It's still a misleading term, so it would be good to talk about what the actual harm is, as to not confuse people. And it does confuse, since I vividly remember as a kid being confused by it, and it's important to have healthy habits from a young age. It always sounded a bit weird that food being "processed" means it's bad, so I didn't understand it really. And if you don't focus on the harm, but use terms like this, it's hard to say what is pseudoscience and what is actual science.