This is one of the more broadly normal HN-reaction threads to large public news event I've seen in a while. A lot of love for Apple, respect for the decision, and respectfully stated nuance. Surprising and good.

I still haven't scroll down to the bottom, I don't want to spoil my impression. But it's great to see a positive reaction. Good way to mark the moment. Tim has been CEO for 15 years roughly, since Steve's passing. This guy seems much younger than Tim was when he ascended. I hope he really takes it to the next level.

Got a feeling that Apple has some Amazing new hardware category-making products coming out of the 'skunkworks' over the next 3 years.

▲ user_7832 2 days ago | parent | next [-]

I don't intend to be a contrairian purely to be one, but Apple is the same company that (to paraphrase) wanted to "see Saurik cry".

This being hackernews, I hope to be excused for siding with a white hat code-hacker over a trillion dollar corporate.

(And that's not getting into all the other morally questionable stuff they've done.)

▲ throawayonthe 2 days ago | parent | next [-]

trying to find the context, saurik seemsto be Jay Freeman[0], known for Cydia[1]; i'm guessing apple was 'unhappy' about his work around software for jailbroken iphones, but nothing immediately popped up, what did they do?

oh i guess it's from a court hearing[2] when his company was suing apple over app store monopoly ("... they are talking about an iOS update that, quote, broke Cydia Impactor. Where they said, it feels too good to destroy someone's spirit. We did something else today that will kill him again with a little smiley emoticon.")

[0] https://en.wikipedia.org/wiki/Jay_Freeman [1] https://en.wikipedia.org/wiki/Cydia

[2] https://www.courtlistener.com/docket/18730843/75/saurikit-ll...

	▲	user_7832 2 days ago \| parent [-]
		Yeah thanks, I think that's the right quote. I think I found the original comment I had read (featuring a reply by saurik himself): https://news.ycombinator.com/item?id=43853055

▲ sneak 2 days ago | parent | prev | next [-]

Forget about saurik; they wanted to countermand their own customers using his code to do things on their own phones they bought from Apple.

The contempt for their customers is palpable these days.

▲ Ygg2 2 days ago | parent | prev [-]

How dare you insult the forty gazillion company! Stand back ma'am I'll protect you from this handsome hacker ruffian!

Jokes aside, I have started to see Microslop as the lesser of two evils (two evils being MSFT and AAPL, Google being its own parallel universe abomination). Their commitment to backward compatibility really paved the way to cheap PCs for the masses. That said, every day Macroslop is working diligently to prove me wrong.

▲ DeathArrow 2 days ago | parent | next [-]

Microsoft doesn't give 2 cents now on desktops and desktop software. They care about selling cloud and cloud products.

Since they can't charge a subscription for Windows (like Adobe does for its products), they don't care about it anymore.

▲ hnlmorg 2 days ago | parent | next [-]

Do they no longer charge annual licenses for Windows Server?

On that topic, it’s always surprised me just how little Apple invest into their enterprise / business backend services. Everything about the way they integrate Macs into businesses is awkward. Apple could make so much money there if they wanted to. It’s a real missed opportunity.

▲ Corrado a day ago | parent | next [-]

>On that topic, it’s always surprised me just how little Apple invest into their enterprise / business backend services. Everything about the way they integrate Macs into businesses is awkward. Apple could make so much money there if they wanted to. It’s a real missed opportunity.

Agreed! My $DAYJOB is an Apple shop and the Apple "Business" offerings are horrible. No support for a proper business developer account is annoying. A single human is responsible for this and when that human moves to a different company or role then you have to reassign the account to a different human. Configuring SSO is another trap. You have to capture a domain to add SSO but after you do that your users can't access the Apple App Store (for some reason).

There are so many places that Apple could improve their "Business" business, but they seem hell bent on not doing that. Maybe Mr. Ternus will address this issue.

▲ dangus 2 days ago | parent | prev [-]

The issue is that nobody (relatively speaking) uses Windows Server.

I don’t even think Microsoft is all that adamant that their customers use it.

