I've seen this sentiment on the left. I think the author just phrased it a little oddly.

Sometimes called "pink capitalism" or "rainbow capitalism", where a company will show the rainbow pride flag for Pride Month, but not put any more substantial effort towards diversity, plurality, LGBTQ rights, etc.

I expect nothing from companies, and it's nice to see that virtue signal. If they're signalling, it means they think we haven't been exterminated yet. But I don't expect good works from anything for-profit. It's just business.

Edit: The author using the phrase "surveillance capitalism" is generally a left wing thing. I don't hear right-wingers rallying against capitalism (let's not even get into the weeds of defining "capitalism" the word) even when they happen to oppose surveillance

I don't think anyone on the left would phrase it the way TFA did. It's very right–coded.