| ▲ | Tarpit ideas: What are tarpit ideas and how to avoid them (2023) [video](ycombinator.com) |
| 70 points by dgs_sgd 2 days ago | 65 comments |
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| ▲ | cjs_ac a minute ago | parent | next [-] |
| I used to be a schoolteacher, so whenever I read about someone's shiny new EdTech idea, I can't help but think that it's a tarpit idea. Every developed country has a set of professional standards for teachers, and teachers who don't live up to those standards are pushed out, sometimes by having their teaching accreditation revoked. In Australia, for instance, there's a set number of hours of 'professional development' that teachers have to do every few years, and if you don't complete them, you lose accreditation and have to find a new career. The professional development activities and courses that meet the requirements are audited by the Department of Education, and have to draw on the latest research in educational psychology: keeping up with the latest research is the entire point of that professional standard. When I did my teacher training, the first thing we were told in the first lecture was to never cite any research older than ten years, because it would be out of date. Now, if you've trained in the sciences - I was a physicist - you should be troubled with this, because a discipline can't really accumulate knowledge about the world if it throws everything out after ten years. That's why, when I broke the rules and searched through the databases of academic literature going back more than ten years, I saw the same ideas being reinvented under different names in different decades. So there seems to be a bit of a trend for people to build flashcard-type tools at the moment, probably because someone's seen a paper on spaced repetition. That's nice, but you can't build a business around this. It doesn't matter if all the thought leaders are all in on spaced repetition this year, because next year they'll have moved on to something else, because they need to have something new to talk about. In Australia and the UK at least (I don't know the figures for other countries), half of all teachers leave the profession within five years of joining it, so most of your user base is overenthusiastic twenty-somethings with no life experience (yes, I was one of these) who will do whatever The Research tells them, and the ones who stay long enough to gain leadership positions tend not to grow out of this, so the classroom side of EdTech is basically a bunch of fads, so it's impossible to build a stable business in this space. If you want to sell software to schools, go and work in a bunch of them, find some obscure administrative problem, and solve that. |
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| ▲ | kristopolous 2 days ago | parent | prev | next [-] |
| When context changes, so do the prospects of these ideas. Youtube wasn't the first video streaming service but it was one of the first for the DSL era when people could watch video without lengthy waits. AI companies repeatedly failed until enough things, specifically data and compute were at enough scale to deliver. Advancements in battery technology made electric cars practical bucking the trend of decades of failed EV car companies. So many things - contactless payment, touchscreens, even LCD panels, these were lousy and impractical for decades. Attempts at mass adoption of handheld computers, now called smartphones, started in the 1980s. Without high speed mobile networks, high density color LCD screens, reliable geolocation, these things were necessary to make the handheld pocket computer something that everybody has. Even online grocery delivery services, now common place, had its start in the catastrophic collapse of WebVan in the 1990s. Cell phones, the gig economy, mature e-payments, these were all needed. You always need to look for the context change and how that can untar some tarpits. |
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| ▲ | HPsquared 2 hours ago | parent | next [-] | | Similarly a lot of people give up on something in their life, e.g. finding a partner, because of earlier attempts in different (worse) conditions. | |
| ▲ | cjohnson318 6 hours ago | parent | prev | next [-] | | I think of "context change" as multiple technologies and trends that chaotically converge into a critical mass of opportunity. It's easy to spot looking backwards, but impossible to predict. You're just the nth individual trying this new/old thing, and now the market supports it, and for a while things are great, until you overreach, you don't reach enough, you're legislated, a new technology comes out of nowhere, there's a pandemic, there's a tectonic shift in global markets, etc. | |