It’s just not competitive with Linux and that ship has sailed. Linux is better and costs $0. Microsoft lets you run .NET applications on Linux and they’re better there.

I think the same thing happened with SQL Server. Nobody’s choosing it for new projects, its niche is basically legacy software.

I agree that Apple is missing an opportunity with business and enterprise but I think the issue is that they’re so far behind that catching up would be a massive investment that might never pay off.

This is similar to saying that Microsoft missed an opportunity with smartphone ecosystems. They could spend billions on getting a smartphone back on the market and it would arrive and everyone would ask the question “why am I buying this when my iPhone has X million apps on its store and is a nearly perfect device?”

If Apple Enterprise Cloud was available today who is switching and why? Apple would have to undercut established players to convince businesses to switch via a massive migration effort.

▲ mapontosevenths 2 days ago | parent | next [-]

I work with fortune 500 clients, and all of them use Windows server for something. Usually a lot of somethings. For example: Active Directory.

If we look at Microsoft's revenue I think it's pretty clear that they do in fact care an awful lot about Windows Server - or at least should.

In fiscal year 2025, Microsoft Corporation's revenue by segment:

    Devices: $17.31 B
    Dynamics Products And Cloud Services: $7.83 B
    Enterprise Services: $7.76 B
    Gaming: $23.46 B
    Linked In Corporation: $17.81 B
    Microsoft Three Six Five Commercial Products And Cloud Services: $87.77 B
    Microsoft Three Six Five Consumer Products and Cloud Services: $7.40 B
    Other Products And Services: $72.00 M
    Search Advertising: $13.88 B
    Search And News Advertising: $13.88 B
    Server Products And Cloud Services: $98.44 B
    Server Products And Tools: $98.44 B
    Windows: $17.31 B

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lozenge 2 days ago | parent | next [-]

You only need a couple of Active Directory and Exchange servers here and there. But who's using IIS or SQL Server these days? Sharepoint also seems to be on a downturn.

	▲	hnlmorg 2 days ago \| parent [-]
		IIS was always the black sheep of web hosting. Nothing has changed there. Windows Server is used for more than just directory services and web hosting though.

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throw0101d 2 days ago | parent | prev | next [-]

> Linked In Corporation: $17.81 B

Hwat? How does LinkedIn generate revenue (as much as "Windows")?

	▲	badpun 2 days ago \| parent [-]
		All recruiters get paid accounts.

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dangus 2 days ago | parent | prev [-]

I don’t think this is clear at all because the segments are lumped together and highly unclear.

What’s the difference between “server products and cloud services” and “server products and tools?”

I assume the former is Azure and the latter is on-premise.

In that case if we lump 365 in with server products and cloud tools then it shows that 2/3 of the enterprise revenue is going to cloud and 1/3 is on-premise (and I assume that 1/3 is declining over time)

▲ austinrm 2 days ago | parent | prev | next [-]

> If Apple Enterprise Cloud was available today who is switching and why?

Not sure about others, but I would switch if it meant I no longer needed to rely on Google Workspace.

▲ hnlmorg 2 days ago | parent | prev [-]

You’re talking about LAMP-type set ups and I’m talking about Windows Desktop integration services. Smaller orgs will use cloud services but many larger organisations, colleges, and the like will likely have a fleet of Windows servers running in VMs (traditionally VMWare but that might have changed since Broadcom bought them).

However if you do want to talk about services outside of fleet management, then there are plenty of niches where Windows Server has a surprising foothold. Though typically they’re domains which haven’t been disrupted by “tech bros”, which is why you don’t read about it much on HN.

> This is similar to saying that Microsoft missed an opportunity with smartphone ecosystems.

They did. But we are talking specifically about fleet management and not any random tech-adjacent industry.

> If Apple Enterprise Cloud was available today who is switching and why? Apple would have to undercut established players to convince businesses to switch via a massive migration effort.

