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You Can Be a Great Designer and Be Completely Unknown(chrbutler.com)
171 points by delaugust 13 hours ago | 67 comments
rglover 9 hours ago | parent | next [-]

This is the paradox of the post social media world. I see a lot of mid-tier talent—in all sorts of disciplines/industries—being elevated, while what I personally consider the "greats" get a fraction of the attention (e.g., this designer who I love and have bought stuff from but seems to be a relative unknown [1]).

The book "Do the Work" explained it well: "The amateur tweets. The pro works." People who fit into the Shell Silverstein "I'm so good I don't have to brag" bucket aren't as visible because they're working, not talking about working.

Something fairly consistent I've observed: the popular people you see tweeting and on every podcast are likely not very good at what they're popular for.

Sometimes there's overlap, but it's the exception, not the rule.

[1] https://xtian.design/

marginalia_nu 30 minutes ago | parent | next [-]

At least in my personal experience, the combination of doing interesting things and talking about them in a somewhat public setting is something almost all really successful people do, and what few don't have a friend who is a hype man for them.

While there are charlatans that are all talk, it's extremely common among genuinely brilliant people to work too much and don't do enough talking about it. Talking about what you're doing opens doors. It connects you with other people. It gets you funded. Being brilliant in obscurity does not.

Richard Feynman and Julian Schwinger won the nobel prize the same year. Both are fairly brilliant theoretical physicists and the prize was well deserved, but only one of them was charismatic and loved to talk about himself and what he was doing, and as a result, is much more of a household name even today.

spondylosaurus 6 hours ago | parent | prev | next [-]

There's the old paradox about self-help gurus and how they're rarely successful because they take their own advice, but because they get paid to share their advice... I feel like the "mid-tier creative who's famous on socials" phenomenon is similar, although I couldn't exactly say how.

motorest 4 hours ago | parent | next [-]

> There's the old paradox about self-help gurus and how they're rarely successful because they take their own advice, but because they get paid to share their advice...

That's not a paradox. It's plain old fraud, or to put it mildly it's marketing and self-promoting. The self-help gurus that get paid are those who convinced people who see help to pay them instead of the next guy. What gets the foot in the door is not substance, but the illusion and promise of substance.

dustincoates 3 hours ago | parent | prev [-]

I learned recently that Tony Robbins set out to be a motivational speaker in his teens. I was connected to someone on LinkedIn who listed himself as a "thought leader" one year into his career!

How can you be either of those without any experience under your belt?

But, of course, at least for the motivational speaker, a back of experience doesn't matter, because that's not what people are paying for. They're paying for a few hours where they can get pumped up, and give them an energy which will carry them until the next session, not requiring them to actually do any of the hard work to change their lives.

LambdaComplex 3 hours ago | parent | prev | next [-]

I like live music. I've seen plenty of famous bands play before.

But the best live band I've ever seen was an almost completely unknown local band from Florida (that almost never played outside that state, as far as I'm aware).

I'm willing to believe that there's an even better band out there somewhere that's never even played outside of a garage.

brulard an hour ago | parent | next [-]

We had once an awesome unknown band from Belgium coming to play in our local club. I was the only person that came to the concert. For an hour they didn't start to wait for more listeners and they invited me to their table. No one showed up so they played for me and my brother whom I have summoned in the meantime. The best concert I have ever attended.

The band was L.T.D.M.S. (https://thomasturine.com/bands/ltdms/)

hellotheretoday 2 hours ago | parent | prev | next [-]

Music is subjective, of course, but I know a lot of people who dedicated an extreme amount of their lives to it. Went to conservatory, practiced for literally hours a day since they were young children into their now late 30s, write music constantly for decades, etc. Some of the best music I’ve ever heard in my life has come from these people and they’re all unknown. They teach music, they gig, they work in other career paths, some still do part time stuff hoping it will eventually pan out, but none of them have any kind of fanbase or recognition really. I think the biggest one has like 800 streams a month on Spotify with 2k listeners? It’s nothing, like a few dollars a month

ghaff 2 hours ago | parent [-]

There’s an incredible amount of luck involved in making it big in the arts. Some of it is talent. Some of it is hard work. But a lot is luck. Almost certainly compared to professions where reasonable competence and work mostly guarantee a decent living.

Mawr an hour ago | parent [-]

I want to believe that but I've never seen any compelling concrete examples. Got any music that's way better than its popularity/recognition would indicate?

nonrandomstring an hour ago | parent | prev [-]

The world is filled with brilliant people.

My experience is with sound designers. The nub of the art is to remain invisible, unobtrusive. A good sound designer is never noticed.