| ▲ | dgs_sgd 2 days ago | parent | prev | next [-] | | The video has a good heuristic to apply that I think works even within changing contexts: "avoid things with a high supply of founders who want to work on it but zero consumer demand for the thing itself", the classic one being a discovery/recommendations app. | | |
| ▲ | nine_k 6 hours ago | parent | next [-] | | Discovery and recommendation apps for music and videos, such as Spotify, YouTube, and TikTok, are big hits. You just have to have a colossal inventory, and a reasonably good algorithm. | | |
| ▲ | bryanrasmussen 4 hours ago | parent | next [-] | | Discovery and Recommendation in those apps seem to be features, not the purpose of the app itself. | |
| ▲ | pjc50 an hour ago | parent | prev | next [-] | | You can't have a discovery app _that doesn't host the content_. | |
| ▲ | immibis an hour ago | parent | prev [-] | | The main purpose of these apps is to click on them and watch/listen to some $foo. Not to just tell you what to watch/listen to. |
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| ▲ | anself 9 hours ago | parent | prev | next [-] | | I don’t think there’s zero demand recommendation apps, a lot of founders choose this because it’s a problem they want to solve for themselves, and there are a few success stories out there. It’s just that it’s a super-hard problem | | |
| ▲ | saulpw 7 hours ago | parent | next [-] | | "It's a problem they want to solve for themselves", but note that they haven't tried all the alternative recommendation services and are only creating one as a last resort. They want to solve the problem, which is a different drive from wanting a recommendation app. Now, if someone made a "Recommendation-Engine-in-a-Box", where someone who wanted to make a recommendation app for themselves would supply the content and could tweak the algorithm and the design, I could see that being successful in this market :) | | |
| ▲ | fc417fc802 6 hours ago | parent [-] | | > I could see that being successful in this market I guess SaaS aimed primarily at founders makes it a meta startup? The snake is eating its tail. |
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| ▲ | petesergeant 6 hours ago | parent | prev | next [-] | | > It’s just that it’s a super-hard problem I spent 2024 building an awesome TV series recommendation platform. It worked by matching you to professional critics who shared your tastes, by basically crawling Rotten Tomatoes and getting an LLM to grade the reviews out of ten. The recommendations were awesome, and having a personalized Rotten Tomatoes where you could read about and research the show using reviews by people who felt the same way as you did about stuff was freakin' cool. However, getting people to actually sign up and use the app without a massive marketing budget was very, very difficult. The stickiness to get people to go back to it is difficult. Asking people to input their preferences in the first place is hard. People also simply didn't believe the recommendations, and wouldn't take chances on shows; the computer can recommend The Detectorists to as many people as it wants, but there's a high number of people who would love the show but will dismiss it looking at the cover image and having a quick read of the synopsis. The recommendation part isn't super hard, the getting people to use a B2C app is super hard. | | |
| ▲ | quibono 40 minutes ago | parent | next [-] | | Interesting. I wonder if this is the right way though. Firstly because the RT critic score was gamified a while ago, and secondly because there's often a big gap between what the critics think and what the audience thinks. (One of the things I like to do is find movies on RT where the difference between the two is the biggest)
Even if you ignore the fact that some reviews will be sponsored and not made entirely in good faith this is assuming that critics' judgment is a good signal in the first place. | | |
| ▲ | petesergeant 18 minutes ago | parent [-] | | I think all of this is addressed by matching you to critics who like and dislike the same shows as you like. | | |
| ▲ | actionfromafar a few seconds ago | parent [-] | | Still doesn't solve the problem of finding content I don't like, but it's so good, that I start liking it. This doesn't seem to happen much anymore. |
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| ▲ | immibis an hour ago | parent | prev [-] | | Now, if you were Netflix (or Popcorn Time), you could just show them the series directly in the app and people would come to your app to watch the series, and also get the recommendations. They'd come back more often if you had good recommendations. People just don't want standalone recommendations. |
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| ▲ | bee_rider 7 hours ago | parent | prev | next [-] | | What’s a recommendation app? Like, I’d like to watch this movie, can you tell me if it is streaming on anything? | | |
