| ▲ | ryandvm 4 hours ago | |||||||||||||||||||||||||||||||||||||||||||||||||
I don't doubt the Neo is a quality product, but I'm curious whether cheap MacBooks are going to sabotage Apple's cachet as a luxury brand. It's my personal experience that iOS users tend to look down on "green bubbles" in a way that can only be explained as some sort of brand superiority complex. I'm sure millionaires wouldn't appreciate it if Lamborghini sold a $25K model... | ||||||||||||||||||||||||||||||||||||||||||||||||||
| ▲ | snowwrestler 3 hours ago | parent | next [-] | |||||||||||||||||||||||||||||||||||||||||||||||||
Apple has never been a luxury brand. It’s a label lobbed at them by critics and fans of competing products. But it’s never been supported by their price points, volumes, marketing, or operations. The few times they have tried to play in the luxury market, like their gold $10k Apple Watch, it went pretty much nowhere and they quickly stopped. They make not-crappy productivity tools at not-cheap price points, and aim for top-5 market share. That’s not a luxury product strategy. They are a lot more like Honda or Volkswagon than Lamborghini. | ||||||||||||||||||||||||||||||||||||||||||||||||||
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| ▲ | thewebguyd 4 hours ago | parent | prev | next [-] | |||||||||||||||||||||||||||||||||||||||||||||||||
I don't think it'll dilute the brand at all. The neo still feels like a premium product. Other laptop OEMs are now starting to come out with their competitors, and they are putting 1080p crap display panels on them like they always do. A $599 laptop with a 1080p screen from Dell is going to feel like a cheap piece of junk next to a Neo. | ||||||||||||||||||||||||||||||||||||||||||||||||||
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| ▲ | elicash 4 hours ago | parent | prev | next [-] | |||||||||||||||||||||||||||||||||||||||||||||||||
I haven't had the chance to touch one yet. But the reviews seem to suggest the hardware doesn't "feel" cheap in the way a lot of low priced computers can. I can't vouch on whether it's true, but that's the brand question here in my opinion. If the hinge was crappy and it felt like it was going to break any second and the keyboard was a return to the butterfly and it was slow and so on, because they wanted to make it cheap, then yeah I think that'd hurt their brand overall. | ||||||||||||||||||||||||||||||||||||||||||||||||||
| ▲ | rjrjrjrj 4 hours ago | parent | prev | next [-] | |||||||||||||||||||||||||||||||||||||||||||||||||
They make the best-selling phone model in the world. Best-selling smart watch, etc. Apple is not a luxury brand. | ||||||||||||||||||||||||||||||||||||||||||||||||||
| ▲ | webnrrd2k 3 hours ago | parent | prev | next [-] | |||||||||||||||||||||||||||||||||||||||||||||||||
It's not Lamborghini, but Lotus had the $40,000 Elise a while ago. I don't remember how it worked out in the end, but a lot of people were excited about them at the time. Edit lot -> not | ||||||||||||||||||||||||||||||||||||||||||||||||||
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| ▲ | summermusic 4 hours ago | parent | prev [-] | |||||||||||||||||||||||||||||||||||||||||||||||||
> I'm sure millionaires wouldn't appreciate it if Lamborghini sold a $25K model... Oh no, won’t someone think of the millionaires | ||||||||||||||||||||||||||||||||||||||||||||||||||