I purchased my telescope and mount from a "local" store. It was >30 miles away in the metroplex, but it was a physical store with human employees. I went in with an idea of what I wanted to buy, but the person there asked me a whole slew of questions to ensure I was going to be happy with the purchase. They then also knew that my selected scope and selected mount would need an additional adapter plate that I would not have known about if I bought the items online. When I went to pick it up, they opened the boxes with me and helped me assemble the whole thing with a quick walk through on operating the mount. The only thing missing from this white glove service were the literal white gloves.

A year later, I wanted to buy a scope as a guide scope, and they had sadly closed. Telescopes are clearly a niche market, and even though it was a proper store the market just wasn't there to sustain the rent. There are plenty of places to go online to get similar advice, but nothing online can replace the experience of having someone right there showing something to you.

Sadly, the longer the internet exists, the less I'm liking it. It is soulless and just sucks the soul out of humanity more than it adds.

I remember that from the 1970s, too. I think photo gear might have been a unique case because the market was big enough to support those huge mailorder shops in NYC, and most items were expensive enough that the markup of buying at a local shop really hurt. As a young, cash-strapped, photography enthusiast, I felt guilty about buying all my major gear online, but I could bring myself to purchase only small accessories from the (really nice) people at the local camera shop.

On a per-customer basis the cost of last-mile shipping is just the cost of the truck driving from the prior delivery to your house. That's probably less than the cost of you driving to a store and back.

> Amazon subsidizing shipping

Do they still do this?