My problem is mainly with the family dynamic in their 'film'. Nobody in that ad seems happy, they even seem to hate each other. Is this normal enough in the US that people can ignore it and focus on the product?

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glst0rm an hour ago | parent | next [-]

The teen is just like my son ... but unlike the dad I don't allow him to be a jerky meanypants. What a pushover dad.

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retsibsi 5 hours ago | parent | prev | next [-]

Hah, I just watched it on your recommendation. I think they were going for the vibe of a cynical sitcom... but they forgot to put any decent jokes in, and they didn't do what successful sitcoms do and paper over the nastiness with charisma and some moments of warmth. So it's just 3 minutes or so of stress-inducing bleakness.

	▲	spiderfarmer an hour ago \| parent [-]
		Even if they succeeded in the sitcom idea, how does that promote their product? It’s easily the worst ad from Apple I have seen in a long time.

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robotshmobot 7 hours ago | parent | prev | next [-]

This is just what technologists think families are like

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moralestapia 6 hours ago | parent [-]

If that were my family, I'd run away and cut all contact with them.

If this is what families are like in the US, I can understand why people become massive drug addicts and even to take their lives ...

	▲	spiderfarmer 3 hours ago \| parent [-]
		Well, if their leadership is anything to go by..

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djeastm 6 hours ago | parent | prev [-]

I don't know about hate, but it is funny to see their take on the modern family (no pun intended).