Why would they want to? They make even more money selling their own computers with their CPUs.

If they sell every CPU they can make there’s not much headroom to make more

they deliberately do not want to enter the server market. it is literally an entirely different thing than what they're doing right now. they can't do any of their vertical integration there, there's no moat for them.

like Tim Cook said (quoting Steve I believe) - it's about knowing how to say no 1000 times so that you can say yes to the right thing once, and then put your all into that

I was required to use a Macbook Air in my last job. I hated small things like the window management, the keyboard lack of delete, home, etc keys. There were ways to work around this. Cold aluminium in an aircon office though was no fun, and the keyboard lacked travel.

For I came from almost a decade on Debian. I had become used to the ways of GNOME, I enjoyed GNOME 3 even and had no gripes about systemd.

Now I am in Windowsland. This is hell. I have no filesystem and cloud works the exact opposite way it should pretending we all see the same thing. I cannot email an attachment without closing - why is this? The concept of a shared folder has changed to everyone sharing their 'personal drives' while having no user-facing audit on what is shared with whom and via what link. Somehow a 4-digit pin is as authorative as a password to everything but a network printer that demands passwordy login. At the sane time, windows lacks handy preset printing like mac or linux - its there but buried, like everything in windows, thus not handy. The sleep key wakes the laptop and bypasses all login security. Copilot cannot be turned off unless done so by an organisation admin. At the same time, trusty fallback productivity tools like VBA fail as there is no filesystem - productivity workers are cripled using their 'everything looks like a nail if all I have is a windows hammer tool'. Teams still isn't as good for simple chat as Windows Communicator was a decade and a half ago and there isn't another option in the windows stable in sight. A 10th gen Intel chip gets overpowered by this all every hour or two. Possibly triggered by Adobe Acrobat - software that no one needs - trying to install a further part itself again.

Corporate Windows is a horror. How did it get so bad?

Try a Mac with corporate spyware installed. My company issued M2 pro was draining the battery in 3 hours while being super hot and noisy.

I think eventually they pushed a spyware update that improved a bit the situation but not by a lot.

Meanwhile my personal M1 Pro had truly full day battery life.

> it does it without getting hot or having it's fan sound like it's a fighter jet taking off.

I have an M4 MacBook Pro. It gets hot. The fan kicks in, and it gets noisy. I can't say whether it is T14 noisy since I never heard one. As for the cool and fanless MacBook Air, my understanding is that Apple is quite aggressive with thermal throttling. That's perfectly acceptable, even desirable, under some workloads. Under other workloads, it is not.

Same here. Have a Base M1 Air. Will trade that for M7 Base Air maybe if I can drag this one for a while. I can't go back to computers with noisy fans. It seems too last generation since the M1 launched.

A significant portion of the Apple Silicon efficiency gains would have come from shifting away from discrete GPUs. At that time it was very normal for the integrated GPU to be minimal (slow) because people who need it get a discrete GPU. Things are very different now because we push far more onto the GPU now vs. back then, which made Intel and AMD scale them up out of uselessness. Now most people don't really need a discrete GPU because the integrated ones are fast enough to even handle some gaming.

nice that you can simply run your favorite OS (virtualized)

Not just single core perf though. Very efficient idle TDP, efficient all core boost, efficient all core TDP, and efficient mid-high performance tier accelerator (GPU, NPU) TDP.

They also seem to have the biggest memory pool attached to a GPU at a “reasonable“ price don’t they? There’s a reason people really want Mac Studios.

Yep, good point. Their mobile OSes are annoyingly locked down, that is for sure...

And I suspect they will lock it down in a year or two.

It was only really open to ease the transition between intel and arm.