>On that topic, it’s always surprised me just how little Apple invest into their enterprise / business backend services. Everything about the way they integrate Macs into businesses is awkward. Apple could make so much money there if they wanted to. It’s a real missed opportunity.

Agreed! My $DAYJOB is an Apple shop and the Apple "Business" offerings are horrible. No support for a proper business developer account is annoying. A single human is responsible for this and when that human moves to a different company or role then you have to reassign the account to a different human. Configuring SSO is another trap. You have to capture a domain to add SSO but after you do that your users can't access the Apple App Store (for some reason).

There are so many places that Apple could improve their "Business" business, but they seem hell bent on not doing that. Maybe Mr. Ternus will address this issue.