Microsoft as well and even OpenAI.

They do it quietly offer clear benefits to decision makers (e.g. Palantir with it's promise to reduce crime) and give up control where it doesn't disturb their core business model.

Apple on the other hand is pretty much absolute in its desire control the Hardware and the software. They act like they themselves are beyond any doubt and publicly denounce politicians with their contrarian attitude.

There is some strategy to this madness I'm sure but I don't see it.