The existing players only exist because Apples default offering is basically non-existent. Apple wouldn’t need to undercut them, just be comparably priced. The reason being that if you already have a business account with Apple then you don’t need to go through the pan of getting a new supplier approved by the board (etc).

As for existing businesses, if they’re already large enough that fleet management is a concern then they’re large enough to have people on payroll who manage that fleet. And thus to perform that migration. It might even be part of their laptop refresh program.

And if Apple had an enterprise fleet management service then they’d be able to offer tools that are locked to their fleet management (eg remote wipe). Which would heavily incentivise businesses not to go with 3rd parties.

▲ radiator 2 days ago | parent | prev | next [-]

Why can't they charge a subscription for windows? It could be only a small yearly fee.

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sheiyei 2 days ago | parent | next [-]

Because Windows is a garbage product and they would quickly wipe out its userbase by doing that.

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MSFT_Edging 2 days ago | parent | prev [-]

It's primary benefit is that it comes free with the laptop they bought on Amazon.

Once there's friction there, it'll make other friction seem less bad.

	▲	radiator 21 hours ago \| parent [-]
		Maybe they could find another way to market it, e.g. Windows is free but with ads, and there is a subscription which makes ads go away. Or something else. Some creativity is needed.

▲ dreamcompiler 2 days ago | parent | prev | next [-]

I get the impression they care very much about windows because they can sell ads on it.

▲ Ygg2 2 days ago | parent | prev [-]

I don't disagree. A big reason 2026 is the Year of the Desktop Linux is that MSFT lost any interest in the Desktop PC platform. Outside selling more of my data and filling it with AI Slop.

But if, say, AAPL had won the PC wars, we'd be staring at a much more locked-down, much more expensive OS experience.

▲ pcblues 2 days ago | parent | prev | next [-]

4 kings.

Wipe if you think you can do better :) It can and has been done.

	▲	snypher 2 days ago \| parent [-]
		4 horseman, you're welcome.

▲ stavros 2 days ago | parent | prev [-]

Apple basically spearheaded the war on general computation. Before them, phones used to be more or less open, Apple cracked down on that very quickly.

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dvdkon 2 days ago | parent | next [-]

Well, before Apple, most phones were appliances with fixed software; there was no openness to speak of. That said, I wish they hadn't continued this trend and instead took inspiration from Windows Mobile.

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Karliss 2 days ago | parent | next [-]

Before iphone mobile phones were running Java applets, which were sometimes even compatible across different phone manufacturers and users even could exchange them over infrared. In contrast first iPhone initially had no support for third party software, only web apps.

	▲	throw0101d 2 days ago \| parent \| next [-]
		> Before iphone mobile phones were running Java applets, which were sometimes even compatible across different phone manufacturers and users even could exchange them over infrared. "Sometimes" doing a lot of heavy lifting. Nokia had an app store, and before you could see the available apps you have to first choose your phone: because even with-in Nokia's own product range there was so much variation in screens, keyboards, and general capabilities that they had to pre-apply a filter to show you what would actually work.
	▲	naravara 2 days ago \| parent \| prev [-]
		Functionally nobody was doing any of those things.

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Ygg2 2 days ago | parent | prev [-]

Sure, at the start, yes.

But then came Java and Wap. You could, in theory, download a jar from a site and try to run it. God knows if it would run. But it wasn't a locked-down app store that bypassing would land you in hot water.

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reaperducer 2 days ago | parent | prev [-]

Before them, phones used to be more or less open

Wow. Just… wow.

Excuse me while I get permission from sixteen levels of managers inside Cingular, U.S. Cellular, Cincinnati Bell, PrimeCo, and the fifty different regional carriers calling themselves "Cellular One" to offer my app on their networks.

I'm not claiming that iPhones are open to the extent that HN griefers want it to be, but you must have been freshly hatched in the years before the iPhone to think the ecosystem was open.

I say this as someone who developed some of the first mobile phone weather apps. (Before "app" was even a word.)

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stavros 2 days ago | parent [-]

Or, you know, there's more than one country in the world.

