Which is possibly the bigger deal. Every time I shop at a specialty provider I end up frustrated by their lack of clarity around shipping costs - many will actually force you to go through the entire order process before giving you a shipping estimate, complete with collecting contact information.
Makes it very tedious to price-shop.
I will actually go out of my way to search for some suppliers on Amazon, eBay, Walmart, even Tictok before dealing with buying directly, just so I can rule them out if they're gonna pull a "$10 + $60 s&h" trick.
And... Again, this isn't new; pretty sure Ronco was doing this on TV before the Web.