Apple has massive NIH issues. Not just with engineering etc but also their marketing and I wouldn’t be surprised if it extents to their legal/lobbying departments as well.

Apple used to partner with some of the best external ad agencies and released some of the most memorable campaigns ever. But sometime over a decade ago they switched to doing it primarily in house and we haven’t seen a memorable ad campaign since forever.

I suspect they similarly are driving their EU lobbying/legal decisions from California but the EU system is completely different from the U.S. system.

It’s been quite evident, even from the outside looking in, that Apple keeps making arguments and keeps getting surprised by decisions that should be obvious to anyone who has even the slightest inkling of how the EU operates.