I could flash my Nokia 6210 with whatever firmware I wanted, but I guess that doesn't count, because Nokia and Ericsson aren't American companies.

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mapontosevenths 2 days ago | parent | next [-]

I may be guilty of the same thing you're mentioning (I'm in the USA), but my Nokia 6210 came with a carrier lock and I wasn't even able to visit websites via the WAP browser unless my carrier approved of them because WAP acted like a sort of mandatory vendor operated proxy that allowed them to see and filter everything the phone did. They would, for example, filter out websites about ringtones to try and force you to buy theirs for $0.99/piece.

My experience with a Nokia 6210 was very much the opposite of what you describe.

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goku12 2 days ago | parent [-]

[flagged]

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jen20 2 days ago | parent | next [-]

It was exactly like the GP described in the UK too. All-powerful carriers at a time when Apple was almost bankrupt, before Google was a verb and before Microsoft made phones that would crash just sitting waiting for a call.

	▲	goku12 a day ago \| parent [-]
		[dead]

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reaperducer 2 days ago | parent | prev [-]

That's very much a product of the American oligarchy

And yet it happens in dozens of other countries that are not America.

You may be surprised to learn that the whole world is not Europe. The colonial era is dead.

with Apple, MSFT and Google at the forefront

None of those companies had phones in the era we're discussing.

	▲	goku12 a day ago \| parent [-]
		[flagged]

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reaperducer 2 days ago | parent | prev [-]

I guess that doesn't count, because Nokia and Ericsson aren't American companies.

The discussion is about Apple. Which is an American company.

But if taking discussions off-topic is what gets you off, have at it.

	▲	stavros 2 days ago \| parent [-]
		> Apple basically spearheaded the war on general computation. Before them, phones used to be more or less open, Apple cracked down on that very quickly.

▲ throwaway2037 2 days ago | parent | prev | next [-]

    > This guy seems much younger than Tim was when he ascended.

I just checked. Tim Cook is 65 now, which makes him about 50 when he became CEO. John Ternus is 50 now.

	▲	MetaWhirledPeas 2 days ago \| parent [-]
		I'd say a bigger difference is that Jobs casts a much larger shadow than Cook. Maybe Ternus will find it easier to move the company forward.

▲ mentalgear 2 days ago | parent | prev | next [-]

Hopefully the Neo is the beginning of Apple making useful and affordable products for all users, instead of walling their garden to squeeze out every last penny via Cook's 'premium'-upwards-screwdriver tactics ... the history of market-dynamics suggests otherwise, but let's hope and wait there's a mindset change as well.

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dash2 2 days ago | parent | next [-]

I think it might be the opposite. You make cheap products for everybody because you are going to make money off subscriptions. Personally, I think it's a reasonable strategy, but it might mean they lose their focus on high-end craftsmanship.

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ezst 2 days ago | parent [-]

> craftsmanship

What marketing does to people

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alsetmusic 2 days ago | parent | next [-]

>> craftsmanship

> What marketing does to people

I'm sorry, are my MacBooks Pro, Air, and (my spouse's) Neo not some of the best built laptops you can buy? Maybe there's something better, but these are inarguably some of the best. Absolute top of the line.

See the Verge (I think) reviewing similarly priced laptops priced around the Neo. They were plastic crap, even if they had better specs elsewhere.

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dahcryn 2 days ago | parent | prev | next [-]

the M line of macbook pro's are beautiful, well crafted, long lasting machines.

MacOS might not be your preferred way of working, and you might prefer cheaper options or USB-A ports, but there is really nothing you could arguably call bad craftmanship in those machines.

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inatreecrown2 2 days ago | parent | next [-]

>> nothing you could arguably call bad craftmanship in those machines

my 2 bad craftsmanship cents:

laptop keyboard leaves marks on screen. laptop's sharp edges leaves marks on wrists.

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alsetmusic 2 days ago | parent | next [-]

> laptop keyboard leaves marks on screen.

I don't think this has been a thing in years.

Sharp edges on wrists is true.

