believe that Apple can be better at a consumer device than Amazon)

▲ 5 hours ago | parent | prev | next [-]
[deleted]
▲parasti 7 hours ago | parent | prev | next [-]

This being the top comment posted mere 30 minutes after the article itself tells me the cynicism is not overwhelming.

▲cromka 6 hours ago | parent | prev | next [-]

Product is great, IMHO, but it ties a whole family to one company's complete set of Hardware, Software and Service offerings.

I feel like it may be the kind of product that makes people realize how much they had become owned by one coroporation.

▲microtonal 6 hours ago | parent | prev | next [-]

Shrug

It looks like a nice device at a reasonable price. I looked at the video, but it doesn't solve any problems I have. We ban screens at the dinner table, it's for having attention for each other, not for screens. I never have to ask for a recipe for french toast, it's either in my head, or in cookbook, or written down on paper. The very rare number of cases someone loses their key, we can just look it up with Find My on the phone, it's such an irregular occurrence that it's not a hassle to find it with a phone. For random queries, phones with Siri can already listen, but the voice recognition or LLM fails on too many queries anyway not to be frustrating.

I could see it being useful as an additional control panel for the smart home, but Home Kit and the Home app are still pretty useless for the smart home. It can't even show a temperature graph or trend, let alone do many other things. So I would like a Home Assistant/Homey/whatever display (which would be possible if it supported apps).

I am sure this will sell plenty. It's an Apple device, people will just buy it for that reason, especially if it's not in the Apple Vision Pro price class. Will the get used a lot? Probably by a very small subset of people. Just like Siri doesn't get used a lot beyond setting timers when you are not in an English-speaking country, or even worse, use multiple languages in daily life. I am not in the US and most people I know never use Siri.

Aside from that most people seem to be more interested in digital detox than getting more pervasive tech in their lives.

▲charlesabarnes 6 hours ago | parent | prev | next [-]

People were cynical on here about the Apple Vision Pro as well...

▲phoghed 6 hours ago | parent [-]

Every human on earth was cynical about that thing, but it was mainly price driven by my recollection. This thing is relatively cheap.

▲joshstrange 5 hours ago | parent | next [-]

The AVP failed on price, yes, but also the limitations of the software (and lack of content, which I think go hand-in-hand).

The AVP was just an iPad that you strapped to your face. Yes, it had apps, but they could only do more-or-less the same things an iPad app could (in 3D, sure).

That's why I returned mine, it was way too limiting of a platform for the cost. This, while cheaper, is even more limited (no apps).

▲bigyabai 4 hours ago | parent | prev [-]

> Every human on earth was cynical about that thing

You should go and reread the HN thread then. There were people ripping the "Nomad" quote and insisting that it was the next big thing: https://news.ycombinator.com/item?id=36201593

Some excerpts from top comments:

  But it's going to be a hit. HN is going to be swamped with "How I used Vision Pro to..." posts when it comes out.

  It would very obviously be useful for work if you can actually get high res, effectively unlimited monitor space.

  [...] considering it is a phone, laptop and massive display bundled into I'm pretty sure there's a more than sustainable market for it.

  It’s come in at $3499 and if it performs as good as those videos make out then, if anything, it’s a bargain.
Suffice it to say, there are people that will just say whatever is satisfying to them regardless of how good the product actually is. Maybe a better example is the HomePod, which died an agonizing death despite the people who were certain that the smart home was Apple's final frontier.
▲phoghed 28 minutes ago | parent [-]

This is one of the most out of touch social media platforms. The Vision Pro was universally ripped on everywhere else.

Idk what you’re talking about with the HomePod. It’s still on sale now, they just announced a new one today. Sure it’s not doing AirPods numbers most likely, but it’s not the same category of failure as Vision Pro.

▲tibbon 6 hours ago | parent | prev | next [-]

A failure, just like Dropbox!

▲partiallypro 4 hours ago | parent | prev | next [-]

I think this entire form factor is useless when you have phones and tablets around the house. Will it sell? Probably, it's Apple. Will people use it for anything other than a clock on their counter and maybe a smart speaker? I would bet no.

▲vachina 5 hours ago | parent | prev | next [-]

A product needs to fulfill the needs of the lowest common denominator to become a hit. This does not seem to address or solve any problems of the lowest common denominator.

It is like the Apple XDR display. Cool to have, but useless in the grand scheme of things.

▲mihaaly 6 hours ago | parent | prev | next [-]

The audience here does not really represent the generic population.

And, as the word hit usually meant for something positive, I just wish to highlight that being a financial success does not always mean that something is sensible, worthwhile, beneficial considering the overall picture. Usually being pretty is enough.

▲spiderfarmer 7 hours ago | parent | prev | next [-]

My problem is mainly with the family dynamic in their 'film'. Nobody in that ad seems happy, they even seem to hate each other. Is this normal enough in the US that people can ignore it and focus on the product?

▲glst0rm 42 minutes ago | parent | next [-]

The teen is just like my son ... but unlike the dad I don't allow him to be a jerky meanypants. What a pushover dad.

▲retsibsi 4 hours ago | parent | prev | next [-]

Hah, I just watched it on your recommendation. I think they were going for the vibe of a cynical sitcom... but they forgot to put any decent jokes in, and they didn't do what successful sitcoms do and paper over the nastiness with charisma and some moments of warmth. So it's just 3 minutes or so of stress-inducing bleakness.

▲spiderfarmer an hour ago | parent [-]

Even if they succeeded in the sitcom idea, how does that promote their product? It’s easily the worst ad from Apple I have seen in a long time.

▲robotshmobot 6 hours ago | parent | prev | next [-]

This is just what technologists think families are like

▲moralestapia 6 hours ago | parent [-]

If that were my family, I'd run away and cut all contact with them.

If this is what families are like in the US, I can understand why people become massive drug addicts and even to take their lives ...

▲spiderfarmer 3 hours ago | parent [-]

Well, if their leadership is anything to go by..

▲djeastm 5 hours ago | parent | prev [-]

I don't know about hate, but it is funny to see their take on the modern family (no pun intended).

▲artisinal 7 hours ago | parent | prev [-]

"No wireless. Less space than a Nomad. Lame."