Andy Warhol, on Coca-Cola:

>What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coca-Cola, Liz Taylor drinks Coca-Cola, and just think, you can drink Coca-Cola, too.

Apple isn't _quite_ Coke, but they have a similar dynamic because they can deliver quality at a scale that makes them cost-competitive. They do exist in upscale market segments, but it doesn't define them as a company. They don't artificially keep the costs of Mac Studio sales low to drive demand.