	▲	CamouflagedKiwi 2 days ago \| parent \| next [-]
		It definitely is a thing on my M2. Unsure if it is something that was fixed in the later models. My wrists, conversely, are fine, but I suppose I rarely use it in a 'classic' desk position that would cause that.
	▲	hrimfaxi 2 days ago \| parent \| prev [-]
		My 2023 MBP's keyboard leaves marks on the screen while closed.

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k12sosse 2 days ago | parent | prev [-]

..from the company that brought you "You're holding it wrong", not just bad but dumb

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rpdillon 2 days ago | parent | prev | next [-]

In addition to the sibling comment, I would point out the touch bar was poor craftsmanship and the butterfly keyboard was also poor craftsmanship. They both are addressed now, but there were several years where we had to live with them.

Their software craftsmanship has really suffered in the last 10 years.

	▲	naravara 2 days ago \| parent [-]
		I thought the touchbar was pretty neat, it was just a mistake to replace the function row with them. It also was hard to get adoption because it wasn’t available on desktop Macs or their cheaper laptops so developers had no incentive to really do anything interesting with them. I think a better implementation might have been to have it be an alternate mode for the trackpad and sell external trackpads that also had it so it could be used everywhere. But I get why that didn’t happen, the touchbar was basically being run with a mini Apple Watch SOC built into the MacBook Pro, and it’s primary use was to have the Secure Enclave on it. The touchbar itself was a deal where they could find a use for having an otherwise idle smartwatch’s worth of computing power in there, but that wouldn’t be doable if it’s sold as an external device.

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diegolas 2 days ago | parent | prev | next [-]

they're very well designed and built products, craftmanship is something else.

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2 days ago | parent | next [-]

[deleted]

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choudharism 2 days ago | parent | prev [-]

What is it?

	▲	carlosjobim 2 days ago \| parent [-]
		They are mass produced in factories, not made by craftsmen.

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hansvm 2 days ago | parent | prev [-]

I mean, they're not bad, but they have spicy chargers, the corners are uncomfortably sharp, the keyboard often doesn't register, the LCD is prone to vertical bars and other issues even without physical damage and is extremely sensitive to bumps and other minor damage elsewhere on the laptop (not even the display itself), and so on.

	▲	pxc 2 days ago \| parent [-]
		Some of these are consequences of what makes them feel "premium" or even "solid". Aluminum is a terrible material for bumps and drops because it dents, and that often damages the internal components.

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ecshafer 2 days ago | parent | prev | next [-]

I've never bought a Mac, I have used them for work. They are the best built laptops on the market, bar none. Too bad their OS is awful. Its not just marketing.

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2 days ago | parent | prev | next [-]

[deleted]

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sumedh 2 days ago | parent | prev | next [-]

Have you used Windows?

	▲	kombine 2 days ago \| parent [-]
		what does Windows have to do with this? It sucks as much as MacOS

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doodledoodahs 2 days ago | parent | prev [-]

Have you actually looked at apple products and compared them to the competition? The different in quality of finish is really stark in my experience. Some other manufacturers have some products which have some nice features. Whatever you think of the software or ecosystem, almost Apple hardware is just nicely made.

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linhns 2 days ago | parent | prev | next [-]

Neo is a good product, but they're making their better products (Macs) more out of reach for a whole class of customers.

	▲	pwthornton 2 days ago \| parent \| next [-]
		Is that really true? The price of Macs today is far lower than it used to be when adjusted for inflation. I know this is true of all computers, but you can get a really good Mac computer without spending a lot of money, historically speaking. The Macbook Air, the best computer for most people, starts at $1099. I paid something like $2,700 for my computer, which I brought to college in 2002. That's about $5,000 in today's money.
	▲	JoshTko 2 days ago \| parent \| prev [-]
		Mac Mini is a stellar product...

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netdevphoenix 2 days ago | parent | prev | next [-]

> making useful and affordable products for all users,

Affordable, ethical. You can only choose one.

