I haven't had the chance to touch one yet. But the reviews seem to suggest the hardware doesn't "feel" cheap in the way a lot of low priced computers can.

I can't vouch on whether it's true, but that's the brand question here in my opinion. If the hinge was crappy and it felt like it was going to break any second and the keyboard was a return to the butterfly and it was slow and so on, because they wanted to make it cheap, then yeah I think that'd hurt their brand overall.