| ▲ | fc417fc802 6 hours ago | parent [-] | | Do you think we've made it to the point that a broker for streaming services would be viable? You pay a 10% premium and they connect you with the media you want to watch without you needing to maintain a monthly subscription to 15 different services. Would probably be worth it even if just to have a consistent UI across services. | | |
| ▲ | bee_rider 6 hours ago | parent | next [-] | | That would be nice, but I think it is just a licensing issue and the companies that hold the licenses don’t have any incentive to try and simplify things—they’d prefer we subscribe to every service and then watch, like, one show on each. | | |
| ▲ | bjelkeman-again 4 hours ago | parent [-] | | It would be interesting to see data on this. How many people subscribe to multiple streaming services, vs the opportunity to license the content to an aggregator and sell to those that miss a lot of content because, like me they don’t want multiple services. I refuse to subscribe to all the services that have the content I want to watch: Netflix, Apple, Prime, HBO Max, Discovery… the high seas become an inconvenient option at this point. | | |
| ▲ | bee_rider 2 hours ago | parent [-] | | I agree (and would also like to see that sort of info if it existed). But, I’m pretty sure the same folks who were in charge of cable when it became insufferable are now in charge of streaming. So, less-annoying business models… I’m not hopeful. |
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| ▲ | wavemode 2 hours ago | parent | prev | next [-] | | Amazon Prime Video is already this. You can subscribe to Max, Peacock, Crunchyroll, etc. from within the Prime Video app, and watch content normally exclusive to those services. | |
| ▲ | nottorp 4 hours ago | parent | prev [-] | | We could go back to the olden days when everything was on Netflix instead :) |
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| ▲ | stevage 7 hours ago | parent | prev [-] | | Yeah, what was Zomato if not this? |
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| ▲ | nradov 9 hours ago | parent | prev | next [-] | | That seems like terrible advice. First, many founders are targeting business or government customers rather than consumers. Second, when it comes to disruptive innovations, consumers don't even know what they want until you show it to them. | | |
| ▲ | ozim 2 hours ago | parent [-] | | Even worse if you show it to them they still might not know they want it. You need like critical mass of early adopters so that people would see „hey this is useful, maybe I can use it too”. |
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| ▲ | kristopolous 2 days ago | parent | prev | next [-] | | I guess. Successful executions become so endemic you have to take a step back and recognize it. Hn is a discovery/recommendation site as is Reddit. Amazon makes a lot of margin on theirs and arguable it's part of the major value add for Spotify and Netflix. Almost everybody looks at food and accommodation reviews and people bring up IMDb and rotten tomatoes when considering whether to watch a movie. Search engines and llms make decisions on what to surface, those are a kind of recommendation as well. So although I understand the sentiment, it's not really a great example - there's plenty of successful executions beyond the dreaded "for you recommendations" engagement bait slop on social media feeds. You're using the successful executions dozens of times a day without noticing it. | | |
| ▲ | fakedang 5 hours ago | parent [-] | | > Hn is a discovery/recommendation site as is Reddit. Amazon makes a lot of margin on theirs and arguable it's part of the major value add for Spotify and Netflix. Nope, HN is just an online forum. I can't tailor what I see on HN to my tastes, and there's a subset of posters who get preferential treatment on the frontpage (YC companies), so nope, HN is not a recommendation site. |
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| ▲ | ijustlovemath 9 hours ago | parent | prev [-] | | is there a difference between this and product market fit? |
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| ▲ | mritchie712 2 days ago | parent | prev | next [-] | | I think many of the "fun" ones will always be tarpit ideas. e.g. "an app to help find something fun to do with friends"... that's just your chat app of choice. | | |
| ▲ | worldsayshi 2 hours ago | parent [-] | | Instagram has recently been quite successful at giving me ads for events that seem actually fun and relevant to me, to the point of me being low key afraid of throwing off the algorithm so it starts recommend worse things. So, I think there's potential but it's very elusive. I feel that my Instagram "getting it" is more of an accident than by design. |