	▲	mentalgear 3 hours ago \| parent [-]
		Interesting, but is Apple as ethical yet as its premium price point could suggest? Fairphone (material sourcing) and Framework (repairability) would suggest otherwise.

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keepamovin a day ago | parent | prev [-]

Honestly i think it will bifurcate. More Neo more high end

▲ layer8 2 days ago | parent | prev | next [-]

> This guy seems much younger than Tim was when he ascended.

Ternus just looks a bit younger. He’ll be 51, and half a year older than Cook was when he became CEO in 2011.

	▲	calgoo 2 days ago \| parent \| next [-]
		All the C-suits in Apple that normally does the presentations look completely LA style artificial. Nothing looks human about them, they always give off the same feel of un-personal, robotic, snake oil sales people; not someone that you actually would like to lead a company, as in someone who actually understands what it means to be human.
	▲	keepamovin a day ago \| parent \| prev [-]
		I suppose saying he looks better at that age would be inappropriate? Haha

▲ DarkNova6 2 days ago | parent | prev | next [-]

> This is one of the more broadly normal HN-reaction threads to large public news event I've seen in a while. A lot of love for Apple, respect for the decision, and respectfully stated nuance. Surprising and good.

In other words, nothing insightful or worth talking about. I don't want to read news for feelgood vibes.

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planb 2 days ago | parent | next [-]

But there is interesting information in lots of the comments. Like the quote from Ternus about Apple Maps in one of the comments. This gives relevant insight of how he thinks and how he might handle problems when he takes over.

	▲	sillyfluke 2 days ago \| parent [-]
		If it's interesting to note that there are mostly nuanced takes and positive vibes in the thread, and an otherwise low-value meta comment is deemed to be a worthy top comment for saying so, then I suggest an auto-generated AI summarization comment pinned to every long HN thread. This will surely save everyone the trouble of doing so... (I am not claiming the top comment is AI generated, only that an AI generated summarization of the thread can function just as well in its stead, despite the occasional inaccuracies)

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cimi_ 2 days ago | parent | prev | next [-]

This is relevant information for this forum, for good or bad Apple has a lot of impact.

I find your reaction strange, do you read news to be angry and/or afraid? :)

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card_zero 2 days ago | parent [-]

For critical thought. This overlaps with negativity, because criticism is disagreeable.

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phlakaton 2 days ago | parent | next [-]

Mostly when presented disagreeably. You might reflect upon that.

	▲	card_zero 2 days ago \| parent [-]
		Exactly! Good demonstration.

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Eisenstein 2 days ago | parent | prev [-]

Critical thought is not about negativity, it is about evaluation. You take a statement and evaluate it based on its merits using an epistemic system which prioritizes consistently, evidence, and logical coherence.

Saying it is disagreeable is like saying that honestly is disagreeable. Sure, it can be, but it is not an inherent feature, and a lot depends on how it is delivered.

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card_zero 2 days ago | parent [-]

This is the ideal: friendly criticism. But first you have to make friends. If your audience aren't your friends, you can exercise your silver tongue to charm them while still delivering your criticism. If they aren't your friends and you unfortunately don't have a silver tongue, you can be negative, or be quiet, or stick to subjects they won't feel defensive about. You can't have the ideal in practical reality.

	▲	Eisenstein 2 days ago \| parent [-]
		If you don't have a silver tongue, say what you mean without denigrating anyone or anything, or just don't comment at all. There is no requirement to be negative for the sake of being negative.

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keepamovin a day ago | parent | prev | next [-]

What are you like as a person? This isn’t just news - it’s conversation

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pembrook 2 days ago | parent | prev [-]

> I don't want to read news for feelgood vibes.

Yes, as algorithmic engagement has proven, most people want to read the news to get angry about stuff.

But I don't like hanging around that. I'd rather talk about tech news with nerds (old HN) and not just talk about coastal filter-bubble US politics with big tech worker bees (new HN).

US politics has definitely captured the crowd here lately. Half of the comment threads somehow devolve from discussions of Javascript frameworks into hysterical left-populist struggle sessions over the perceived political injustice of the day.

