| ▲ | Grombobulous 2 hours ago |
| It’s painful to watch this because the recipe for success at Microsoft is so obvious. They’ve just been fumbling the ball for so many years that it’s catching up to them. And the thing is they’re not unprofitable. Gutting their studios and technology development isn’t going to help growth, it’s going to contract the business. |
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| ▲ | realo 2 hours ago | parent | next [-] |
| But it will result in a fat bonus for Asha Sharma. The only thing that truly counts, for her. |
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| ▲ | nozzlegear an hour ago | parent [-] | | What makes you think that? | | |
| ▲ | jayd16 an hour ago | parent | next [-] | | If she didn't get paid to be the face of the blood letting then she didn't negotiate well enough. | |
| ▲ | baggachipz an hour ago | parent | prev | next [-] | | Classic "glass floor" hire. Take the fall, get paid. | |
| ▲ | bigstrat2003 14 minutes ago | parent | prev | next [-] | | She's a corporate executive. Maybe she's not willing to crash the business and take a golden parachute, but if so she's one of a vanishingly small crowd. I would personally bet that she's willing to slash and burn just like other corpos are. | |
| ▲ | globular-toast an hour ago | parent | prev [-] | | She works for Microsoft. It's kinda their thing. | | |
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| ▲ | satvikpendem 2 hours ago | parent | prev | next [-] |
| What is the recipe? |
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| ▲ | lenerdenator 2 hours ago | parent | prev | next [-] |
| Growth over a long period of time involves two things: consistency in vision, and willingness to take risks. We do not have a market designed to reward these things, at least not for the likes of Microsoft. For them, it's far easier to simply cut people while collecting on their previous labor. Once the product of that previous labor is no longer as valuable, it can then simply be spun off or shut down permanently. |
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| ▲ | eightysixfour 2 hours ago | parent | next [-] | | I actually think this is the wrong diagnosis of this situation. The studios in Microsoft gaming appear to have been given a lot of room to take risks under previous leadership, build passion projects, etc. while letting big franchises sit on the side. Those things ended up being anywhere from abject failures to small successes - where some players and critics loved them - but most don't seem to be commercial successes. In the meantime we haven't seen a new Quake, Fallout, Elder Scrolls, Perfect Dark, Fable, Banjo, Conker, or the myriad of other mainstream IP they owned in decades. Most of these franchises have lost a ton of value after sitting on the shelf for so long without releases. | | |
| ▲ | tayo42 2 hours ago | parent | next [-] | | I'm confused, do people want endless sequels or not? | | |
| ▲ | pjc50 2 hours ago | parent | next [-] | | The lesson of Nintendo is yes. Note that this is different in gaming than film because of technical progression. But also Nintendo are very good at "same charm, familiar characters and plot, different feel". | |
| ▲ | eightysixfour 2 hours ago | parent | prev | next [-] | | People will tell you they do not want endless sequels. Sales numbers will mostly disagree with them. | |
| ▲ | zamadatix an hour ago | parent | prev | next [-] | | It's like phones with smaller screens: they always sell poorly in comparison when available and then it's all you hear about online when it's not. The usual tricks of "noise signals how many are really upset in absolute terms, not the relative popularity", "people will still make noise about what they don't like regardless if that's more popular overall", and "people who hate one attribute of the product can often still like it enough to buy overall". | |
| ▲ | runako an hour ago | parent | prev | next [-] | | If Microsoft didn't want to use IP of existing studios, they should not have bought those studios. Why buy id if not to get more id? Disney + Marvel offers a roadmap for extending existing IP. (Keep in mind that the Marvel acquisition was in 2009.) | |
| ▲ | HDThoreaun 19 minutes ago | parent | prev | next [-] | | Obviously people want sequels, that's why hollywood makes so many of them. | |
| ▲ | Melatonic an hour ago | parent | prev [-] | | Its Microsoft - why not both? |
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| ▲ | lenerdenator 2 hours ago | parent | prev [-] | | The thing is, every time you take a swing on one of those big IPs, you take a risk. Sure, you can do well: Skyrim was a big step up from Oblivion, for example. But you can also screw things up (see: Halo), or fall into the trap that Valve has fallen into with Half-Life 3 where the expectations of the public can never be truly met. I think what they want to do is make the next WoW. Low-risk, customer lock-in, people identifying themselves with their consumption of the IP to an almost ludicrous degree. You see that already in some ways with Fallout 76. | | |