Many created the synth patches for famous music keyboards like the Korg M-series or Yamaha DX-series, and they hear their sounds on the radio/Spotify every single day attributed to someone else... some band name or whatever.

I'm sure there are folks here who designed amazing VFX plugins/algorithms and recognise their work in Hollywood blockbusters, and know that the VFX "artist" simply used the default settings.

So I'd go further: most of the designers whose work forms part of our daily lives are people "you've never heard of". Like people who design road layouts for traffic safety, design road signs, public information. They're hardly household names.

If working in human fields of arts, design and entertainment has taught me anything it's that even though some extreme egos can drive success, self-advancement and skill are on absolutely orthogonal axes.

And as the (very good) discussion here yesterday about billionaire lottery winners went.... most "successful" tech names also are nothing but the arbitrary outcomes of the slings and arrows of outrageous fortune and hindsight "winner" bias. There were ten other garage computer builders who had better products than Woz and Jobs, and a dozen better search engine designs than Page rank... But we need a narrative that makes a few people "heroes", because that's what keeps the show running.

We've yet to design/discover a way of being that celebrates the bottom part of the iceberg - the thousands of enablers of every "star", often whose work is plundered. "AI stealing Art" is the natural outcome of this blindside.

motorest 4 hours ago | parent | prev | next [-]

> People who fit into the Shell Silverstein "I'm so good I don't have to brag" bucket aren't as visible because they're working, not talking about working.

It isn't as much as "talking about working" but putting the bulk of their effort in self-promotion.

If you hire someone because they excelled at self-promotion, the reason you hired them is because they excelled at self-promotion. Not because they are great or even good, but because they are good at convincing the likes of you to hire the likes of them.

In business settings this sort of problem ends up being a vicious cycle. Anyone that hires a self-promoting scrub is motivated to make that decision look like a success as well, otherwise the scrub's failure will also be their own failure. If these scrubs output passable work instead of great or even good, that's something you as a manager can work with.

marklubi 4 hours ago | parent | prev | next [-]

Make Something People Want. Have the poster framed on the wall in my office. It's part of the ethos I've lived my life by.

Changed an industry, made a lot of money, and pretty much nobody knows who I am (which I'm completely fine with). Not looking for fame, don't want it.

jjmarr 6 hours ago | parent | prev | next [-]

The Giving Tree (by Shel Silverstein) came out in the same year my dad was born. But my parents still read it to me.

I still don't understand why I have such a strong reaction to the book. It feels like the message is "take care of your parents instead of just taking from them".

zombot 4 hours ago | parent | prev | next [-]

The majority has exceedingly bad taste, that's why mediocrity and bad taste always seem to win.

begueradj 5 hours ago | parent | prev | next [-]

It's not hard work or talent that brings fame, recognition or promotion at any workplace of any industry.

zombot 4 hours ago | parent [-]

It happens, but it's rare.

pixl97 9 hours ago | parent | prev [-]

I mean advertising is advertising. You could have the best program in the world but if no one knows about it chances are you're not going to get rich.

Now I'm not much for salespeople in general, but I do understand their purpose.

tough 9 hours ago | parent | next [-]

This is more true for indie hackers or solo team founders i guess, if you're just a designer in a big corp, you don't usually handle marketing beyond trying to build/design a marketeable product, devrel and other positions are more marketing like

rf15 5 hours ago | parent | prev | next [-]

> you're not going to get rich

which shouldn't be a goal onto itself, unless you really want to get completely detached and insane like every other billionaire.

godelski 6 hours ago | parent | prev [-]

Honestly, that seems like a solvable problem. Certainly not easy, certainly tremendously difficult, but I'm not sure it is impossible nor that we can't make strides in that direction. We're fundamentally talking about a search algorithm, with specific criteria.

I doubt there would be good money in creating this, but certainly it would create a lot of value and benefit many just from the fact that if we channel limited resources to those more likely to create better things, then we all benefit. I'd imagine that even a poorly defined metric would be an improvement upon the current one: visibility. I'm sure any new metric will also be hacked but we're grossly misaligned right now and so even a poorly aligned system could be better. The bar is just really low.

Arisaka1 33 minutes ago | parent | prev | next [-]

I had a similar train of thought like the author has, but it happened while I was playing Expedition 33, which is a game made by former Ubisoft developers who decided to go indie, and made something that is really cool.

It made me realize that there's an innumerable amount of talented people out there, who are most definitely capable enough or willing to grow enough, that can produce something that makes you think that Ubisoft could have made it, because those people were always right there!

And if they weren't motivated enough to risk it all, because you're only starting from a mere idea, we would never have seen the fruits of their labor.

