When the App Store first launched I think 30% was pretty fair fee for Apple to collect, but that was a long time ago, and before IAP/Subscriptions. Apple might still be entitled to some percentage but they've expanded to cover more and more things (like this Patreon change or Kindle back in the day) and now we have moved far, far beyond the pale.

Apple (perhaps like all corporations but I'm focusing on Apple) is a greedy company that has massively lost it's way. Tim Cook support fascists and/or anything to improve the bottom line, especially if it increases "services" [0]. Alan Dye (thank god he is now busy screwing up Meta) shipped the worst UI revamp I've seen in a while from a company Apple's size and the iOS/iPadOS/visionOS/macOS software is all in dire straits. And they managed to do all of this while alienating developers left and right and playing chicken with governments around the world [0] instead of relaxing their hold on their platforms.

But who cares? The stock price went up. /s

I was overjoyed to see Alan Dye leave (and Jony Ive) and hope that we don't have to wait too much longer to bid Tim Cook adieu. Whoever takes over next has a lot of work ahead to dig out of the hole Tim Cook dug for Apple.

Tim Cook might be the best thing for shareholders but he has been horrible for product quality (software and hardware) and for democracy.

[0] Pay no attention to how much of services revenue came from the Google search deal with the majority of the rest coming from casinos for children and adults alike.

[1] Like the EU DMA, which, I have publicly and privately voiced my dislike of parts of it but Apple has no one to blame but themselves. By keeping a white-knuckle grip on their revenue they forced governments across the world to pass laws (often bad IMHO) that fragment and confuse the entire iOS market.

30% was always excessive.

I suspect developers are looking for these workaround because of the 30%. If Apple had asked for, say, 10%, would there be as many developers looking for loopholes?

I don't know. Apple perhaps should ask for compensation for "vouching for" the developer's app, hosting the app, distributing the app. But Steam shows us another model where the developer themselves pay a modest up-front cost to have their app hosted ($100) and then Steam steps out of the way.

I wonder if this would go a long way too to thinning the herd so to speak from the Apple App Store—perhaps improve the overall quality of the apps submitted.

Tim Cook has been horrible for software, but the hardware under his regime has been incredible.

There's little assurance of safety or 'fitness for purpose' for apps in the App Store. Apple takes 30% for distribution, and you're basically on your own.

https://finance.yahoo.com/news/apple-betrayed-trust-says-iph...

It was the opposite. US mobile operator stores charged upward of 50% to sell stuff on their feature phones, with cherry on top in the form of paid submissions.

I agree that the early days when every app was a single purchase and the prices were much higher it made more sense. A lot of people got rich from the App Store. So 30% wasn't a huge piece when you were seeing consistent growth every year in the user base.

I think the most annoying thing is how unevenly the policy is applied. Some megacorps pay the 30% and others like Amazon get sweetheart deals. So it unfortunately comes down to who benefits more. If you have something Apple really wants then they will cut a deal. But if not then you pay the high tax. They've at least cut it down somewhat for smaller devs and teams, but the whole industry needs to change. IAP/Subscriptions shouldn't just inherit the pricing systems of old.

I have a feeling Tim is just going to tank the Trump stuff and then peace out next admin so he gets all the blame. Much like Ive and Dye have been.