| ▲ | crowcroft 5 days ago |
| Suspect this is another surface they want to play around with as a gateway into an AI/ChatGPT like experience. Google have wanted to get people out of the web and into an app for a long time and have mostly failed because traditional search is so tied to the open web. AI Search is a lot less tied to the open web (for better or worse) and so apps make a lot more sense. |
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| ▲ | maltelandwehr 5 days ago | parent | next [-] |
| Google must really be feeling the pressure from ChatGPT. They picked up pace in a very noticeable way. |
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| ▲ | crowcroft 5 days ago | parent | next [-] | | I've seen more search labs in the last 24 months than probably the full decade before that. Not sure if there's actually been that many more search labs out of Google, but there's certainly been a lot more worth talking about. Impressive to see to be honest. | |
| ▲ | TillE 5 days ago | parent | prev | next [-] | | A ton of the early discourse about ChatGPT was as an outright Google killer. It mostly hasn't really panned out that way; there's some overlap but the web ain't dead yet. If nothing else, search is a necessary input to the machine. Still, nice that Google has woken up, even if the search result quality hasn't improved much. | | |
| ▲ | jimmydorry 4 days ago | parent [-] | | I can't be the only one that will reach for ChatGPT first over Google for most of my search needs. Stuff like looking for recipes, guides on how to do certain things. From a user perspective, ChatGPT is 100% a Google killer. Search engines may still be powering the AI (for now), but if we aren't exposed to their ads, that's a losing proposition for the incumbants. |
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| ▲ | jug 5 days ago | parent | prev [-] | | Probably wrecked their AdWord views. |
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| ▲ | mandeepj 5 days ago | parent | prev | next [-] |
| > Google have wanted to get people out of the web Why do you say that? And, why do they botch their own cash cow - AdWords? |
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| ▲ | crowcroft 5 days ago | parent | next [-] | | Bringing search into an app and then consolidating the web experience there is more surface area for ads, not less. | | |
| ▲ | Drew_ 5 days ago | parent [-] | | How does a native app provide any "more surface area" for ads than a web page? Are they not displaying on the same screen? | | |
| ▲ | crowcroft 4 days ago | parent | next [-] | | It's more of a second order effect, once you train people to turn to your app for something instead of the open web you can then steer them towards more owned and operated experiences within that app instead of leaving. Meta is the perfect example of this. In browser newsfeeds have the same ad load as the app but by steering everyone into an app and then controlling the experience there they make a shit ton more money. | |
| ▲ | lmz 5 days ago | parent | prev | next [-] | | They could frame the in-app content in ads. They wouldn't be able to do that using iframes on the web. (I guess in theory if they ... exploit Chrome then they could put ads there too). | | |
| ▲ | Drew_ 5 days ago | parent [-] | | I suppose they technically could overlay more ads, but they've already had mobile apps, Chrome and Chrome OS for decades and have never gone that far for obvious reasons. | | |
| ▲ | pests 5 days ago | parent [-] | | This Google app is not a browser. Doing ads in a browser is not kosher. Doing ads in an app is more acceptable. |
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| ▲ | evolighting 5 days ago | parent | prev [-] | | something like this
https://news.ycombinator.com/item?id=45051920 |
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| ▲ | Theodores 5 days ago | parent | prev [-] | | Didn't the DOJ tell Alphabet to sell off Chrome and some of their advertising business to restore competition in online ads? | | |
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| ▲ | WhereIsTheTruth 4 days ago | parent | prev [-] |
| > Google have wanted to get people out of the web and into an app for a long time and have mostly failed https://apps.apple.com/us/charts/iphone |