Maybe some feel good vibes and some apolitical news for the day aren't a bad thing.

	▲	DarkNova6 2 days ago \| parent [-]
		Sometimes the commenters actually have genuine insights that must reports/articles will never mention. Sadly, I'm quite a cynical person that expects everything to have a spin unless it comes from an authoritative source. In general, I'd say it's about confirmation bias and having a fluffy statement that confirms preconceived notions is hardly interesting to me. If there is anything of substance that contradicts any narrative or general consensus than I find the signal in the noise highly valuable. But I can't speak for the general case because I don't use any social media and find rage bate quite cumbersome.

▲ tcfhgj 2 days ago | parent | prev | next [-]

A lot of love for a company which doesn't even let you chose the apps you want to use.

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zapzupnz 2 days ago | parent | next [-]

A wonderfully out-of-date sentiment.

	▲	card_zero 2 days ago \| parent \| next [-]
		What do you mean? Something like "freedom is so last year, it's all about obedience now"?
	▲	tcfhgj 2 days ago \| parent \| prev [-]
		oh I just love the replies

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keepamovin a day ago | parent | prev | next [-]

Unless you choose your hardware first…

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hk__2 2 days ago | parent | prev [-]

This is not a bad thing.

	▲	AussieWog93 2 days ago \| parent [-]
		Please explain?

▲ garganzol 2 days ago | parent | prev | next [-]

Your statement implies that positivity equals to normality. This is the same kind of statement that would imply that negativity or evil is normal.

All those statements are psychological manipulation. Being too positive or too negative makes people blind and mendable by silently suppressing their will to be themselves.

	▲	a day ago \| parent \| next [-]
		[deleted]
	▲	keepamovin a day ago \| parent \| prev [-]
		I think you can do better

▲ eats_indigo 2 days ago | parent | prev | next [-]

I think they're the exact same age at time of appointment?

	▲	az226 2 days ago \| parent [-]
		But Tim Apple had gray hair

▲ card_zero 2 days ago | parent | prev | next [-]

There's a BBC article on this, with a quote:

> With a new boss, Apple may be showing its strategic interest in deeper integration of AI into its hardware, said Hubbard. "The very strengths that made Apple dominant - their discipline, polish, and control - could become constraints if the next era rewards openness and faster iteration," he said.

The opposite of the basic human interface quality and consistency improvements that several commenters here hope for.

(Admittedly "Hubbard" here is just the first pundit they could grab, an Assistant Professor of Management and Organization, so this isn't the best informed prognostication.)

	▲	keepamovin a day ago \| parent [-]
		I honestly think they are just transitioning to a new format for user interfaces. What I mean is I think there’s some hardware coming that is going to make all of the previous user interface is redundant in someway at least in Apple’s thesis and so there’s less focus on making those traditional screens great because we’re gonna have new surfaces.

▲ tonyl 2 days ago | parent | prev | next [-]

Love for hackernews community

▲ TwoNineFive 2 days ago | parent | prev | next [-]

That's some really gross toxic-positivity begging.

	▲	keepamovin a day ago \| parent \| next [-]
		You can do better
	▲	a day ago \| parent \| prev [-]
		[deleted]

▲ FpUser 2 days ago | parent | prev | next [-]

To me Apple is the company that had started the war against personal computing.

▲ crimshawz 2 days ago | parent | prev | next [-]

[dead]

▲ DeathArrow 2 days ago | parent | prev | next [-]

> A lot of love for Apple

That makes me wonder why people love Apple but hate all other big companies.