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| ▲ | j45 2 hours ago | parent | prev | next [-] | | Learning the timing of timing is one key skill to learn. | |
| ▲ | fnord77 6 hours ago | parent | prev | next [-] | | do you know of any technologies that are lousy now and might untar sometime later? | | |
| ▲ | kens 5 hours ago | parent | next [-] | | Some thoughts: VR, fusion, non-refrigerant cooling technologies, personal genomics, silicon-on-sapphire ICs, every drug and treatment that is just around the corner, quantum computing, CO₂ capture, failed Google projects such as Google Glass, Google Wave, Google contact lens glucose sensor. | | |
| ▲ | worldsayshi an hour ago | parent | next [-] | | Social media that aligns with human needs, permaculture farming, digital voting systems, smart contracts. | |
| ▲ | HPsquared 2 hours ago | parent | prev | next [-] | | Nuclear energy (new OR existing technologies) | |
| ▲ | fnord77 5 hours ago | parent | prev [-] | | optical computing, custom printed medication(s) pills |
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| ▲ | ImHereToVote 26 minutes ago | parent | prev [-] | | Choose your own adventure games. |
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| ▲ | api 9 hours ago | parent | prev [-] | | Maybe the moral is: before starting a venture like others in the past that failed, work out from first principles as much as you can whether the enabling technologies or other circumstances in the world have reached some kind of tipping point that makes it different this time. It probably won’t be different this time unless something has changed. “I’m just that good, I will out execute everyone before me” is probably BS. The people before you were probably not lazy or dumb, it just wasn’t time. |
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| ▲ | asimpleusecase 5 hours ago | parent | prev | next [-] |
| The tarpit idea is very descriptive in hindsight. What makes something a tarpit is an idea that sounds cool on the surface and is accessible (don’t have to be one of a kind founder to do it) and when you talk to your friends and people who might be customers you get very positive feedback. So it all starts to feel like a slam dunk. However, if you are a VC you will have seen this exact idea or close variations in it a hundred times and they all flamed out to a zero. As the VC you have visibility into common failure modes ( not able to charge enough, no scaled market, not sticky enough, etc) what is hard from the founder side of things is all those issues and many more are common to almost any venture until you crack the problem and get market fit. So the tarpit concept is more a description of VC scare tissue than a fully operational definition for founders ,because a former tarpit can become a blue ocean of opportunity ( uncontested market) if some element of the equation changes ( technology shift, culture shift, deep founder insight etc) So as a founder how can you tell if you are about to jump into a tarpit? 1) do a lot of research on the problem and see what has been done in the space in the past and who is working on the problem now. If you find lots of failure - dig in and try to understand what the core failure modes were.
2) work on something that people will pay you for, even a very ugly early product. Income is a strong validation.
3) reconsider your idea if it requires the incineration of mountains of cash to get people’s attention. But at the end of the day Tarpit is really a descriptive heuristic that VCs can find to be useful but not absolute. |
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| ▲ | scyzoryk_xyz an hour ago | parent [-] | | I found imagining the actual metaphor of tarpit enlightening - it looks like a nice healthy pool of water but turns out to be sticky and impossible to get out of. Under that attractive surface are all the corpses of everyone else who charged in and got stuck. So it’s exactly like you say: you keep your distance and you look for evidence. I do think the point of the metaphor is that sometimes a tarpit is just what it is. I.e. there is no value under that shiny surface and you’re only getting stuck staring at it. |
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| ▲ | dgs_sgd 2 days ago | parent | prev | next [-] |
| The video has a sequel released nine months ago: https://www.youtube.com/watch?v=GU9iT7MW0rs |
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| ▲ | joshdavham 4 hours ago | parent | prev | next [-] |
| What are some tarpit ideas that y'all've come across? Any AI-specific tarpit ideas? |
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| ▲ | queueueue 2 hours ago | parent | next [-] | | Not sure about AI specific but:
Todo apps, habit trackers, lots of social media, job boards, recommendation apps, fun things to do with friends, travel planners, trackers (movies/books).
