I took the use of "virtue signalling" to be an intentional jab at HSBC given everything

https://en.wikipedia.org/wiki/HSBC#Controversies

If that's true it only makes the opening sentence worse: of all the things you could have accused HSBC of in your opener (laundering money for dictators and violent drug cartels, manipulating markets to fleece people out of billions, and on and on), you decided their most noteworthy sin was multicultural ads?