	▲	AussieWog93 2 days ago \| parent \| next [-]
		There are plenty of other big companies that people love too. Off the top of my head: Nintendo, AMD, Disney. In the case of all of them, they may make some questionably ethical business decisions but at the same time do genuinely care about the craft they're in, pushing boundaries and making quality products.
	▲	dspillett 2 days ago \| parent \| prev \| next [-]
		To a large extent: the product, the gloss, the luxury-item impression. People generally aren't looking beyond that deeper into the company behind. You can see a similar thing in the 3D printing world with Bambu Lab - people love the product (my A1 has been excellent value, very reliable, and I despite preferring my fancy more expensive toy for most tasks I would still recommend it to those starting out without specific needs that such a design can't provide), and any concern about the company behind it (slowly closing off the ecosystem, initially trying to make out that their obviously-inspired-by-the-fullspectrum-scorca-fork colour mixing option was their own original stroke of genius) doesn't matter to them. With both Bambu and Apple part of why they get this attention is the end-to-end polish that people feel in the product experience (to be fair is a valid reason to choose those products) and a certain amount of luck in them bringing their show to market at the right time, where other companies are seen as producing more interchangeable commodity items. Without that distinction giving people a higher view of the product range, the other companies struggle to get away from the fact that we don't naturally, for good reason, trust nor love commercial entities. The other thing working in favour of some companies is momentum: some were worthy of some adoration for higher quality products and/or greater customer care than the competition, but are no longer and it takes a while for everyone to realise how much things have changed. Disney is definitely a company that I would add to this pile, and there are others. Another big company that seems to get a lot more adoration than any of their competition is Nintendo, though I'm not in the gaming market any more so I don't know how much of that they still earn and how much of it is just that at least they aren't Sony or Microsoft!
	▲	msh 2 days ago \| parent \| prev \| next [-]
		For a long time apple did a lot better for both "hackers" and normal customers compared to the other big operating system company. They also made a good unix based OS that was easy to purchase on decent hardware (esp laptops).
	▲	briandear 2 days ago \| parent \| prev [-]
		Have you used Oracle, Salesforce, Windows? That’s why.

▲ tcp_handshaker 2 days ago | parent | prev [-]

This reads like a good example of how prestige brands flatten people critical faculties. :-)

"A lot of love for Apple" is not evidence of wisdom or merit. It is evidence that Apple has been extraordinarily successful at converting ordinary consumer electronics into a moral aesthetic identity for its customers... Once that happens, public praise stops being about products and starts being about selfregard.

That is why Apple gets discussed in a register normally reserved for institutions that have actually earned public affection. In reality, it is a company that charges luxury prices for tightly controlled products, then persuades customers that the control is sophistication and the markup is virtue. :-)

This is mostly a case study in prestige bias. People are not just evaluating a company but protecting a status hierarchy in which buying Apple signifies discernment.

And the something amazing must be in the skunkworks line is the usual theology that means when the present is overpriced iteration, redemption is always scheduled for a few years from now.

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keepamovin a day ago | parent | next [-]

You can do better than that

	▲	tcp_handshaker 20 hours ago \| parent [-]
		Oh yes, I can... I remember the iPhone launch queues...as in the strangest ritual in consumer tech. People camping overnight for a device that will be sitting on shelves in unlimited quantities the following week. Like queueing up for a vacuum cleaner and pretending it's the moon landing.:-) Oh the love for a company, with the battery gate ($500M settlement for throttling phones customers already owned), the CSAM on-device scanning proposal, a decade of Irish tax routing, active lobbying against right to repair, repeated supply chain findings on child and forced labor... and a CEO who hands Trump gold while going quiet on the causes Apple used to grandstand about. So much much to love on this company. Its poised with assholery of Steve Jobs to its core, and has no salvation. If I want luxury, I buy a laptop from Cartier... The worst is the tell that an all Apple setup is a the near perfect filter for not a hacker. The ecosystem is engineered against the instincts that define hacking, no sideloading without ceremony, no real repair, no low level access without fighting the OS, no running what you want without Apple permission, no swapping parts that haven't been blessed with the right serial number. Its computing for consumers, not tinkerers. Which is fine, except the culture around it borrows the prestige of technical sophistication while actively opting out of it. :-) The Mac in the coffee shop is a lifestyle object. The ThinkPad running Linux next to it is a tool.

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a day ago | parent | prev | next [-]

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tcp_handshaker 2 days ago | parent | prev [-]

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