I think it’s more common for B2C because these are things that a lot of people come across. Some of these ideas could maybe be done better now that we have genAI but the question might would it work as a standalone app or is it just a feature? | |
| ▲ | tlb an hour ago | parent | prev | next [-] | | It's far too soon to call any AI-specific ideas tarpits. Nothing newly made possible by LLMs or generative image models has been tried long enough to give up on. There are no startup bones to dig up yet. | |
| ▲ | janalsncm 2 hours ago | parent | prev | next [-] | | If by “AI” you mean freemium platforms making api calls to OpenAI with a markup, I would say most of them. If it’s easy, 100 people are already doing it. | |
| ▲ | wavemode 2 hours ago | parent | prev [-] | | Any idea where you are basically just a wrapper over some other other company's API. |
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| ▲ | surprisetalk 9 hours ago | parent | prev | next [-] |
| https://taylor.town/tarpits |
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| ▲ | Scene_Cast2 2 days ago | parent | prev | next [-] |
| Some ideas are tarpit ideas until enough people get stuck. Location estimation (figuring out where you are) based on indoor WiFi / BLE is one example. Compared to 15 years ago, we have (IIRC - I don't work in this space) super-precise timing API from the modem, and there has been work on the reflections issue (the two big problematic things that non-RF people typically miss). |
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| ▲ | genewitch 2 hours ago | parent | next [-] | | What about multipath? Is that not an issue at wifi wavelengths? Or is that a sub or superset of reflections? It was quite a long time ago now that the first "proof" that one could use leaky WiFi to "see through walls" and observe people moving around inside a building from without. Participate in a transmitter hunt (also called a foxhunt or a t-hunt) where the organizers or the people hiding the transmitter know their stuff. Reflections and multipath can lead you miles away from a transmitter location. Anyhow, someone asked me if I knew how to do this without consent once; that is, if I knew how to track people in a building without them knowing. This was 8 years ago or so. I had hoped saying "that's not possible" would dissuade them, but instead they just never spoke to me again. | |
| ▲ | little_ent 9 hours ago | parent | prev [-] | | I did a project on this in like 2010 as a student hobby project. It wasn't accurate, but I also had no idea what I was doing. I mostly did it in a naive way, where I mapped out signal strengths in various rooms (it was dorm floor, 2 rooms shared each) and then trying to figure out where I was based on it. As a non-CS student I thought it was cool...... |
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| ▲ | gitroom 5 hours ago | parent | prev | next [-] |
| dang that was packed with real talk - ive tripped over my share of looks obvious, actually impossible ideas too. you ever get tempted to try the same failing thing hoping this time the timings right? |
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| ▲ | badmonster 4 hours ago | parent | prev | next [-] |
| this is a great video |
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| ▲ | mwilcox 9 hours ago | parent | prev | next [-] |
| Maybe YC is the problem |
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| ▲ | anself 9 hours ago | parent | prev | next [-] |
| Is there a way to consume this in text instead? Video is far too slow and cumbersome and requires headphones |
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| ▲ | tomhow 9 hours ago | parent | next [-] | | You can browse through to the video on YouTube then read the transcript (I think transcripts are available on all YouTube videos - perhaps unless the publisher disables it. But it’s definitely available on this one). I think it would be great if YC turned discussions like this into well edited written articles. I know there’s talk about producing more text content to help startups. | |
| ▲ | djmips 6 hours ago | parent | prev [-] | | Google Gemini will also summarize if you want to start there. The transcripts are tough to read IMO |
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| ▲ | aaron695 2 hours ago | parent | prev | next [-] |
| I think it's a good video. "The restaurant doesn't exist" is an important axiom. It's why recommendation engines are useless, Netflix has nothing more. Smart users will see TikTok doesn't really have a good recommendation engine, just good content, bite sized so lots can be produced. > the world seems limitless but for these physical things it's actually fairly limited This is a really good quote, it also applies to digital. Anyway, a list of tarpit ideas would be useful. The axiom's are too hard, like software complexity and getting money out of educational institutions. |
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| ▲ | bjornsing 7 hours ago | parent | prev [-] |
| Why do I feel like YC videos are targeted at really slow people? The combination of discussion in slowmotion and exaggerated gestures reminds me of elementary school. I’m sure there are valuable ideas in there, but I just don’t have the patience to watch. |
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| ▲ | joshdavham 4 hours ago | parent | next [-] | | YC (and Dalton & Michael in particular) like to emphasize clarity and "the basics" in their videos. Recall that their target audience are largely nerds in their early-mid twenties who've never started a business before. | |
| ▲ | eirikbakke 6 hours ago | parent | prev | next [-] | | Just watch at 150% speed. | |
| ▲ | 65 7 hours ago | parent | prev [-] | | Sorry Mr. Smarty Pants that Hacker News is not Smart enough for you. | | |
| ▲ | bjornsing 6 hours ago | parent [-] | | Hehe. But I must say HN in general is significantly higher pace than these YC videos, intellectually. |
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