I'm not claiming that they're comparable with the greatest artists of our time but, the probability of someone out there becoming great will be silenced and squashed before it even has a chance to show up, either because they must conform to the job market to survive day to day, or because of office politics, or out of their own temperament avoiding risks. Especially if that risk is unemployment and homelessness.

As a fan of John Carmack, for example, I have to wonder if he would've ever hit the status he achieved if Doom wasn't this fun to play, or if he kept shipping monthly video games by mail instead. I'm not talking about whether he would be this intelligent or not, but whether he would be known.

pelagic_sky 10 hours ago | parent | prev | next [-]

As a designer, I know some absolutely amazing artists who just hunker down and produce phenomenal art/designs and I am not fluffing here. As a climber, I also know of climbers who are at the best in the world level, but don’t post sends on IG or muck about in socially promoting themselves. It’s great to know that there are extremely talented people doing their thing and it’s not driven by leaderboards or social clout.

lordnacho 4 hours ago | parent | prev | next [-]

In fact, part of the reason for the current cacophony is that everyone has discovered this fact. Better to invest your time being seen than being good.

It's a kind of tragedy of the commons. Instead of our attention being taken up by creatives who are mostly competent, it is taken up by everyone who wants to short circuit the system. (This would be even more interesting if I could find that article that suggests our taste in music is actually created by exposure.)

There used to be editors of various sorts, whether it be in writing, art, or music, who would be the arbiters of taste. You could indeed take issue with who they decided to elevate, but they definitely provided a useful function.

DudeOpotomus 12 hours ago | parent | prev | next [-]

This is well written. It also seems to describe society at large, especially our current society. So many things work so well, they become invisible. After time, people dont even realize how much is working behind the scenes to make everything work well and they assume we dont need those things.

setsewerd 7 hours ago | parent [-]

It's the same logic that's behind the declining vaccination rates unfortunately. Things could get pretty bad if that trend doesn't reverse.

abtinf 11 hours ago | parent | prev | next [-]

In fact, becoming known takes an enormous amount of energy dedicated toward that purpose.

mattgreenrocks 9 hours ago | parent [-]

Yes. And time is zero sum. So you end up with people who see no issue with sinking lots of time into audience building.

I’d rather do the thing than talk about it. Or, frankly, watch/listen/read others.

famahar 8 hours ago | parent [-]

I read an interesting thread about this in relation to game dev. Development is ugly, so a lot of audience building and investor potential comes from creating visually appealing gameplay demos and mechanics. Often they are made separate from the core of the game. All that time spent making engaging content ends up compromising the development process and turning it into more of a show reel, rather than a fully functioning holistic game.

wanderingmind 9 hours ago | parent | prev | next [-]

One of the reasons I love listening to 99% Invisible podcast[1]. Not just a great designer is unknown, but the hallmark of a great design is that its almost invisible unless you look for it.

[1] https://99percentinvisible.org/

hipinspire 11 minutes ago | parent | prev | next [-]

I 100% agree. e.g. https://hipfolio.co

alissa_v 5 hours ago | parent | prev | next [-]

Butler's piece is spot on. It reminds me of those core open-source tools we all depend on daily but rarely think about the people behind them. Like, who actually knows the name of the person who maintains requests in Python? Probably very few, yet their work is fundamental. That quiet contribution feels like the real definition of impactful design, way beyond the noise of social media.

ofrzeta 33 minutes ago | parent | prev | next [-]

You can be a great X and be completely unknown. The history is full of people who only got famous after they were dead.

spiritplumber 10 hours ago | parent | prev | next [-]

This was my experience in the "maker movement" in the 2010s. You may know me from OpenRov, RobotsAnywhere/CellBots, and the NAVCOM AI autopilot. But you probably don't.

Who got attention? People who spent 20% of their time making and 80% self-promoting.

ilaksh 8 hours ago | parent | prev | next [-]

People just don't know the difference between popularity and merit. Similarly, they don't know the difference between someone who is successful or good at what they do versus one who makes a lot of money.

spamjavalin 11 hours ago | parent | prev | next [-]

Remind me of the statement (I’m paraphrasing) ‘No one gets the credit for solving a problem that never happened’

cultofmetatron 10 hours ago | parent | prev | next [-]

reminds me of this video I found the other day https://www.youtube.com/watch?v=lcjdwSY2AzM&ab_channel=Verit...

if I'm understanding correctly the implications of Emily Noether's work, its an absolute travesty that she isn't famous in the same breath as Einstein and Feynman. Yet this video was the first time I had even heard of her.

somenameforme 6 hours ago | parent | next [-]

Einstein's discovery explained a centuries old mystery that people, including every major mind of the time, were completely and fundamentally on the wrong track towards. All without being able to find any academic position that would have him - he was working as a low ranking patent inspector at the time. And that discovery completely reshaped physics, which many at the time thought had been mostly 'solved' and was down to a measuring game.

