"Republican"?! US defaultism strikes again. He's in the UK, and he states his pronouns here https://danq.me/about/ so doesn't sound very "Republican" to me.

Funny, the tone sounded UK/Australian to me. Just be aware, beyond a surface level awareness there are very few people who know what a specific ideology in your country sounds like, or care enough to learn.

> I didn't want to read a Republican virtue signaling to his audience. I wonder if they were trying to sound Republican?

It would be very surprising behaviour for a British guy living in the UK

I've seen this sentiment on the left. I think the author just phrased it a little oddly.

Sometimes called "pink capitalism" or "rainbow capitalism", where a company will show the rainbow pride flag for Pride Month, but not put any more substantial effort towards diversity, plurality, LGBTQ rights, etc.

I expect nothing from companies, and it's nice to see that virtue signal. If they're signalling, it means they think we haven't been exterminated yet. But I don't expect good works from anything for-profit. It's just business.

Edit: The author using the phrase "surveillance capitalism" is generally a left wing thing. I don't hear right-wingers rallying against capitalism (let's not even get into the weeds of defining "capitalism" the word) even when they happen to oppose surveillance

If that's true it only makes the opening sentence worse: of all the things you could have accused HSBC of in your opener (laundering money for dictators and violent drug cartels, manipulating markets to fleece people out of billions, and on and on), you decided their most noteworthy sin was multicultural ads?