How could this mixup possibly lead to the head of product announcing a Bruno Mars collaboration on stage???

I’m trying to imagine the series of events that could lead to this happening and I’m coming up woefully short.

This really sounds like an AI voice agent transcribed "Thirty Seconds to Mars" to "30 seconds for Bruno Mars" and then no one actually proof-read the thing.

Probably like the children game "Broken Telephone" or "Gossip" where after a long chain of word of mouth input does no longer match output. Sprinkle communication between different companies on top of that.

Thirty Seconds to Mars -> "The Mars band" -> ?? -> Bruno Mars

I routinely have to correct product managers repeatedly on key details of how their products work and how their customers operate so this doesn’t surprise me at all. It is totally a mistake I could see a product management director having been corrected on a dozen times but they keep making it.

Four Seasons Total Landscaping.

It’s hard to spin it as a mixup when both acts were announced at the event.

It's a simple tale, one as old as time - the religious scammers started believing their lies and drank the kool-aid.