> “The DMA means the list of delayed features in the EU will probably get longer, and our EU users’ experience on Apple products will fall further behind,”

That's an Apple problem, they're the ones going to lose market share to competitors offering those experiences.

Samsung already has live translation, including in calls.

In any case, I find it interesting that Palantir and Thorn are much better at lobbying the EU against its interests than Apple and other companies on much smaller and less relevant issues.

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Vespasian an hour ago | parent | next [-]

Microsoft as well and even OpenAI.

They do it quietly offer clear benefits to decision makers (e.g. Palantir with it's promise to reduce crime) and give up control where it doesn't disturb their core business model.

Apple on the other hand is pretty much absolute in its desire control the Hardware and the software. They act like they themselves are beyond any doubt and publicly denounce politicians with their contrarian attitude.

There is some strategy to this madness I'm sure but I don't see it.

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aranelsurion 4 hours ago | parent | prev | next [-]

My anecdata is, I live in EU and have their Phone, Pad and Watch.

Right now I’m not bothered by whatever “features” that are already delayed, but if the list gets larger, and their competitors find a way of not delaying them (I think they will), I’ll simply jump ship the next time I upgrade and that’s that.

As a consumer I can’t care less about Apple’s woes around DMA.

	▲	StopDisinfo910 a few seconds ago \| parent [-]
		I have personally entirely divested myself of Apple this product generation because their overall attitude to EU regulation deeply annoys me. Between that and their pandering to the Trump administration, it will snow in hell before I buy another of their products.

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hshdhdhj4444 6 hours ago | parent | prev [-]

Apple has massive NIH issues. Not just with engineering etc but also their marketing and I wouldn’t be surprised if it extents to their legal/lobbying departments as well.

Apple used to partner with some of the best external ad agencies and released some of the most memorable campaigns ever. But sometime over a decade ago they switched to doing it primarily in house and we haven’t seen a memorable ad campaign since forever.

I suspect they similarly are driving their EU lobbying/legal decisions from California but the EU system is completely different from the U.S. system.

It’s been quite evident, even from the outside looking in, that Apple keeps making arguments and keeps getting surprised by decisions that should be obvious to anyone who has even the slightest inkling of how the EU operates.