How does a native app provide any "more surface area" for ads than a web page? Are they not displaying on the same screen?

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crowcroft 4 days ago | parent | next [-]

It's more of a second order effect, once you train people to turn to your app for something instead of the open web you can then steer them towards more owned and operated experiences within that app instead of leaving.

Meta is the perfect example of this. In browser newsfeeds have the same ad load as the app but by steering everyone into an app and then controlling the experience there they make a shit ton more money.

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lmz 5 days ago | parent | prev | next [-]

They could frame the in-app content in ads. They wouldn't be able to do that using iframes on the web. (I guess in theory if they ... exploit Chrome then they could put ads there too).

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Drew_ 5 days ago | parent [-]

I suppose they technically could overlay more ads, but they've already had mobile apps, Chrome and Chrome OS for decades and have never gone that far for obvious reasons.

	▲	pests 5 days ago \| parent [-]
		This Google app is not a browser. Doing ads in a browser is not kosher. Doing ads in an app is more acceptable.

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evolighting 5 days ago | parent | prev [-]

something like this https://news.ycombinator.com/item?id=45051920