I think a parallel would be if some random guy, outside of academia, completely and cleanly solved the dark energy/matter mystery in his spare time, with a revolutionary way of thinking, and it completely reshaped our understanding of not only the cosmos but of physics itself.

Becoming well known for advanced works in science requires a once in many centuries type level of achievement - which is what Einstein was. Feynman is a great example of this. He was undoubtedly one of the greatest physicists of all time and made many important contributions to science, yet he would probably be relatively unknown if not for his excessive public outreach and his exceptional ability to explain complex concepts in an extremely intuitive and clear fashion. A talent which he put to extensive use.

Wololooo 4 hours ago | parent [-]

Noether was one of a kind communicator and scientist and she should be more widely known because she is a role model for everyone.

Einstein was just not a random person doing something, it was an academically trained person, still in contact with people from academia, with extreme talent and found himself in a situation with a lot more free time and in an environment that was promoting his thinking. Mind you it does not take anything away from the achievements because the overall work was astounding, but it is disingenuous to present him as "a random outside of academia".

Noether was just not correctly widely recognized outside of the field, as much as she should have been at the time, because, let's face it, she was a woman. Her achievements are on par with Einstein's in term of scope and range. Noether's theorem alone is a huge cornerstone of modern physics and guiding the design of Quantum Field Theory and pinning symmetries as the way to tackle the building of physical Lagrangians that lead to the expression of the current standard model.

Her work on algebra is so massive, it is hard to wrap your head around it, the contributions especially to rings and topology are to be mentioned. She has shaped so many parts of mathematics that it boggles the mind and her achievements are well within the once in a several centuries type of scope.

I will not try to compare people because it is pointless because circumstances and "importance of achievements" is a difficult to measure metric, especially for people working outside of the fields where those achievements have been made, but subtly painting Noether as not widely known because she has not achieved "once in many centuries type level of achievement" or that she was not great at communicating, is blatantly false, because she has, in fact, several times over done both of those things.

She was known to be gentle and gracious and always there to offer help and or advice or explanations, sharing her knowledge, and wisdom. She is one of those model scientist that any scientist, regardless of gender or ethnicity, should look up to as a role model, and she embodies what most of us think that science could and should be.

MoonGhost 9 hours ago | parent | prev | next [-]

There are many great scientists you've never heard about. Soviet side of the world was almost as big as western. Yet they got only a very few nobel prices. It was absurd when western derivative got, but not the original work.

rablackburn 6 hours ago | parent [-]

Do you have any recommendations for where we could read more about the soviet originals/western derivatives? I’ve never heard that before (born after the collapse) and that sounds like a fascinating story.

esafak 10 hours ago | parent | prev [-]

Physicists know her. Einstein was a public intellectual, Noether was not.

bdangubic 8 hours ago | parent | prev | next [-]

works for SWEs too - I've had the pleasure working with a bunch of amazing SWEs in my almost 3 decades in the industry, 9 out of top 10 if I rank them do not have a Github account or blog or post sht on "X" or wherever... Just do amazing sht at work and go home to their families :)

listenallyall 6 hours ago | parent [-]

Absolutely. And there are plenty of occupations where even a Michael Jordan level talent would go totally unknown and unappreciated. Accountant. Plumber. Chemist. Many more.

eddieh 10 hours ago | parent | prev | next [-]

You can be a great X and be completely unknown

Where X is any vocation, skill, talent, etc…

ChrisMarshallNY 11 hours ago | parent | prev | next [-]

I think that greatness of mind needs to be coupled with ambition, a certain level of arrogance and self-absorbtion, and a personality that doesn't make you a pariah.

I suspect that combinations like that, are, indeed, as rare as hen's teeth.

Many great talents probably couldn't be arsed to play the rat race game, and keep their domain humble, or they piss off other people so much, that they never get a break.

handfuloflight 11 hours ago | parent [-]

Why does it have to be arrogance and self absorption? Why not simply confidence and vision?

ChrisMarshallNY 10 hours ago | parent | next [-]

It certainly can be (I'm obviously not the expert on the traits), but arrogance (think Steve Jobs) means that there's less self-doubt, and less openness to outside counsel, which is normally a Very Bad Thing, but, if your own counsel [vision?] is very good, then maybe not so bad.