| ▲ | eightysixfour 2 hours ago | parent | next [-] | | > The thing is, every time you take a swing on one of those big IPs, you take a risk. I think the entire content production industry, no matter the medium, is aware of the risk/reward of rerunning existing IP vs creating new IP. There's a reason we get retreads of retreads elsewhere, existing IP is lower risk, higher reward, pretty much always. Halo is a good example - they fumbled with Infinite. It just wasn't very good. Yet the remake of Halo: Combat Evolved is getting a ton of attention from the fanbase and broader gaming community. If the next Halo is good, that fanbase will come back around. > I think what they want to do is make the next WoW. Low-risk, customer lock-in, people identifying themselves with their consumption of the IP to an almost ludicrous degree. You see that already in some ways with Fallout 76. This is what they now want from Mojang and Minecraft. Asha even called it out in her letter. | | |
| ▲ | WorldMaker 24 minutes ago | parent [-] | | > Yet the remake of Halo: Combat Evolved is getting a ton of attention from the fanbase and broader gaming community. If the next Halo is good, that fanbase will come back around. The fanbase already has the Master Chief Collection. The remake seems doomed to fumble worse than MCC's notorious launch issues and it should be obvious to anyone looking at the project on paper. MCC was a team with ownership trying to learn the ins and outs of decades of work on the Slipspace engine to recreate each step of the Halo journey in an upgraded/consolidated form of its own engine. The new remake is a mostly outsourced team that basically owns nothing trying to recreate Halo mechanics in UE5 with the help of LLMs and other AI upscalers. That's nothing like what the real fans should want for the franchise. It reeks of corporate mismanagement misunderstanding what IP is for. It also reeks as a slap in the face for the hard work on the MCC (and yeah 5 and Infinite, fumbles and all). |
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| ▲ | throwaway27448 2 hours ago | parent | prev | next [-] | | > I think what they want to do is make the next WoW. Low-risk, customer lock-in, people identifying themselves with their consumption of the IP to an almost ludicrous degree. Sure, who doesn't want that? You don't get there by gutting the veterans who can rapidly iterate and know the technology and gaming landscape well. In my eye these kinds of layoffs are simply their giving up. | |
| ▲ | xboxnolifes 2 hours ago | parent | prev [-] | | Making the next wow is not low risk. Making a largescale, successful MMO is probably the riskiest endeavor in video game development. |
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| ▲ | HumblyTossed an hour ago | parent | prev [-] | | > consistency in vision, and willingness to take risks. Agreed. If you are looking at a chart of performance and it's flat or slightly increasing year over year for a few years, you're not doing great. You need to see some dips which means you tried and failed. Without those, you won't ever see the big jumps. |
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| ▲ | bigbuppo 2 hours ago | parent | prev | next [-] |
| Have you ever watched Shaq fall? |
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| ▲ | reactordev 2 hours ago | parent | prev | next [-] |
| Microsoft’s Modus Operandi. |
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| ▲ | dismalaf 2 hours ago | parent | prev | next [-] |
| In my experience, once organizations have enough history and size, they can't just pivot. Whatever happens within MS the organization makes it impossible for them to become anything other than what they've always been. Their MO will always be EEE and they'll always (attempt to) abuse their monopoly power, while giving corpos and consumers just a glimmer of hope to keep them strung along... Also any company they acquire will be gutted until it looks like the rest of the org. |
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| ▲ | tonyedgecombe 2 hours ago | parent [-] | | >Also any company they acquire will be gutted until it looks like the rest of the org. I'm trying to think of a Microsoft acquisition which has been a success. Nothing comes to mind. |
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| ▲ | TylerE 2 hours ago | parent | prev [-] |
| They are unprofitable though. Profit margins of the entire Xbox division are less than just sticking the money in the bond market. |
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| ▲ | gruez 2 hours ago | parent [-] | | margins can't be compared to interest rates, because it's comparing revenues against costs. Comparing that with interest rates yields nonsensical results. If you want a proper comparison, you'd need return on capital, which requires you to figure out how much capital is in the gaming division. | | |
| ▲ | TylerE 2 hours ago | parent [-] | | Why not? If you input $1000 into process A which returns $20, and inputing $1000 into process B returns $30, you'd be insane to invest in process A and not process B, right? | | |
| ▲ | gruez 2 hours ago | parent [-] | | That example only says 3% margin is better than 2% margin, not whether the hypothetical process yields better results than a bond paying 4% (or whatever). If the said process takes exactly 1 year to complete, and requires all the inputs to be provided upfront, then its margins can be directly compared to bond yields, but businesses are rarely that simple. | | |
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