yeah people still do it but at least adding the "ultra" indicates is not something a person cooking for their family would be doing to food

It's just as dumb though because the act of processing doesn't really mean anything.

It's still a misleading term, so it would be good to talk about what the actual harm is, as to not confuse people. And it does confuse, since I vividly remember as a kid being confused by it, and it's important to have healthy habits from a young age. It always sounded a bit weird that food being "processed" means it's bad, so I didn't understand it really. And if you don't focus on the harm, but use terms like this, it's hard to say what is pseudoscience and what is actual science.

Until you add ketchup.