In my time, I've worked with some top-shelf folks, who had many -but not enough- of the combination, to be mildly successful.

Most of the best were extremely ... er ... confident. Some, it came across as rudeness, but others, would politely accept your counsel, and then instantly feed it to the shredder, without you ever knowing.

I preferred the rude ones.

sublinear 6 hours ago | parent [-]

> I preferred the rude ones.

Seeking social cues to describe greatness is exactly what the grift preys on.

vjvjvjvjghv 7 hours ago | parent | prev [-]

There is a very fine line between all of these. When you look at famous people like Jobs, Zuckerberg, Musk or Gates they have all these attributes. Another example would be Michael Jordan in basketball or Michael Schumacher in racing.

jackcosgrove 6 hours ago | parent | prev | next [-]

I don't think it's just about doing vs talking.

There are people who are great at something not because they do novel work, but because they redo known work that's really hard.

Not everyone has the luxury of knowing where the frontier lies and working at it. Many, many people reinvent the wheel simply because they don't know that what they're trying has already been done. And they can redo the work in a great way.

Of course they'll never get credit for this.

tasuki 4 hours ago | parent | prev | next [-]

This is almost too obvious to write a blog post, no?

Many great artists died in complete obscurity (eg van Gogh). Some have found their fame posthumously (eg van Gogh). I'm sure many who were even more ahead of their time remain in obscurity.

econ 7 hours ago | parent | prev | next [-]

It's easy. You just compare your thing to everything similar and keep at it until you are convinced yours is miles ahead. Other opinions are irrelevant.

mylons 11 hours ago | parent | prev | next [-]

you can be a great <insert w/e here> and be completely unknown. there are a lot of niche opportunities out there. you could be helping michelin star restaurant owners with a new booking website that just charges customers on their reservation and literally be set for life after that interaction.

the last anecdote is a true story. one of the original owners of Alinea (Chicago) did just that and the guy who developed the site is quite literally set for life if he doesn't do anything else but also has this incredible in within the fine dining world now.

tptacek 7 hours ago | parent [-]

I feel like the people in key roles at Tock were generally pretty high profile to begin with. Last time we talked in depth about Tock here on HN, Kokonas showed up.

codr7 8 hours ago | parent | prev | next [-]

Fame quickly becomes an obstacle to progress, it's the last thing I need in my life.

snappr021 12 hours ago | parent | prev | next [-]

If people did not give credit where credit is due.

Mathnerd314 6 hours ago | parent | prev | next [-]

Hot take but you can be a terrible designer and be completely unknown too. I've been getting into music and there are a lot of wannabes and very few "gems hidden in the dirt" or whatever - if your music is good you'll at least be able to get some decent bookings.

forrestthewoods 10 hours ago | parent | prev | next [-]

I’ll go a step further. If someone is well known it’s more likely than not that they’re a charlatan. Not always of course. But if someone gives 6+ conference talks a year it’s like 80%+ chance they’re a dingleberry.

The world is full of amazingly talented and hard working people. Almost all of them are not on social media.

yeyeyeyeyeyeyee 4 hours ago | parent | prev | next [-]

so who would be the great unknown artists of today ?

motohagiography 11 hours ago | parent | prev [-]

to me designers are the real architects of history, however, the cybertruck example as brash i disagree with for specific reasons.

it is a perfect example of what it does without any deference to other design languages. instead of po-mo symbolism, it really is just the sufficient metal and glass to do the thing. an essential truck is unsentimental working capital. its not a duck, its an undecorated shed.

i think the design will age very well because there's nothing to add to it.

blt 6 hours ago | parent | next [-]

The design shows a fundamental misunderstanding of sheet metal. Flat sheet metal is weak. Only curved sheet metal can be strong. Designs that lack mechanical sympathy with the materials in use don't tend to age well.

analog31 7 hours ago | parent | prev | next [-]

I don't disagree with you about its utilitarian aesthetics, even if it seems ugly to me. But an amusing irony is that most customers probably won't ever use it as a truck.

codr7 8 hours ago | parent | prev | next [-]

It's hands down the ugliest thing I've ever seen.

BoingBoomTschak 38 minutes ago | parent | next [-]

But at least it's not boring. I'd even call it audacious. Most of today's SUVs, you wouldn't be able to guess the brand/model if you took the badges away.

pcmaffey 7 hours ago | parent | prev [-]

I call it the trash compactor

immibis 2 hours ago | parent | prev [-]

Kei trucks are unsentimental working capital. Cybertrucks have been designed to look this way because someone thinks it sells. The panels come unglued and fly off because they glued panels on because they needed the truck to look that way because they thought that attracted customers.